{"id":5387,"date":"2022-01-07T06:47:26","date_gmt":"2022-01-07T05:47:26","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5387"},"modified":"2022-01-07T06:52:00","modified_gmt":"2022-01-07T05:52:00","slug":"dont-look-up-le-prank","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/07\/dont-look-up-le-prank\/","title":{"rendered":"Don\u2019t Look Up : le prank"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Depuis sa sortie le 5 d\u00e9cembre dernier, une nouvelle production Netflix fait beaucoup parler d&rsquo;elle : \u201cDon\u2019t Look Up : D\u00e9ni cosmique\u201d et son casting 5 \u00e9toiles avec L\u00e9onardo Di Caprio, Jennifer Lawrence et plus encore. Alors pour sa promotion, le g\u00e9ant du streaming n\u2019a pas fait les choses \u00e0 moiti\u00e9&#8230;venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1191890107&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>Pour ceux d\u2019entre vous qui serait pass\u00e9s \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne, le film suit deux astronomes persuad\u00e9s qu\u2019une m\u00e9t\u00e9orite va bient\u00f4t d\u00e9truire la plan\u00e8te. Face \u00e0 des politiques qui ne les croient pas, ils se lancent dans une tourn\u00e9e m\u00e9diatique bien d\u00e9termin\u00e9s \u00e0 faire part de leur d\u00e9couverte au monde entier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5398 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/MV5BNjZjNDE1NTYtYTgwZS00M2VmLWEyODktM2FlNjhiYTk3OGU2XkEyXkFqcGdeQXVyMTEyMjM2NDc2._V1_-576x1024.jpg\" alt=\"\" width=\"576\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/MV5BNjZjNDE1NTYtYTgwZS00M2VmLWEyODktM2FlNjhiYTk3OGU2XkEyXkFqcGdeQXVyMTEyMjM2NDc2._V1_-576x1024.jpg 576w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/MV5BNjZjNDE1NTYtYTgwZS00M2VmLWEyODktM2FlNjhiYTk3OGU2XkEyXkFqcGdeQXVyMTEyMjM2NDc2._V1_-480x853.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 576px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5397 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/leonardo-dicaprio-in-dont-look-up-1024x512.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/leonardo-dicaprio-in-dont-look-up-980x490.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/leonardo-dicaprio-in-dont-look-up-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5396 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/dlucast-1024x512.jpeg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/dlucast-980x490.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/dlucast-480x240.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Si pour beaucoup de personnes Don\u2019t Look Up est une parodie tragique de l\u2019\u00e8re dans laquelle nous vivons avec la r\u00e9chauffement climatique, Netflix a naturellement opt\u00e9 pour une op\u00e9ration de communication grandeur nature r\u00e9alis\u00e9e en collaboration avec l\u2019agence am\u00e9ricaine whoisthebaldguy. Pour ce prank, les personnes pi\u00e9g\u00e9es sont re\u00e7ues dans un bureau et pensent \u00eatre interrog\u00e9es pour une \u00e9tude. Mais l\u2019entrevue ne se d\u00e9roule pas tout \u00e0 fait comme pr\u00e9vu\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5392 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/5-1.png\" alt=\"\" width=\"679\" height=\"383\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/5-1.png 679w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/5-1-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 679px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c0 travers les fen\u00eatres, elles vont observer l\u2019affolement des passants (jou\u00e9s par des acteurs) dans les rues ext\u00e9rieures face \u00e0 l\u2019approche imminente d\u2019une m\u00e9t\u00e9orite.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5391 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/4-1.png\" alt=\"\" width=\"681\" height=\"382\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/4-1.png 681w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/4-1-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 681px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5393 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/6.png\" alt=\"\" width=\"678\" height=\"380\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/6.png 678w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/6-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 678px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5394 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/7.png\" alt=\"\" width=\"676\" height=\"384\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/7.png 676w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2022\/01\/7-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 676px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Comme \u00e0 son habitude, Netflix ne l\u00e9sine pas sur les moyens pour promouvoir ses programmes quitte \u00e0 jouer des tours \u00e0 ses spectateurs. Avec ce stunt, la plateforme surfe sur une strat\u00e9gie bien connue mais qui marche \u00e0 coups s\u00fbrs&#8230;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VLGed8xUKs8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Depuis sa sortie le 5 d\u00e9cembre dernier, une nouvelle production Netflix fait beaucoup parler d&rsquo;elle : \u201cDon\u2019t Look Up : D\u00e9ni cosmique\u201d et son casting 5 \u00e9toiles avec L\u00e9onardo Di Caprio, Jennifer Lawrence et plus encore. Alors pour sa promotion, le g\u00e9ant du streaming n\u2019a pas fait les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don\u2019t Look Up : le prank - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2022\/01\/07\/dont-look-up-le-prank\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Look Up : le prank - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Depuis sa sortie le 5 d\u00e9cembre dernier, une nouvelle production Netflix fait beaucoup parler d&rsquo;elle : \u201cDon\u2019t Look Up : D\u00e9ni cosmique\u201d et son casting 5 \u00e9toiles avec L\u00e9onardo Di Caprio, Jennifer Lawrence et plus encore. 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