{"id":526,"date":"2019-05-17T07:17:12","date_gmt":"2019-05-17T05:17:12","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=526"},"modified":"2019-05-17T07:17:12","modified_gmt":"2019-05-17T05:17:12","slug":"because-of-her","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/05\/17\/because-of-her\/","title":{"rendered":"Because of Her"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Les fans de Game of Thrones ne sont pas convaincus par le dernier \u00e9pisode en date et sont bien d\u00e9cid\u00e9s \u00e0 avoir la saison qu\u2019ils esp\u00e9raient. Dans une p\u00e9tition, ils r\u00e9clament une nouvelle version de la huiti\u00e8me saison. Mais ce n&rsquo;est pas le sujet du jour&#8230;dans une industrie du divertissement encore tr\u00e8s masculine, HBO ne faisait pas exception.<\/p>\n<p style=\"text-align: justify;\">En 2015, plus de 70% de ses talents derri\u00e8re ses programmes les plus embl\u00e9matiques \u00e9taient des hommes blancs. En interne, Richard Plepler, le pr\u00e9sident de HBO, et Casey Bloys, directeur de la programmation, s\u2019engagent \u00e0 inverser la tendance et briser\u00a0le plafond de cellulo\u00efd.<\/p>\n<p style=\"text-align: justify;\">Trois ans plus tard, l\u2019objectif est atteint et m\u00eame d\u00e9pass\u00e9. L\u2019occasion pour la cha\u00eene de communiquer sur ses chiffres tout en s\u2019engageant \u00e0 les am\u00e9liorer encore \u00e0 l\u2019avenir. Les manquements d\u2019hier peuvent-ils devenir un levier de communication efficace et vertueux ? Exemple nous en est donn\u00e9 avec la campagne \u201cBecause of Her\u201d dans laquelle HBO op\u00e8re son autocritique, milite pour une plus grande reconnaissance de la place des femmes dans l\u2019industrie et promeut ses propres talents.<\/p>\n<p>Pour en savoir plus, il vous suffit de cliquer<a href=\"https:\/\/lareclame.fr\/davidgoliath-hbo-becauseofher-219475\"> ici<\/a>&#8230;have a good day !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Les fans de Game of Thrones ne sont pas convaincus par le dernier \u00e9pisode en date et sont bien d\u00e9cid\u00e9s \u00e0 avoir la saison qu\u2019ils esp\u00e9raient. Dans une p\u00e9tition, ils r\u00e9clament une nouvelle version de la huiti\u00e8me saison. Mais ce n&rsquo;est pas le sujet du jour&#8230;dans une industrie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[141,45,127,140,139],"class_list":["post-526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-because-of-her","tag-femme","tag-game-of-thrones","tag-industrie","tag-parite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Because of Her - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/05\/17\/because-of-her\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Because of Her - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Les fans de Game of Thrones ne sont pas convaincus par le dernier \u00e9pisode en date et sont bien d\u00e9cid\u00e9s \u00e0 avoir la saison qu\u2019ils esp\u00e9raient. Dans une p\u00e9tition, ils r\u00e9clament une nouvelle version de la huiti\u00e8me saison. 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