{"id":5493,"date":"2022-01-21T06:33:56","date_gmt":"2022-01-21T05:33:56","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5493"},"modified":"2022-01-21T06:33:56","modified_gmt":"2022-01-21T05:33:56","slug":"steak-incroyable","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/21\/steak-incroyable\/","title":{"rendered":"Steak Incroyable"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Pour bien finir la semaine, je vous propose de mettre en application le c\u00e9l\u00e8bre adage \u00ab\u00a0une image vaut mille mots\u00a0\u00bb avec Burger King. Direction l&rsquo;Allemagne o\u00f9 je vous le conc\u00e8de, Burger King s&rsquo;est &#8211; \u00e0 mon sens &#8211; un peu inspir\u00e9 d&rsquo;une des derni\u00e8res campagnes de McDonald&rsquo;s mais en allant encore un peu plus loin (comme d&rsquo;habitude). Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1200682171&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">En Allemagne donc, Burger King a d\u00e9cid\u00e9 de se passer de ses burgers dans ses campagnes d&rsquo;affichage publicitaire. Une op\u00e9ration qui vise \u00e0 rappeler la fra\u00eecheur de fabrication des burgers de l&rsquo;enseigne concurrente de McDonald&rsquo;s.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5494 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Adidas-Walmart-Marriott-idees-marketing-semaine-janvier-2022-4-F.jpg\" alt=\"\" width=\"1100\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Adidas-Walmart-Marriott-idees-marketing-semaine-janvier-2022-4-F.jpg 1100w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Adidas-Walmart-Marriott-idees-marketing-semaine-janvier-2022-4-F-980x512.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/Adidas-Walmart-Marriott-idees-marketing-semaine-janvier-2022-4-F-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1100px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Sur les affiches publicitaires, l&rsquo;enseigne a mis en avant 3 de ses burgers embl\u00e9matiques : le Whoppers, le King&rsquo;s Beef et le Long Chicken. Pourtant on ne voit aucune photo de burgers sur les affiches. \u00ab\u00a0Not made yet\u00a0\u00bb, c&rsquo;est le nom de cette campagne, comprenez \u00ab\u00a0pas encore pr\u00eat\u00a0\u00bb et c&rsquo;est tout l&rsquo;int\u00e9r\u00eat de mettre en avant la fra\u00eecheur des produits de l&rsquo;enseigne de fast food.<\/p>\n<p style=\"text-align: justify;\">On est bien d&rsquo;accord que c&rsquo;est simple et efficace non ? certains diront que non (et chaque avis se respecte) mais personnellement, je trouve qu&rsquo;arriver dans la publicit\u00e9 \u00e0 parler d&rsquo;un produit, \u00e0 donner envie d&rsquo;un produit sans m\u00eame le montrer c&rsquo;est faire appel \u00e0 un degr\u00e9 de reconnaissance de ce m\u00eame produit qui est assez important. King is King encore une fois sur ce coup-l\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Pour bien finir la semaine, je vous propose de mettre en application le c\u00e9l\u00e8bre adage \u00ab\u00a0une image vaut mille mots\u00a0\u00bb avec Burger King. Direction l&rsquo;Allemagne o\u00f9 je vous le conc\u00e8de, Burger King s&rsquo;est &#8211; \u00e0 mon sens &#8211; un peu inspir\u00e9 d&rsquo;une des derni\u00e8res campagnes de McDonald&rsquo;s mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[94,2059,2062,2063,2060,2064,2061],"class_list":["post-5493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-burger-king","tag-invisible","tag-kings-beef","tag-long-chicken","tag-not-made-yet","tag-transparence","tag-whoppers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steak Incroyable - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/21\/steak-incroyable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steak Incroyable - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Pour bien finir la semaine, je vous propose de mettre en application le c\u00e9l\u00e8bre adage \u00ab\u00a0une image vaut mille mots\u00a0\u00bb avec Burger King. 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