{"id":5520,"date":"2022-01-26T07:03:56","date_gmt":"2022-01-26T06:03:56","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5520"},"modified":"2022-01-26T07:04:50","modified_gmt":"2022-01-26T06:04:50","slug":"web-calme","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/26\/web-calme\/","title":{"rendered":"Web Calme"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! D\u00e9cid\u00e9ment, OUIGO aime se faufiler l\u00e0 o\u00f9 on ne l\u2019attend pas : apr\u00e8s s\u2019\u00eatre invit\u00e9e dans les bouchons \u00e0 l\u2019arri\u00e8re des camions, la marque a hack\u00e9 les webcams de deux stations de ski des Alpes pour promouvoir son offre \u00e0 bas co\u00fbt qui dessert cette destination (Grenoble, Albertville, Moutiers, Aime-la Plagne et Bourg-Saint-Maurice). C&rsquo;est pas ouf \u00e7a ?! Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1203852541&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Du 16 au 23 janvier, des panneaux humoristiques ont \u00e9t\u00e9 install\u00e9s devant les webcams des stations de l\u2019Alpe d\u2019Huez et des Contamines incitant les futurs skieurs \u00e0 rejoindre les pistes plut\u00f4t que surfer depuis leur \u00e9cran. Un bon moyen d\u2019\u00eatre visible aupr\u00e8s des touristes d\u00e9j\u00e0 pr\u00e9sents en station, tout en taquinant les futurs skieurs qui n\u2019ont pas encore pris le t\u00e9l\u00e9si\u00e8ge. \u00c0 l\u2019image de la pr\u00e9c\u00e9dente \u00e9dition hivernale\u00a02021, \u00e9galement orchestr\u00e9e par son agence\u00a0Rosa Paris, qui s\u2019amusait \u00e0\u00a0cache-cache avec une chouette.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5521 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064200.jpg\" alt=\"\" width=\"799\" height=\"500\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064200.jpg 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064200-480x300.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5522 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064213.jpg\" alt=\"\" width=\"799\" height=\"502\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064213.jpg 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064213-480x302.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Avec cette campagne, \u00ab\u2009OUIGO cherche une fois de plus \u00e0 cr\u00e9er une r\u00e9elle connivence entre la marque et les passionn\u00e9s de sports d\u2019hiver, encore trop nombreux \u00e0 pr\u00e9f\u00e9rer la voiture au train pour se rendre en station\u2009\u00bb, souligne le communiqu\u00e9. Et comme le rappelle justement l\u2019agence\u00a0: \u00ab\u2009Aujourd\u2019hui, il n\u2019y a pas plus \u00e9conomique et \u00e9cologique que le train, \u00e0 l\u2019heure o\u00f9 les voitures des touristes repr\u00e9sentent \u00e0 elles seules 50 \u00e0 80\u00a0% du bilan carbone d\u2019une station (*source Le Parisien \u2013 Protect Our Winters France).\u2009\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5523 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064227.jpg\" alt=\"\" width=\"799\" height=\"500\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064227.jpg 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064227-480x300.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5524 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064240.jpg\" alt=\"\" width=\"797\" height=\"501\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064240.jpg 797w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Capture-decran-2022-01-26-064240-480x302.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p>5 accroches ont \u00e9t\u00e9 d\u00e9ploy\u00e9es\u00a0:<br \/>\n\u2013 Pour 10\u20ac, passez de l\u2019autre c\u00f4t\u00e9 de l\u2019\u00e9cran ;<br \/>\n\u2013 Arr\u00eatez de surfer de chez vous, surfez ici ;<br \/>\n\u2013 Pour 10\u20ac, on change votre si\u00e8ge en t\u00e9l\u00e9si\u00e8ge ;<br \/>\n\u2013 \u00c9teignez votre \u00e9cran et faites votre sac ;<br \/>\n\u2013 Encore chez vous\u2009? Ah bah bravo Nils.<\/p>\n<p>Et si vous voulez prendre un bol d\u2019air frais et de soleil \u00e0 peu de frais, rendez-vous sur le lien de ces webcams, en direct des Alpes. Schuss\u2009!<\/p>\n<p><a href=\"https:\/\/www.skaping.com\/alpedhuez\/2100m\">Alpes d\u2019Huez\u00a02 100 m\u00e8tres<\/a> \/\u00a0<a href=\"https:\/\/www.skaping.com\/alpedhuez\/auris-station\">Auris Station<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.lescontamines.net\/webcam-134.html\">Les Contamines<\/a>\u00a0B\u00fbche Crois\u00e9e \/\u00a0<a href=\"https:\/\/www.lescontamines.net\/webcam-135.html\">Les Contamines.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! D\u00e9cid\u00e9ment, OUIGO aime se faufiler l\u00e0 o\u00f9 on ne l\u2019attend pas : apr\u00e8s s\u2019\u00eatre invit\u00e9e dans les bouchons \u00e0 l\u2019arri\u00e8re des camions, la marque a hack\u00e9 les webcams de deux stations de ski des Alpes pour promouvoir son offre \u00e0 bas co\u00fbt qui dessert cette destination (Grenoble, Albertville, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[2072,2073,818,1156,2074],"class_list":["post-5520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-alpes-dhuez","tag-contamines","tag-humour","tag-montagne","tag-webcam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Calme - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/26\/web-calme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Calme - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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