{"id":5302,"date":"2021-12-10T06:34:58","date_gmt":"2021-12-10T05:34:58","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5302"},"modified":"2021-12-10T06:34:58","modified_gmt":"2021-12-10T05:34:58","slug":"merci-madame","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/12\/10\/merci-madame\/","title":{"rendered":"Merci Madame"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Netflix n\u2019est jamais en reste quand il s\u2019agit d\u2019imaginer des campagnes sensationnelles pour la promotion de ses contenus comme par exemple la s\u00e9rie fran\u00e7aise Lupin port\u00e9e par Omar Sy. Apr\u00e8s l\u2019affichage incognito dans le m\u00e9tro parisien, le gentleman cambrioleur s\u2019est cette fois immisc\u00e9 au Mus\u00e9e national de Cracovie en Pologne pour y d\u00e9rober un collier unique afin d\u2019annoncer le d\u00e9but du tournage de la partie 3. Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1175328544&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Pour rappel, Lupin retrace la vie d\u2019Assane Diop qui s\u2019inspire de son h\u00e9ros Ars\u00e8ne Lupin pour venger son p\u00e8re assassin\u00e9 et accus\u00e9 d\u2019un crime qu\u2019il n\u2019avait pas commis. D\u00e8s sa sortie en janvier dernier, la s\u00e9rie est un succ\u00e8s et cumule plus de 76 millions de spectateurs en tout juste un mois.<\/p>\n<p style=\"text-align: justify;\">Si dans la <a href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/01\/14\/sans-lombre-dun-doute\/\" target=\"_blank\" rel=\"noopener\">premi\u00e8re partie,<\/a> Lupin d\u00e9tourne un collier serti de diamants datant de la Renaissance, il frappe encore plus fort dans cette op\u00e9ration marketing intitul\u00e9e \u201cL\u2019art de voler\u201d imagin\u00e9e par l\u2019agence Serviceplan. En effet, il parvient \u00e0 voler le tour de cou port\u00e9 par \u201cLa Dame \u00e0 l\u2019hermine\u201d, un tableau de L\u00e9onard de Vinci achet\u00e9 par la Pologne en 2016 pour 100 millions d\u2019euros et expos\u00e9 au Mus\u00e9e national de Cracovie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5303 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/12\/La-dame-a\u0300-lhermine-Leonard-de-Vinci-760x1022-1.jpeg\" alt=\"\" width=\"760\" height=\"1022\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/12\/La-dame-a\u0300-lhermine-Leonard-de-Vinci-760x1022-1.jpeg 760w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/12\/La-dame-a\u0300-lhermine-Leonard-de-Vinci-760x1022-1-223x300.jpeg 223w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/12\/La-dame-a\u0300-lhermine-Leonard-de-Vinci-760x1022-1-480x645.jpeg 480w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p style=\"text-align: justify;\">Le mus\u00e9e a ainsi expos\u00e9 sur sa fa\u00e7ade une gigantesque reproduction du tableau (en enlevant le bijou) en demandant o\u00f9 \u00e9tait pass\u00e9 le pr\u00e9cieux collier. Et avant qu\u2019une chasse \u00e0 l\u2019homme ne soit ouverte, Assane Diop est apparu sur un panneau publicitaire situ\u00e9 en face du mus\u00e9e accompagn\u00e9 du message \u201cMerci Madame\u201d, comme vous pouvez le d\u00e9couvrir dans la vid\u00e9o (en anglais) en fin d\u2019article.<\/p>\n<p style=\"text-align: justify;\">Une op\u00e9ration marketing pass\u00e9e inaper\u00e7ue en France mais plut\u00f4t bien pens\u00e9 de Netflix qui joue avec tous les formats pour communiquer. D\u00e9tourner un mus\u00e9e et une \u0153uvre iconique reste toujours un bon ressort cr\u00e9atif pour attirer l\u2019attention du grand public et des m\u00e9dias afin de g\u00e9n\u00e9rer la curiosit\u00e9.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UPdb8njLCrA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Netflix n\u2019est jamais en reste quand il s\u2019agit d\u2019imaginer des campagnes sensationnelles pour la promotion de ses contenus comme par exemple la s\u00e9rie fran\u00e7aise Lupin port\u00e9e par Omar Sy. Apr\u00e8s l\u2019affichage incognito dans le m\u00e9tro parisien, le gentleman cambrioleur s\u2019est cette fois immisc\u00e9 au Mus\u00e9e national de Cracovie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1205,2000,1997,1998,1999,246],"class_list":["post-5302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-arsene-lupin","tag-bijou","tag-lart-de-voler","tag-la-dame-a-lhermine","tag-musee-national-de-cracovie","tag-netflix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merci Madame - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/12\/10\/merci-madame\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merci Madame - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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