{"id":5113,"date":"2021-11-17T06:52:53","date_gmt":"2021-11-17T05:52:53","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5113"},"modified":"2021-11-17T06:52:53","modified_gmt":"2021-11-17T05:52:53","slug":"a-kind-of-magic","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/11\/17\/a-kind-of-magic\/","title":{"rendered":"A kind of Magic"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital !\u00a0 Et voil\u00e0 : c&rsquo;est au tour de Coca-Cola de d\u00e9voiler son spot de No\u00ebl avec un film cr\u00e9atif et \u00e9motionnel plut\u00f4t r\u00e9ussi. Baptis\u00e9e Real Magic, la campagne du g\u00e9ant am\u00e9ricain nous offre une jolie histoire entre r\u00eave et coh\u00e9sion entre les individus. je vais tout vous expliquer&#8230;ou plut\u00f4t : tout vous raconter. Allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1161694954&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Le film d\u2019une dur\u00e9e de 2min40 raconte l\u2019histoire d\u2019un petit gar\u00e7on qui, \u00e0 l\u2019approche de No\u00ebl, s\u2019inqui\u00e8te de ne pas recevoir de cadeaux car son logement ne poss\u00e8de pas de chemin\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5114 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/1-7.png\" alt=\"\" width=\"680\" height=\"383\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/1-7.png 680w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/1-7-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5115 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/2-7.png\" alt=\"\" width=\"679\" height=\"384\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/2-7.png 679w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/2-7-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 679px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Un constat plut\u00f4t logique qui l\u2019am\u00e8ne \u00e0 se surpasser pour solutionner le probl\u00e8me. Son id\u00e9e ? Construire une immense chemin\u00e9e avec des cartons afin de permettre au P\u00e8re No\u00ebl d\u2019effectuer ses livraisons tant attendues. Avouez que l&rsquo;on a un bon d\u00e9but de storytelling pour faire craquer la m\u00e9nag\u00e8re de moins de 50 ans non ?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5116 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/3-7.png\" alt=\"\" width=\"677\" height=\"383\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/3-7.png 677w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/3-7-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 677px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5117 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/4-6.png\" alt=\"\" width=\"677\" height=\"385\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/4-6.png 677w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/4-6-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 677px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5118 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/5-5.png\" alt=\"\" width=\"680\" height=\"385\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/5-5.png 680w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/5-5-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5119 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/6-5.png\" alt=\"\" width=\"680\" height=\"383\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/6-5.png 680w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/6-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Imagin\u00e9e par l\u2019agence DentsuMB et produite par le studio Rogue, la publicit\u00e9 c\u00e9l\u00e8bre No\u00ebl avec cr\u00e9ativit\u00e9 et po\u00e9sie. Le tout nous offre un beau message d\u2019amour et de fraternit\u00e9 servi par Coca-Cola.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VcIK6yVJQvE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital !\u00a0 Et voil\u00e0 : c&rsquo;est au tour de Coca-Cola de d\u00e9voiler son spot de No\u00ebl avec un film cr\u00e9atif et \u00e9motionnel plut\u00f4t r\u00e9ussi. Baptis\u00e9e Real Magic, la campagne du g\u00e9ant am\u00e9ricain nous offre une jolie histoire entre r\u00eave et coh\u00e9sion entre les individus. je vais tout vous expliquer&#8230;ou plut\u00f4t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1930,121,1044,1929,1931],"class_list":["post-5113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-cheminee","tag-coca-cola","tag-enfant","tag-pere-noel","tag-real-magic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A kind of Magic - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/11\/17\/a-kind-of-magic\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A kind of Magic - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital !\u00a0 Et voil\u00e0 : c&rsquo;est au tour de Coca-Cola de d\u00e9voiler son spot de No\u00ebl avec un film cr\u00e9atif et \u00e9motionnel plut\u00f4t r\u00e9ussi. 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