{"id":542,"date":"2019-05-22T06:00:47","date_gmt":"2019-05-22T04:00:47","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=542"},"modified":"2019-05-21T12:36:21","modified_gmt":"2019-05-21T10:36:21","slug":"le-grand-bluff","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/05\/22\/le-grand-bluff\/","title":{"rendered":"Le grand bluff"},"content":{"rendered":"<p style=\"text-align: justify;\">Emission Tv anim\u00e9e \u00e0 l&rsquo;\u00e9poque par Mr Patrick S\u00e9bastien. L&rsquo;\u00e9mission entre dans le Livre Guinness des records avec la plus forte audience calcul\u00e9e en France : 17 494 400 t\u00e9l\u00e9spectateurs et 74 % de parts de march\u00e9 (et TOC France T\u00e9l\u00e9vision)&#8230;&#8230;.Ahlala&#8230;c&rsquo;\u00e9tait mieux avant&#8230;enfin bref&#8230;.<\/p>\n<p style=\"text-align: justify;\">Bonjour le monde digital ! VIVA Technology, le rendez-vous mondial de l\u2019innovation a eu lieu en fin de semaine derni\u00e8re \u00e0 Paris. L\u2019occasion pour une multitude d\u2019entreprises de pr\u00e9senter leurs derni\u00e8res innovations \u00e0 travers des ateliers, conf\u00e9rences et exp\u00e9riences en direct.<\/p>\n<p style=\"text-align: justify;\">Cette ann\u00e9e, la startup am\u00e9ricaine Unigy y pr\u00e9sentait une innovation permettant, entre autres, de faire rouler des voitures gr\u00e2ce \u00e0 des d\u00e9chets. Avant que vous ne Googlesiez cette startup car cette entreprise vous est inconnue, d\u00e9tendez-vous : elle <strong>n\u2019existe pas.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-543 aligncenter\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141145-300x225.jpg\" alt=\"\" width=\"344\" height=\"258\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141145-300x225.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141145-768x576.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141145-1024x768.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141145-780x585.jpg 780w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141145-1120x840.jpg 1120w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/p>\n<p style=\"text-align: justify;\">Cette op\u00e9ration imagin\u00e9e par l\u2019agence DDB Paris a pour but de transformer pendant une journ\u00e9e la soci\u00e9t\u00e9 fran\u00e7aise GRTgaz en une startup am\u00e9ricaine, et ainsi adopter les codes des si s\u00e9duisants acteurs de l\u2019innovation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-544 \" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141419-1024x768.jpg\" alt=\"\" width=\"622\" height=\"466\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141419-1024x768.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141419-300x225.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141419-768x576.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141419-780x585.jpg 780w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/05\/IMG_20190517_141419-1120x840.jpg 1120w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<p style=\"text-align: justify;\">Cette op\u00e9ration de camouflage vise \u00e0 communiquer sur deux nouvelles techniques : la m\u00e9thanisation, une fili\u00e8re en plein d\u00e9veloppement qui valorise les effluents et les d\u00e9chets organiques sous forme de gaz renouvelable inject\u00e9 dans les r\u00e9seaux existants. Et la pyrogaz\u00e9ification, une fili\u00e8re d\u2019avenir pour transformer en gaz renouvelable ou bas carbone les d\u00e9chets solides peu ou mal valoris\u00e9s aujourd\u2019hui.<\/p>\n<p style=\"text-align: justify;\">Pour Unigy \u2013 ou GTRgaz \u2013 transformer nos d\u00e9chets, nos bouteilles plastiques et bien d\u2019autres d\u00e9chets qu\u2019on ne sait pas traiter en \u00e9nergie, c\u2019est possible. L\u2019entreprise souhaite donc faire d\u00e9couvrir son nouveau concept \u00e0 travers une exp\u00e9rience immersive lors du salon. Et endosser l\u2019image d\u2019une startup digne de la Silicon Valley ne rendra l\u2019exp\u00e9rience que plus cr\u00e9dible !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/maFLf5Nvr_Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emission Tv anim\u00e9e \u00e0 l&rsquo;\u00e9poque par Mr Patrick S\u00e9bastien. L&rsquo;\u00e9mission entre dans le Livre Guinness des records avec la plus forte audience calcul\u00e9e en France : 17 494 400 t\u00e9l\u00e9spectateurs et 74 % de parts de march\u00e9 (et TOC France T\u00e9l\u00e9vision)&#8230;&#8230;.Ahlala&#8230;c&rsquo;\u00e9tait mieux avant&#8230;enfin bref&#8230;. Bonjour le monde digital ! VIVA Technology, le rendez-vous mondial de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[149,146,150,147,148],"class_list":["post-542","post","type-post","status-publish","format-standard","hentry","category-communication","tag-bluff","tag-ddb-paris","tag-grtgaz","tag-unigy","tag-viva-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le grand bluff - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/05\/22\/le-grand-bluff\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le grand bluff - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Emission Tv anim\u00e9e \u00e0 l&rsquo;\u00e9poque par Mr Patrick S\u00e9bastien. L&rsquo;\u00e9mission entre dans le Livre Guinness des records avec la plus forte audience calcul\u00e9e en France : 17 494 400 t\u00e9l\u00e9spectateurs et 74 % de parts de march\u00e9 (et TOC France T\u00e9l\u00e9vision)&#8230;&#8230;.Ahlala&#8230;c&rsquo;\u00e9tait mieux avant&#8230;enfin bref&#8230;. Bonjour le monde digital ! 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