{"id":4758,"date":"2021-10-04T09:39:44","date_gmt":"2021-10-04T07:39:44","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4758"},"modified":"2021-10-04T09:39:44","modified_gmt":"2021-10-04T07:39:44","slug":"heinz-se-plante","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/10\/04\/heinz-se-plante\/","title":{"rendered":"Heinz se plante"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Je ne sais pas quelle m\u00e9t\u00e9o vous avez dans votre ville mais \u00e0 Lyon, \u00e0 l&rsquo;heure ou j&rsquo;enregistre ce podcast, le soleil nous a d\u00e9sert\u00e9&#8230;.donc&#8230;.sortez vos parapluies puisqu&rsquo;aujourd&rsquo;hui, nous partons : au Br\u00e9sil, \u00e0 Sao Paulo et pourquoi \u00e0 votre avis ? Pas pour le soleil puisqu&rsquo;il y pleut aussi, non, pour une id\u00e9e bien cr\u00e9ative dont il faut absolument que je vous parle, allez : Com&rsquo; with me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1135710217&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Pour que les consommateurs comprennent bien que son ketchup est fabriqu\u00e9 avec de vraies tomates, la marque Heinz et son agence marketing Africa se sont retrouss\u00e9 les manches pour les convaincre une bonne fois pour toute. Et pour \u00e7a, elles ont cr\u00e9\u00e9 une \u00e9tiquette qui se plante pour faire pousser des tomates. Il faut dire que les clients ont de plus en plus de mal \u00e0 d\u00e9celer le vrai du faux concernant la composition des produits industriels. Alors Heinz Br\u00e9sil a d\u00e9cid\u00e9 de renforcer son image de marque et celle de sa l\u00e9gendaire sauce en imaginant une nouvelle \u00e9tiquette assez insolite.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4761 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/etiquette-heinz-tomates-2-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/etiquette-heinz-tomates-2-1024x576.jpeg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/etiquette-heinz-tomates-2-980x551.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/etiquette-heinz-tomates-2-480x270.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: center;\">300 de ces \u00e9tiquettes plantables ont \u00e9t\u00e9 appos\u00e9es sur des bouteilles commercialis\u00e9es<br \/>\ndans les supermarch\u00e9s Pao De Acucar \u00e0 Sao Paulo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4759 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/03OS7N-758x426-1.jpg\" alt=\"\" width=\"758\" height=\"426\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/03OS7N-758x426-1.jpg 758w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/10\/03OS7N-758x426-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 758px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Cette op\u00e9ration marketing baptis\u00e9e les \u201cTomates d\u2019abord\u201d attise la curiosit\u00e9 avec un concept surprenant d\u2019\u00e9tiquette \u201ccomestible\u201d permettant de concevoir (avec un peu d\u2019effort) son propre ketchup. Afin d\u2019encourager les consommateurs \u00e0 partager leur fructueuse r\u00e9colte sur les r\u00e9seaux sociaux, la marque leur a promis en \u00e9change de bons de r\u00e9duction dans des restaurants. Simple et efficace vous ne trouvez pas ? Vivement que les banques fassent pareil avec leur flyer non ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Je ne sais pas quelle m\u00e9t\u00e9o vous avez dans votre ville mais \u00e0 Lyon, \u00e0 l&rsquo;heure ou j&rsquo;enregistre ce podcast, le soleil nous a d\u00e9sert\u00e9&#8230;.donc&#8230;.sortez vos parapluies puisqu&rsquo;aujourd&rsquo;hui, nous partons : au Br\u00e9sil, \u00e0 Sao Paulo et pourquoi \u00e0 votre avis ? Pas pour le soleil puisqu&rsquo;il y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[1801,1412,522,523,1802,1447],"class_list":["post-4758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-africa","tag-etiquette","tag-heinz","tag-ketchup","tag-pao-de-acucar","tag-sao-paulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heinz se plante - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/10\/04\/heinz-se-plante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heinz se plante - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Je ne sais pas quelle m\u00e9t\u00e9o vous avez dans votre ville mais \u00e0 Lyon, \u00e0 l&rsquo;heure ou j&rsquo;enregistre ce podcast, le soleil nous a d\u00e9sert\u00e9&#8230;.donc&#8230;.sortez vos parapluies puisqu&rsquo;aujourd&rsquo;hui, nous partons : au Br\u00e9sil, \u00e0 Sao Paulo et pourquoi \u00e0 votre avis ? 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