{"id":4630,"date":"2021-09-21T07:39:34","date_gmt":"2021-09-21T05:39:34","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4630"},"modified":"2021-09-21T07:39:34","modified_gmt":"2021-09-21T05:39:34","slug":"plus-dure-sera-la-chute","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/21\/plus-dure-sera-la-chute\/","title":{"rendered":"Plus dure sera la chute"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Et bam ! Que celui ou celle qui n&rsquo;a jamais fait tomber son smartphone me jette la premi\u00e8re pierre. Vous savez ce moment o\u00f9 le t\u00e9l\u00e9phone nous \u00e9chappe des mains et l&rsquo;on essaie de le rattraper juste avant que la face avant ne se fracasse en mille morceaux (oui je sais, \u00e7a sent le v\u00e9cu).<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1128363199&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4632 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/2-8.png\" alt=\"\" width=\"798\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/2-8.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/2-8-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c0 ce titre, le film Keep on fallin\u2019 r\u00e9alis\u00e9 par Vellas (production Frenzy) illustre parfaitement cet insight. La bonne question \u00e0 se poser est la suivante : le t\u00e9l\u00e9phone de la nouvelle publicit\u00e9 de Bouygues t\u00e9l\u00e9com va-t-il s&rsquo;en sortir ou au contraire, est-ce la fin pour lui ? D\u00e9couvrons-le ensemble\u2026.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4631 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/1-8.png\" alt=\"\" width=\"801\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/1-8.png 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/1-8-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Combien d\u2019\u00e9crans cass\u00e9s, de coques arri\u00e8re fissur\u00e9es\u2009? Et dans ce cas de figure, seul 1 fran\u00e7ais sur 3 a le r\u00e9flexe de penser \u00e0 faire r\u00e9parer son smartphone, alors que prolonger la dur\u00e9e de vie d\u2019un smartphone d\u2019un an permettrait de r\u00e9duire son empreinte carbone de 30\u00a0%, nous apprend l\u2019agence\u00a0BETC Paris\u00a0\u00e0 l\u2019origine de la nouvelle campagne de Bouygues T\u00e9l\u00e9com.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4633 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/3-8.png\" alt=\"\" width=\"798\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/3-8.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/3-8-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4634 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/4-8.png\" alt=\"\" width=\"798\" height=\"449\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/4-8.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/4-8-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">L\u2019op\u00e9rateur s\u2019engage en effet \u00e0 ne pas laisser tomber les clients avec le dispositif Solutions smartphone durable, un programme articul\u00e9 autour de 4 propositions\u00a0:<br \/>\n\u2013 le recyclage\u2009;<br \/>\n\u2013 la reprise d\u2019anciens mobiles\u2009;<br \/>\n\u2013 la vente de mobiles reconditionn\u00e9s<br \/>\n\u2013 la r\u00e9paration de smartphones jusqu\u2019\u00e0 2 fois par an pour les abonn\u00e9s \u00e0 prix comp\u00e9titifs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4636 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/6-6.png\" alt=\"\" width=\"799\" height=\"448\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/6-6.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/6-6-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4637 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/7-3.png\" alt=\"\" width=\"799\" height=\"453\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/7-3.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/7-3-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c0 l\u2019instar d\u2019Orange et son\u00a0programme \u00ab\u2009Bien vivre le digital\u2009\u00bb, Bouygues T\u00e9l\u00e9com se lance dans la durabilit\u00e9 \u00e0 un moment o\u00f9 l\u2019on interroge de plus en plus nos usages au prisme des enjeux environnementaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Et bam ! Que celui ou celle qui n&rsquo;a jamais fait tomber son smartphone me jette la premi\u00e8re pierre. Vous savez ce moment o\u00f9 le t\u00e9l\u00e9phone nous \u00e9chappe des mains et l&rsquo;on essaie de le rattraper juste avant que la face avant ne se fracasse en mille morceaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1771,1772,257,1770,1769,1767,195,1768],"class_list":["post-4630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-betc-paris","tag-bien-vivre-le-digital","tag-bouygues-telecom","tag-coques-arriere","tag-ecrans-casses","tag-keep-on-fallin","tag-smartphone","tag-vellas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plus dure sera la chute - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/21\/plus-dure-sera-la-chute\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plus dure sera la chute - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Et bam ! Que celui ou celle qui n&rsquo;a jamais fait tomber son smartphone me jette la premi\u00e8re pierre. 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