{"id":5461,"date":"2022-01-18T06:29:33","date_gmt":"2022-01-18T05:29:33","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5461"},"modified":"2022-01-18T06:29:33","modified_gmt":"2022-01-18T05:29:33","slug":"decodez-vous","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/18\/decodez-vous\/","title":{"rendered":"d\u00e9codez-vous"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Apr\u00e8s que la cha\u00eene CANAL+ se soit amus\u00e9e deux ann\u00e9es d\u2019affil\u00e9e avec BETC au sujet de ses codes, dont la derni\u00e8re publicit\u00e9 d\u00e9voilait Kad Merad victime d\u2019un running gag, c\u2019est au tour de la cha\u00eene de service public Arte de poursuivre sa strat\u00e9gie au c\u00f4t\u00e9 de l\u2019agence DDB Paris. C&rsquo;est malin, la campagne utilise bien le sc\u00e9nario de Canal, venez je vais tout vous expliquer allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1198476802&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Depuis 2020, la cha\u00eene franco-allemande vise \u00e0 positionner Arte.tv comme une plateforme de streaming gratuite et ouverte \u00e0 tous. Une nouvelle campagne d\u2019affichage qui s\u2019inscrit donc dans la continuit\u00e9 des prises de parole pr\u00e9c\u00e9dentes, et qui ont d\u2019ailleurs permis \u00e0 Arte de remporter un prix\u00a0Effie\u00a0en d\u00e9cembre dernier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5464\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/affiche-3.jpg\" alt=\"\" width=\"400\" height=\"600\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/affiche-3.jpg 246w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/affiche-3-200x300.jpg 200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: justify;\">Comme pour les ann\u00e9es pr\u00e9c\u00e9dentes, Arte.tv joue avec les codes (litt\u00e9ralement) de communication exploit\u00e9s par le secteur\u2026 en l\u2019occurrence ici, les codes d\u2019acc\u00e8s. La cha\u00eene met en avant son atout, sa gratuit\u00e9 pour tous, et affiche clairement un avantage face \u00e0 ses principaux concurrents, lui permettant de sortir une campagne d\u2019affichage r\u00e9ussie avec une pointe d\u2019humour et qui, on l\u2019esp\u00e8re, pourra encourager le plus de personnes possibles \u00e0 consommer les programmes d\u2019Arte.tv tous aussi enrichissants les uns que les autres.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5462\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/affiche-1-203x300.jpg\" alt=\"\" width=\"400\" height=\"592\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/affiche-1-203x300.jpg 203w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/affiche-1.jpg 248w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: justify;\">Une opportunit\u00e9 que la cha\u00eene de service public a \u00e9galement saisi pour valoriser une cible qui regarde de plus en plus la cha\u00eene : les 15\/34 ans avec +100 % de vid\u00e9os vues entre 2019 et 2021.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5463\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/affiche-2-209x300.jpg\" alt=\"\" width=\"400\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/affiche-2-209x300.jpg 209w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/affiche-2.jpg 255w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Apr\u00e8s que la cha\u00eene CANAL+ se soit amus\u00e9e deux ann\u00e9es d\u2019affil\u00e9e avec BETC au sujet de ses codes, dont la derni\u00e8re publicit\u00e9 d\u00e9voilait Kad Merad victime d\u2019un running gag, c\u2019est au tour de la cha\u00eene de service public Arte de poursuivre sa strat\u00e9gie au c\u00f4t\u00e9 de l\u2019agence DDB [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[342,323,1940,2051,818],"class_list":["post-5461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-arte","tag-canal","tag-codes","tag-gratuite","tag-humour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>d\u00e9codez-vous - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/18\/decodez-vous\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"d\u00e9codez-vous - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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