{"id":4696,"date":"2021-09-28T06:28:05","date_gmt":"2021-09-28T04:28:05","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4696"},"modified":"2021-09-28T06:28:05","modified_gmt":"2021-09-28T04:28:05","slug":"thunderstruck","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/28\/thunderstruck\/","title":{"rendered":"Thunderstruck"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Il y a deux semaines de cela, un camion aper\u00e7u dans les rues de Charlotte aux Etats-Unis a fait sensation. Les cha\u00eenes de t\u00e9l\u00e9vision locales, nationales, la presse, m\u00eame M6 a fait un reportage dessus&#8230;.Mais pourquoi ? Pourquoi ? Je vais tout vous expliquer. Allez : Com&rsquo; With me !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1132239556&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">En cette p\u00e9riode \u00ab\u00a0trouble\u00a0\u00bb il faisait la publicit\u00e9 de la soci\u00e9t\u00e9 de pompes fun\u00e8bres Wilmore Funeral Home avec un message des plus inattendus : \u201cNe vous faites pas vacciner\u201d suivi de son site Internet&#8230;des petits malins ont rapidement diffus\u00e9 les images du camion sur les r\u00e9seaux sociaux. Pendant que certains applaudissaient l\u2019audace de l\u2019entreprise fun\u00e9raire, d\u2019autres s\u2019indignaient face \u00e0 un tel message, cr\u00e9ant sans surprise un puissant effet viral. Mais comme on le dit souvent, m\u00e9fiez-vous des apparences\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4698 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/camion-vaccination-covid-booneoakley-2-768x1024.jpeg\" alt=\"\" width=\"768\" height=\"1024\" \/><\/p>\n<p style=\"text-align: justify;\">En r\u00e9alit\u00e9, l\u2019entreprise Wilmore Funeral Home n\u2019existe pas. Quant au site Internet tr\u00e8s minimaliste, il n\u2019affiche que 2 messages : \u201cFaites-vous vacciner maintenant\u201d redirigeant vers un centre vaccination et \u201cSinon, \u00e0 bient\u00f4t\u201d.<\/p>\n<p style=\"text-align: justify;\">Face \u00e0 l\u2019ampleur des r\u00e9actions, l\u2019agence de communication BooneOakley a indiqu\u00e9 sur <a href=\"https:\/\/twitter.com\/booneoakley\/status\/1440308729413464064\">son\u00a0compte Twitter<\/a>\u00a0\u00eatre \u00e0 l\u2019origine de cette ing\u00e9nieuse campagne de sensibilisation avec le centre m\u00e9dical StarMed en publiant des photos du camion devant ses locaux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4700 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/camion-vaccination-covid-booneoakley-4-1024x575.jpeg\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/camion-vaccination-covid-booneoakley-4-1024x575.jpeg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/camion-vaccination-covid-booneoakley-4-980x550.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/camion-vaccination-covid-booneoakley-4-480x270.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Avec plus de 150 000 visiteurs en seulement 2 jours sur le site <a href=\"https:\/\/wilmorefuneralhome.com\/\">wilmorefuneralhome.com<\/a>, on ne peut pas nier que cette op\u00e9ration marketing tr\u00e8s os\u00e9e a visiblement eu le succ\u00e8s escompt\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4699 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/camion-vaccination-covid-booneoakley-3-1024x1020.jpeg\" alt=\"\" width=\"1024\" height=\"1020\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/camion-vaccination-covid-booneoakley-3-1024x1020.jpeg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/camion-vaccination-covid-booneoakley-3-980x976.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/camion-vaccination-covid-booneoakley-3-480x478.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Il y a deux semaines de cela, un camion aper\u00e7u dans les rues de Charlotte aux Etats-Unis a fait sensation. Les cha\u00eenes de t\u00e9l\u00e9vision locales, nationales, la presse, m\u00eame M6 a fait un reportage dessus&#8230;.Mais pourquoi ? Pourquoi ? Je vais tout vous expliquer. Allez : Com&rsquo; With [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2],"tags":[1787,1279,1788,1328,1789,1786],"class_list":["post-4696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","tag-camion","tag-campagne-de-vaccination","tag-charlotte","tag-covid","tag-vacciner","tag-wilmore-funeral-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thunderstruck - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/28\/thunderstruck\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thunderstruck - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Il y a deux semaines de cela, un camion aper\u00e7u dans les rues de Charlotte aux Etats-Unis a fait sensation. Les cha\u00eenes de t\u00e9l\u00e9vision locales, nationales, la presse, m\u00eame M6 a fait un reportage dessus&#8230;.Mais pourquoi ? Pourquoi ? Je vais tout vous expliquer. 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