{"id":5020,"date":"2021-11-05T06:46:08","date_gmt":"2021-11-05T05:46:08","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5020"},"modified":"2021-11-05T06:46:08","modified_gmt":"2021-11-05T05:46:08","slug":"la-course-aux-jouets","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/11\/05\/la-course-aux-jouets\/","title":{"rendered":"La course aux jouets"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! PicWicToys, marque de jouets issue de la fusion en 2018 de l&rsquo;enseigne Toys&rsquo;R Us avec le groupe Picwic, pr\u00e9pare r\u00e9solument les f\u00eates de fin d\u2019ann\u00e9e et croyez-moi, en ce vendredi matin, vous n&rsquo;\u00eates pas pr\u00eats \u00e0 d\u00e9couvrir ce qu&rsquo;il y a dans leur dernier film, loin de l\u00e0&#8230;tout ce dont je vais vous parler \u00e0 partir de maintenant est vrai, venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1154248294&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Fort de ses 45 points de vente en France se revendiquant \u00abv\u00e9ritables terrains de jeu\u00bb et pour le coup on y est&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5021 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/1-2.png\" alt=\"\" width=\"779\" height=\"433\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/1-2.png 779w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/1-2-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 779px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5022 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/2-2.png\" alt=\"\" width=\"781\" height=\"434\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/2-2.png 781w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/2-2-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 781px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5026 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/6-1.png\" alt=\"\" width=\"778\" height=\"433\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/6-1.png 778w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/6-1-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 778px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify;\">&#8230;le film produit et r\u00e9alis\u00e9 par Blacktool met en sc\u00e8ne une course poursuite o\u00f9 se c\u00f4toient Dark Vador, Spiderman, Pikachu, Barbie, Star Wars et autre Reine des Neiges (pour ne citer qu&rsquo;eux.)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5023 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/3-2.png\" alt=\"\" width=\"781\" height=\"434\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/3-2.png 781w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/3-2-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 781px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5024 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/4-1.png\" alt=\"\" width=\"779\" height=\"433\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/4-1.png 779w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/4-1-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 779px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5025 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/5-1.png\" alt=\"\" width=\"781\" height=\"433\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/5-1.png 781w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/5-1-480x266.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 781px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify;\">La campagne est diffus\u00e9e en TV, digital, VOL (3 films de 20s), radio, magasins, r\u00e9seaux sociaux et RP. A mon sens le plus important &#8211; hormis le dispositif &#8211; c&rsquo;est tout le storytelling qui est mise en place pour g\u00e9n\u00e9rer des \u00e9motions \u00e0 la d\u00e9couverte de ce film : retour en enfance, jouets command\u00e9s mais jamais re\u00e7u, r\u00e9f\u00e9rence \u00e0 la pop culture, jouets qui nous ont marqu\u00e9. A l&rsquo;approche des f\u00eates de Noel, comme chaque ann\u00e9e, c&rsquo;est le retour de la magie et on ne va pas s&rsquo;en plaindre \ud83d\ude09<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/GwdmkPT2feg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! PicWicToys, marque de jouets issue de la fusion en 2018 de l&rsquo;enseigne Toys&rsquo;R Us avec le groupe Picwic, pr\u00e9pare r\u00e9solument les f\u00eates de fin d\u2019ann\u00e9e et croyez-moi, en ce vendredi matin, vous n&rsquo;\u00eates pas pr\u00eats \u00e0 d\u00e9couvrir ce qu&rsquo;il y a dans leur dernier film, loin de l\u00e0&#8230;tout [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1905,1906,844,1904,1119,390,1903,1907,387],"class_list":["post-5020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-blacktool","tag-emotions","tag-enfants","tag-fetes","tag-jeu","tag-noel","tag-picwictoys","tag-steve","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La course aux jouets - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/11\/05\/la-course-aux-jouets\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La course aux jouets - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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