{"id":5077,"date":"2021-11-12T06:28:54","date_gmt":"2021-11-12T05:28:54","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5077"},"modified":"2021-11-12T06:28:54","modified_gmt":"2021-11-12T05:28:54","slug":"mcdonalds-est-gonfle","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/11\/12\/mcdonalds-est-gonfle\/","title":{"rendered":"McDonald\u2019s est gonfl\u00e9"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Direction aujourd&rsquo;hui le Canada o\u00f9 McDonald\u2019s veut offrir \u00e0 ses clients des \u00ab\u2009bulles de joie\u2009\u00bb. C&rsquo;est \u00e0 dire l\u2019ouverture officielle de nouveaux restaurants, mais aussi de points de vente r\u00e9nov\u00e9s donne l\u2019occasion \u00e0 la cha\u00eene de restauration rapide de pr\u00e9senter sa nouvelle campagne les \u2018Grandes ouvertures\u2019 avec l\u2019agence cr\u00e9ative Cossette. Mais \u00e0 quoi ressemble cette campagne, allez-vous me demander ? Je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1158664957&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Pour c\u00e9l\u00e9brer ces \u00e9v\u00e9nements, Cossette a con\u00e7u une s\u00e9rie d\u2019\u00e9l\u00e9ments visuels plut\u00f4t \u00ab\u00a0fun\u00a0\u00bb et qui ont pour but d\u2019incarner \u201cle plaisir de f\u00eater\u201d. Chaque \u00e9l\u00e9ment visuel de la s\u00e9rie repr\u00e9sente de mani\u00e8re amusante et satisfaisante des produits l\u00e9gendaires de McDonald\u2019s comme le classique Big Mac, les frites, le McFlurry et les McMuffin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5080 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/Mcdo-4-1024x1536-1-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" \/><\/p>\n<p style=\"text-align: justify;\">Contrairement aux pr\u00e9c\u00e9dentes campagnes de la marque qui faisaient la part belle au minimalisme et aux gros plans, ces visuels n\u2019ont pas \u00e9t\u00e9 con\u00e7us par ordinateur. L\u2019agence a \u00e9rig\u00e9 de v\u00e9ritables structures de ballons d\u2019une hauteur de 2,7 m\u00e8tres, et ce, \u201cpour donner de la profondeur et de la texture au rendu imprim\u00e9\u201d, pr\u00e9cise Cossette.<\/p>\n<p style=\"text-align: justify;\">\u201cAinsi, les clients ressentent toute la joie qu\u2019inspirent les ballons\u201d. c&rsquo;est vrai qu&rsquo;instinctivement, quand on voit des ballons, il y a ce sentiment de joie qui arrive vous ne trouvez pas ? Cela rappelle les anniversaires, les \u00e9v\u00e9nements, les moments joyeux, etc&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5081 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/mcdo-2.jpg\" alt=\"\" width=\"539\" height=\"801\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/mcdo-2.jpg 539w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/mcdo-2-480x713.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 539px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00ab\u2009Faire sourire les gens est toujours une mission importante, et \u00e7a l\u2019est encore plus dans les circonstances actuelles. Nous sommes heureux d\u2019accueillir nos clients dans nos nouveaux restaurants en cr\u00e9ant un environnement sympathique et chaleureux gr\u00e2ce \u00e0 l\u2019approche cr\u00e9ative des Grandes ouvertures\u2009 \u00bb, explique Chuck Coolen, directeur marketing pour l\u2019est du Canada chez McDonald\u2019s.<\/p>\n<p style=\"text-align: justify;\">Quand je vous dis que le marketing est un savant m\u00e9lange de publicit\u00e9, de communication et de psychologie&#8230;.encore une fois la preuve non ?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5079 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/Mcdo-3-1024x1536-1-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Direction aujourd&rsquo;hui le Canada o\u00f9 McDonald\u2019s veut offrir \u00e0 ses clients des \u00ab\u2009bulles de joie\u2009\u00bb. C&rsquo;est \u00e0 dire l\u2019ouverture officielle de nouveaux restaurants, mais aussi de points de vente r\u00e9nov\u00e9s donne l\u2019occasion \u00e0 la cha\u00eene de restauration rapide de pr\u00e9senter sa nouvelle campagne les \u2018Grandes ouvertures\u2019 avec l\u2019agence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[1920,569,1527,1921,1922,119],"class_list":["post-5077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ballons","tag-canada","tag-cosette","tag-fun","tag-grandes-ouvertures","tag-mcdonalds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s est gonfl\u00e9 - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/11\/12\/mcdonalds-est-gonfle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s est gonfl\u00e9 - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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