{"id":5500,"date":"2022-01-24T06:31:17","date_gmt":"2022-01-24T05:31:17","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5500"},"modified":"2022-01-24T06:31:17","modified_gmt":"2022-01-24T05:31:17","slug":"lidee-de-lidl","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/24\/lidee-de-lidl\/","title":{"rendered":"L&rsquo;id\u00e9e de Lidl"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! C&rsquo;est la premi\u00e8re campagne RH du premier annonceur fran\u00e7ais : Lidl. Et elle ne donne pas parole \u00e0 ses salari\u00e9s, non, \u00e7a c&rsquo;est attendu, c&rsquo;est d\u00e9j\u00e0 vu l\u00e0, ce sont leurs proches qui parlent. Prenez un t\u00e9moignage teint\u00e9 de sinc\u00e9rit\u00e9, soupoudr\u00e9 de franc-parler et vous obtenez ce spot mettant en valeur Lidl mais cette fois au niveau humain. Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1202483101&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Je vous pr\u00e9sente donc Michel. Ce dernier nous raconte par exemple le parcours de sa fille Adeline, directrice de supermarch\u00e9, et avoue n&rsquo;avoir \u00ab\u00a0pas \u00e9t\u00e9 d&rsquo;accord au d\u00e9but avec ce choix notamment parce que Lidl n&rsquo;avait pas bonne presse\u00a0\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5502 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/2-7.png\" alt=\"\" width=\"778\" height=\"434\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/2-7.png 778w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/2-7-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 778px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">L&rsquo;id\u00e9e de base de cette campagne est de dire que \u00ab\u00a0tout le monde a une histoire \u00e0 raconter parce que, aujourd\u2019hui, travailler chez LIDL \u00ab c\u2019est bien plus qu\u2019un job !\u00a0\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5501 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/1-8.png\" alt=\"\" width=\"778\" height=\"433\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/1-8.png 778w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/1-8-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 778px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00a0 L&rsquo;enseigne pr\u00e9cise que 20 % des salari\u00e9s (45 000 salari\u00e9s &#8211; 1 570 supermarch\u00e9) ont plus de 10 ans d\u2019anciennet\u00e9 et 99% des cadres sup\u00e9rieurs sont issus de la promotion interne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5503 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/3-7.png\" alt=\"\" width=\"778\" height=\"433\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/3-7.png 778w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/3-7-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 778px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">C&rsquo;est le sixi\u00e8me employeur en France avec 3 000 embauches en 2021 et tout autant cette ann\u00e9e. Les choses changent : les marques ne peuvent plus simplement imaginer de belles histoires pour leur produit, elles doivent \u00e9galement se r\u00e9inventer chaque jour pour donner envie aux employ\u00e9(e)s de venir motiv\u00e9(e)s apporter leur pierre \u00e0 l&rsquo;\u00e9difice chaque jour&#8230;vous ne pensez pas ?<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RGrxGab7HFc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! C&rsquo;est la premi\u00e8re campagne RH du premier annonceur fran\u00e7ais : Lidl. Et elle ne donne pas parole \u00e0 ses salari\u00e9s, non, \u00e7a c&rsquo;est attendu, c&rsquo;est d\u00e9j\u00e0 vu l\u00e0, ce sont leurs proches qui parlent. Prenez un t\u00e9moignage teint\u00e9 de sinc\u00e9rit\u00e9, soupoudr\u00e9 de franc-parler et vous obtenez ce spot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[2067,2065,2068,2066,1275],"class_list":["post-5500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-avenir","tag-lidl","tag-michel","tag-ressenti","tag-travail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;id\u00e9e de Lidl - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/24\/lidee-de-lidl\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;id\u00e9e de Lidl - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! C&rsquo;est la premi\u00e8re campagne RH du premier annonceur fran\u00e7ais : Lidl. Et elle ne donne pas parole \u00e0 ses salari\u00e9s, non, \u00e7a c&rsquo;est attendu, c&rsquo;est d\u00e9j\u00e0 vu l\u00e0, ce sont leurs proches qui parlent. 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