{"id":5010,"date":"2021-11-04T05:25:50","date_gmt":"2021-11-04T04:25:50","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=5010"},"modified":"2021-11-04T05:25:50","modified_gmt":"2021-11-04T04:25:50","slug":"cest-tout-un-symbole","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/11\/04\/cest-tout-un-symbole\/","title":{"rendered":"C&rsquo;est tout un symbole"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Depuis sa cr\u00e9ation en 1968, le symbole universel d\u2019accessibilit\u00e9 est utilis\u00e9 pour d\u00e9finir tous les handicaps physiques. Des marqueurs que l\u2019on retrouve aujourd\u2019hui sur tous les parkings et qui m\u00e9ritent d\u2019\u00eatre augment\u00e9s selon la bonne id\u00e9e de Decathlon Canada qui a d\u00e9cid\u00e9 de leurs ajouter une dimension sportive et \u00e7a change tout. Venez, je vais tout vous expliquer : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1153555942&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Une de valeurs fortes d\u00e9fendues par l\u2019entreprise Decathlon est l\u2019inclusivit\u00e9 dans le milieu sportif, reposant sur l\u2019acceptation de tous quelle que soit sa situation. Dans sa derni\u00e8re campagne intitul\u00e9e Symboles du possible et r\u00e9alis\u00e9e en collaboration avec l\u2019agence de communication Rethink, Decathlon a souhait\u00e9 changer notre regard vis-\u00e0-vis des personnes en situation d\u2019handicap pour qu\u2019elles ne soient pas r\u00e9duites \u00e0 ce simple fait.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5013 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-3-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-3-1024x1024.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-3-980x980.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-3-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">De cette fa\u00e7on, le logo traditionnel repr\u00e9sentant une personne en fauteuil roulant s\u2019exerce dans diverses activit\u00e9s sportives telles que le rugby, le basket-ball, le tir \u00e0 l\u2019arc ou le tennis comme vous pourrez le d\u00e9couvrir dans la vid\u00e9o ci-dessous. Ces disciplines n\u2019ont pas \u00e9t\u00e9 choisies au hasard car elles repr\u00e9sentent celles pratiqu\u00e9es par l\u2019\u00e9quipe canadienne aux Jeux Paralympiques de Tokyo 2020.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5014 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-4-1024x572.png\" alt=\"\" width=\"1024\" height=\"572\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-4-1024x572.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-4-980x547.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-4-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ces nouveaux symboles seront prochainement visibles sur les parkings de l\u2019ensemble des magasins de la cha\u00eene au Canada. Et pour donner \u00e0 cette initiative la visibilit\u00e9 qu\u2019elle m\u00e9rite, le site\u00a0<a href=\"https:\/\/abilitysigns.ca\/fr\">abilitysigns.ca<\/a>\u00a0propose 18 ic\u00f4nes sportifs cr\u00e9\u00e9s sur-mesure afin que tout le monde puisse se les approprier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5015 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-5-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-5-1024x576.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-5-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/11\/decathlon-canada-handicap-symbole-universel-accessibilite-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une op\u00e9ration marketing qui m\u00e9lange cr\u00e9ativit\u00e9 et inclusion pour porter un message f\u00e9d\u00e9rateur autour des valeurs du sport. C\u2019est intelligent et m\u00eame si ce n\u2019est pas la premi\u00e8re fois qu\u2019on voit le sigle du handicap jouer avec le sport, son impl\u00e9mentation physique sur des parkings d\u2019une grande cha\u00eene est une excellente initiative qui m\u00e9rite de perdurer dans le temps.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FXPUgjwj7rE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Depuis sa cr\u00e9ation en 1968, le symbole universel d\u2019accessibilit\u00e9 est utilis\u00e9 pour d\u00e9finir tous les handicaps physiques. Des marqueurs que l\u2019on retrouve aujourd\u2019hui sur tous les parkings et qui m\u00e9ritent d\u2019\u00eatre augment\u00e9s selon la bonne id\u00e9e de Decathlon Canada qui a d\u00e9cid\u00e9 de leurs ajouter une dimension sportive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[1902,1899,1900,1897,1898,1901],"class_list":["post-5010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-abilitysigns-ca","tag-decathlon-canada","tag-handicaps-physiques","tag-rethink","tag-symboles-du-possible","tag-tokyo-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C&#039;est tout un symbole - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/11\/04\/cest-tout-un-symbole\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&#039;est tout un symbole - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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