{"id":4974,"date":"2021-10-29T06:49:56","date_gmt":"2021-10-29T04:49:56","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4974"},"modified":"2021-10-29T06:49:56","modified_gmt":"2021-10-29T04:49:56","slug":"tik-tok-qui-est-la","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/10\/29\/tik-tok-qui-est-la\/","title":{"rendered":"TIK TOK : qui est l\u00e0 ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! A l&rsquo;heure ou le groupe Facebook change de nom et de logo pour s\u2019appeler Meta pour tenter de se r\u00e9inventer, une autre plate-forme, elle, continue de se d\u00e9velopper et de marquer les esprits : Tiktok s\u2019affirme comme LA plateforme d\u2019o\u00f9 part toutes les conversations. Il faut \u00eatre utilisateur pour \u00eatre au courant du dernier sujet du moment. Sinon&#8230;..justement, sinon quoi ? Venez, je vais tout vous expliquer, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1150023199&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Pour sa derni\u00e8re campagne globale, la plateforme s\u2019est appuy\u00e9e sur un TikTok viral dont beaucoup ont parl\u00e9 : celui d\u2019une jeune new-yorkaise (Samantha Hartsoe), d\u00e9couvrant avec effroi une pi\u00e8ce secr\u00e8te accessible depuis un trou derri\u00e8re le miroir de sa salle de bain, puis un appartement tout entier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4980 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/6-1.png\" alt=\"\" width=\"720\" height=\"402\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/6-1.png 720w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/6-1-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La vid\u00e9o a rencontr\u00e9 un succ\u00e8s consid\u00e9rable et a inspir\u00e9 la plateforme pour sa nouvelle campagne avec la signature all\u00e9chante :\u00a0You Have To See It\u00a0(Vous devez le voir, en VO). Jouant ainsi sur le fameux FOMO (Fear of missing out) inh\u00e9rent \u00e0 la multiplication des plateformes et contenus en ligne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4976 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/2-8.png\" alt=\"\" width=\"719\" height=\"406\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/2-8.png 719w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/2-8-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 719px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4975 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/1-8.png\" alt=\"\" width=\"721\" height=\"408\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/1-8.png 721w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/1-8-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 721px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4979 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/5-3.png\" alt=\"\" width=\"717\" height=\"406\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/5-3.png 717w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/5-3-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 717px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4977 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/3-8.png\" alt=\"\" width=\"720\" height=\"405\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/3-8.png 720w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/3-8-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La campagne, d\u2019abord lanc\u00e9e aux \u00c9tats-Unis, devrait s\u2019\u00e9tendre \u00e0 l\u2019\u00e9chelle mondiale. Le film sera diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision, au cin\u00e9ma, en presse \u00e9crite, publicit\u00e9 ext\u00e9rieure, sociale et num\u00e9rique. Des prints OOH accompagnent \u00e9galement la campagne et d\u00e9crivent des moments forts des tendances TikTok suivi d\u2019un QR code qui dirige les passants vers la plateforme pour pouvoir les visualiser.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4982 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/ooh-1.png\" alt=\"\" width=\"720\" height=\"479\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/ooh-1.png 720w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/ooh-1-480x319.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4983 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/ooh-2.png\" alt=\"\" width=\"719\" height=\"480\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/ooh-2.png 719w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/ooh-2-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 719px, 100vw\" \/><br \/>\nC\u2019est de mani\u00e8re rus\u00e9e que la plateforme se sert d\u2019un challenge viral pour faire jaillir une campagne montrant l\u2019impact de ses tendances dans le quotidien des gens du monde entier, toute cat\u00e9gorie confondue. En plus d\u2019\u00eatre \u00e0 port\u00e9e de main, les actualit\u00e9s Tiktok nous rassemblent en nous touchant.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZyX5IiPnqwk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! A l&rsquo;heure ou le groupe Facebook change de nom et de logo pour s\u2019appeler Meta pour tenter de se r\u00e9inventer, une autre plate-forme, elle, continue de se d\u00e9velopper et de marquer les esprits : Tiktok s\u2019affirme comme LA plateforme d\u2019o\u00f9 part toutes les conversations. Il faut \u00eatre utilisateur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1881,1880,1879,1882],"class_list":["post-4974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-fomo","tag-samantha-hartsoe","tag-tiktok","tag-you-have-to-see-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TIK TOK : qui est l\u00e0 ? - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/10\/29\/tik-tok-qui-est-la\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TIK TOK : qui est l\u00e0 ? - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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