{"id":4655,"date":"2021-09-23T06:38:18","date_gmt":"2021-09-23T04:38:18","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4655"},"modified":"2021-09-23T06:38:18","modified_gmt":"2021-09-23T04:38:18","slug":"sijavaissu","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/23\/sijavaissu\/","title":{"rendered":"#SiJavaisSu"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Les st\u00e9r\u00e9otypes ont le dent dure. Par exemple, dans l&rsquo;automobile, lorsque l\u2019on pense publicit\u00e9, les clich\u00e9s abondent : un homme (le plus souvent) s\u00fbr de lui, au volant de sa voiture. La route s\u2019offre \u00e0 lui, il roule, l\u2019asphalte \u00e0 perte de vue, \u00e9pris de libert\u00e9 avec un petit sourire en coin, un brin arrogant, fier de lui et surtout de sa voiture.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4656 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/1-9.png\" alt=\"\" width=\"796\" height=\"452\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/1-9.png 796w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/1-9-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 796px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4657 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/2-9.png\" alt=\"\" width=\"799\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/2-9.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/2-9-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Et bien&#8230;pas cette fois&#8230;.allez : Com&rsquo; with me !<\/strong><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1129545217&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u0160koda et Rosa Paris renversent une nouvelle fois les codes de la publicit\u00e9 automobile avec cette nouvelle campagne #SiJavaisSu pour l\u2019ENYAQ iV, le premier SUV 100 % \u00e9lectrique du constructeur. Le ton d\u00e9tonne, larmoyant voire un l\u00e9g\u00e8rement dramatique\u2026Pour le conducteur surtout lorsqu\u2019il croise la nouvelle \u0160koda sur la route et est d\u00e9pit\u00e9 par l\u2019achat de sa nouvelle voiture.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4658 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/3-9.png\" alt=\"\" width=\"802\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/3-9.png 802w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/3-9-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 802px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4659 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/4-9.png\" alt=\"\" width=\"802\" height=\"453\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/4-9.png 802w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/4-9-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 802px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">G\u00e9n\u00e9reuse, la marque offre la possibilit\u00e9 \u00e0 tous les conducteurs regrettant l\u2019achat d\u2019une voiture concurrente de tenter de l\u2019\u00e9changer contre un ENYAQ\u00a0iV gr\u00e2ce au hashtag #SiJavaisSu. Pour annoncer ce concours, la campagne se d\u00e9cline sur les r\u00e9seaux sociaux \u2014 Facebook, Instagram, Twitter, LinkedIn et Snapchat \u2014 au travers d\u2019un film de 40 secondes, mais aussi en DOOH contextualis\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4660 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/5-8.png\" alt=\"\" width=\"799\" height=\"449\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/5-8.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/5-8-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4661 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/6-7.png\" alt=\"\" width=\"798\" height=\"454\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/6-7.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/6-7-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4662 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/7-4.png\" alt=\"\" width=\"799\" height=\"454\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/7-4.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/7-4-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00ab\u2009Nous avons voulu mettre en sc\u00e8ne ce passage du rire aux larmes du gars tr\u00e8s fier, qui subitement se rend compte qu\u2019il s\u2019est tromp\u00e9. Mais pas n\u2019importe comment,\u00a0explique\u00a0Gilles Fichteberg, co-fondateur de Rosa Paris. Comme toujours sur \u0160koda, nous cherchons \u00e0 surprendre, \u00e0 casser les codes de la pub auto classique. Avec la fausse piste, nous embarquons les spectateurs dans les \u00e9motions du personnage, pour qu\u2019ils finissent par se rendre compte, comme lui, qu\u2019ils n\u2019ont peut-\u00eatre pas fait le bon choix\u2009!\u2009\u00bb<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jYZTyY2nZjE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Les st\u00e9r\u00e9otypes ont le dent dure. Par exemple, dans l&rsquo;automobile, lorsque l\u2019on pense publicit\u00e9, les clich\u00e9s abondent : un homme (le plus souvent) s\u00fbr de lui, au volant de sa voiture. La route s\u2019offre \u00e0 lui, il roule, l\u2019asphalte \u00e0 perte de vue, \u00e9pris de libert\u00e9 avec un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1777,1262,1778,1779,1776,795,1780],"class_list":["post-4655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-sijavaissu","tag-cliches","tag-enyaq-iv","tag-gilles-fichteberg","tag-rosa-paris","tag-skoda","tag-stereotypes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#SiJavaisSu - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/23\/sijavaissu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#SiJavaisSu - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Les st\u00e9r\u00e9otypes ont le dent dure. Par exemple, dans l&rsquo;automobile, lorsque l\u2019on pense publicit\u00e9, les clich\u00e9s abondent : un homme (le plus souvent) s\u00fbr de lui, au volant de sa voiture. 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