{"id":4524,"date":"2021-09-10T08:21:21","date_gmt":"2021-09-10T06:21:21","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4524"},"modified":"2021-09-10T08:21:21","modified_gmt":"2021-09-10T06:21:21","slug":"la-securite-saffiche","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/10\/la-securite-saffiche\/","title":{"rendered":"La s\u00e9curit\u00e9 s&rsquo;affiche"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Dans le domaine de la publicit\u00e9, le sujet de la s\u00e9curit\u00e9 routi\u00e8re a d\u00e9j\u00e0 \u00e9t\u00e9 \u00e9tudi\u00e9 \u00e0 plusieurs reprise.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1122152404&amp;color=%23ff5500&amp;auto_play=true&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: center;\">Majoritairement au tout d\u00e9but sous la forme de campagne de sensibilisation<br \/>\n(je vous laisse relire la campagne de McDonald&rsquo;s, r\u00e9alis\u00e9e en Ao\u00fbt dernier (cliquez sur l&rsquo;image).<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/20\/regarde-la-frite\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4532\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/mcdonalds-sensibilisation-route-frites-212-699x1024-1-205x300.jpeg\" alt=\"\" width=\"250\" height=\"366\" \/><\/a><\/p>\n<p style=\"text-align: center;\">&#8230;et aussi quelques fois mise en avant en utilisant l&rsquo;humour noir,<br \/>\navec \u00ab\u00a0le parieur\u00a0\u00bb diffus\u00e9e pendant le dernier Euro de Football\u2026<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pq8xZNC1Awk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">Ou encore celle-ci, pondue par nos amis suisse&#8230;.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JQ9ZDLHgMxk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Vous le savez, je le sais, tout le monde le sait : la cr\u00e9ativit\u00e9 r\u00e9pond toujours ok lorsqu&rsquo;on la met au d\u00e9fi et cette fois, c\u2019est du c\u00f4t\u00e9 de Volkswagen et de son agence DDB Australie que nous avons eu le plaisir de d\u00e9couvrir une campagne print originale.<\/p>\n<p style=\"text-align: justify;\">En effet, conduire sur la route est tr\u00e8s certainement l\u2019une des choses les plus dangereuses qu\u2019on soit amen\u00e9 \u00e0 faire au quotidien. Que ce soit les autres, nous-m\u00eame, notre t\u00e9l\u00e9phone ou encore une chauss\u00e9e endommag\u00e9e, les raisons sont nombreuses pour g\u00e9n\u00e9rer de l\u2019anxi\u00e9t\u00e9\u2026et de l\u2019horreur !<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4528 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/dans-ta-pub-volkswagen-affiche-film-horreur-securite-routiere-4-800x1201-1-682x1024.jpeg\" alt=\"\" width=\"682\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/dans-ta-pub-volkswagen-affiche-film-horreur-securite-routiere-4-800x1201-1-682x1024.jpeg 682w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/dans-ta-pub-volkswagen-affiche-film-horreur-securite-routiere-4-800x1201-1-480x721.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 682px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Partant de ce constat, les cr\u00e9atifs de chez DDB ont imagin\u00e9 une campagne autour de la signature \u201cBonjour la confiance\u201d. Un moyen de communiquer sur les anxi\u00e9t\u00e9s sur la route et d\u2019essayer de prot\u00e9ger au mieux les usagers. Ainsi comme vu pr\u00e9c\u00e9demment,\u00a0 l\u2019agence s\u2019est inspir\u00e9 des codes des films d\u2019horreur pour cr\u00e9er ces affiches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4527 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/dans-ta-pub-volkswagen-affiche-film-horreur-securite-routiere-3-800x1201-1-682x1024.jpeg\" alt=\"\" width=\"682\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/dans-ta-pub-volkswagen-affiche-film-horreur-securite-routiere-3-800x1201-1-682x1024.jpeg 682w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/dans-ta-pub-volkswagen-affiche-film-horreur-securite-routiere-3-800x1201-1-480x721.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 682px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">On retrouve dans ces derni\u00e8res tous les \u00e9l\u00e9ments qui font une bonne affiche de film, comme la typographie, les couleurs, des visages angoiss\u00e9s, des lumi\u00e8res sombres, etc.. Les illustrations sont elles aussi au rendez-vous, avec un petit c\u00f4t\u00e9 bande dessin\u00e9e des ann\u00e9es 90 qui fait plaisir \u00e0 la r\u00e9tine !\u00a0 P.S. : fa\u00eetes attention sur la route ok ? \ud83d\ude09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4525 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/dans-ta-pub-volkswagen-affiche-film-horreur-securite-routiere-1-800x1201-1.jpeg\" alt=\"\" width=\"800\" height=\"1201\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/dans-ta-pub-volkswagen-affiche-film-horreur-securite-routiere-1-800x1201-1.jpeg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/dans-ta-pub-volkswagen-affiche-film-horreur-securite-routiere-1-800x1201-1-480x721.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Dans le domaine de la publicit\u00e9, le sujet de la s\u00e9curit\u00e9 routi\u00e8re a d\u00e9j\u00e0 \u00e9t\u00e9 \u00e9tudi\u00e9 \u00e0 plusieurs reprise. Majoritairement au tout d\u00e9but sous la forme de campagne de sensibilisation (je vous laisse relire la campagne de McDonald&rsquo;s, r\u00e9alis\u00e9e en Ao\u00fbt dernier (cliquez sur l&rsquo;image). &#8230;et aussi quelques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4526,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1738,1737,1736,1739,1065,454,289],"class_list":["post-4524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-anxietes","tag-bonjour-la-confiance","tag-ddb-australie","tag-films-dhorreur","tag-horreur","tag-print","tag-volkswagen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La s\u00e9curit\u00e9 s&#039;affiche - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/10\/la-securite-saffiche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La s\u00e9curit\u00e9 s&#039;affiche - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Dans le domaine de la publicit\u00e9, le sujet de la s\u00e9curit\u00e9 routi\u00e8re a d\u00e9j\u00e0 \u00e9t\u00e9 \u00e9tudi\u00e9 \u00e0 plusieurs reprise. 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