{"id":4831,"date":"2021-10-12T06:18:39","date_gmt":"2021-10-12T04:18:39","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4831"},"modified":"2021-10-12T06:18:39","modified_gmt":"2021-10-12T04:18:39","slug":"une-idee-comme-celle-la-cest-fresque","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/10\/12\/une-idee-comme-celle-la-cest-fresque\/","title":{"rendered":"une id\u00e9e comme celle-l\u00e0 c&rsquo;est fresque"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Salut \u00e0 toi le parisien ou \u00e0 toi la parisienne. Question : es-tu pass\u00e9(e) d\u00e9but Octobre \u00e0 proximit\u00e9 de la gare Saint-Lazare\u00a0 ? Si oui, alors tu n\u2019as pas pu passer sans remarquer ce gigantesque trompe-l\u2019\u0153il au sol imagin\u00e9 par la marque de jouets Fisher Price afin de r\u00e9veiller notre \u00e2me d\u2019enfant (et le paysage urbain parisien au passage). Si vous n&rsquo;habitez pas Paris, laissez-moi vous expliquer comment Fisher Price \u00e0 r\u00e9alis\u00e9e une belle op\u00e9ration marketing. Allez : com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1140236053&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Dans le cadre de son projet \u201cLet\u2019s be kids\u201d qui se d\u00e9roulait du 25 septembre au 1er octobre 2021, la marque invitait les parisiens \u00e0 l\u00e2cher-prise et casser leur routine pour replonger en enfance. Alors, elle a fait appel au street artiste de renomm\u00e9e mondiale Leon Keer pour r\u00e9aliser un trompe-l\u2019\u0153il grandeur nature.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4835 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-4-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-4-1024x683.jpeg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-4-980x653.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-4-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4832 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-1-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-1-1024x576.jpeg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-1-980x551.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-1-480x270.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Sp\u00e9cialiste des \u0153uvres en anamorphose, l\u2019artiste joue avec les perspectives pour donner vie \u00e0 plusieurs jouets embl\u00e9matiques de la marque en les faisant litt\u00e9ralement sortir de terre. Une fresque originale qui nous rappelle \u00e0 coup s\u00fbr de nombreux souvenirs. Fisher Price surfe sur la tendance du street art avec cette id\u00e9e marketing visuellement r\u00e9ussie qui n\u2019a pas manqu\u00e9 d\u2019amuser les parisiens. Et quand on sait combien il est difficile de les faire rire, on peut se dire que cette op\u00e9ration a \u00e9t\u00e9 une belle op\u00e9ration.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4833 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-2-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-2-1024x683.jpeg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-2-980x653.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-2-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4836 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-5-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-5-1024x576.jpeg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-5-980x551.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-5-480x270.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4834 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-3-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-3-1024x683.jpeg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-3-980x653.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-3-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Salut \u00e0 toi le parisien ou \u00e0 toi la parisienne. Question : es-tu pass\u00e9(e) d\u00e9but Octobre \u00e0 proximit\u00e9 de la gare Saint-Lazare\u00a0 ? Si oui, alors tu n\u2019as pas pu passer sans remarquer ce gigantesque trompe-l\u2019\u0153il au sol imagin\u00e9 par la marque de jouets Fisher Price afin de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[1824,1826,1827,1825],"class_list":["post-4831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fisher-price","tag-gare-saint-lazare","tag-leon-keer","tag-trompe-loeil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>une id\u00e9e comme celle-l\u00e0 c&#039;est fresque - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/10\/12\/une-idee-comme-celle-la-cest-fresque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"une id\u00e9e comme celle-l\u00e0 c&#039;est fresque - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Salut \u00e0 toi le parisien ou \u00e0 toi la parisienne. Question : es-tu pass\u00e9(e) d\u00e9but Octobre \u00e0 proximit\u00e9 de la gare Saint-Lazare\u00a0 ? Si oui, alors tu n\u2019as pas pu passer sans remarquer ce gigantesque trompe-l\u2019\u0153il au sol imagin\u00e9 par la marque de jouets Fisher Price afin de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2021\/10\/12\/une-idee-comme-celle-la-cest-fresque\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T04:18:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/fisher-price-trompe-loeil-enfance-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/10\\\/12\\\/une-idee-comme-celle-la-cest-fresque\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/10\\\/12\\\/une-idee-comme-celle-la-cest-fresque\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"une id\u00e9e comme celle-l\u00e0 c&rsquo;est fresque\",\"datePublished\":\"2021-10-12T04:18:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/10\\\/12\\\/une-idee-comme-celle-la-cest-fresque\\\/\"},\"wordCount\":246,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/10\\\/12\\\/une-idee-comme-celle-la-cest-fresque\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/fisher-price-trompe-loeil-enfance-1.jpeg\",\"keywords\":[\"Fisher Price\",\"gare Saint-Lazare\",\"Leon Keer\",\"trompe-l\u2019\u0153il\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/10\\\/12\\\/une-idee-comme-celle-la-cest-fresque\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/10\\\/12\\\/une-idee-comme-celle-la-cest-fresque\\\/\",\"name\":\"une id\u00e9e comme celle-l\u00e0 c'est fresque - 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