{"id":445,"date":"2019-04-26T07:26:58","date_gmt":"2019-04-26T05:26:58","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=445"},"modified":"2019-04-26T07:26:58","modified_gmt":"2019-04-26T05:26:58","slug":"cest-whopper-ou-rien","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/04\/26\/cest-whopper-ou-rien\/","title":{"rendered":"C&rsquo;est Whopper ou&#8230;rien :)"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Si vous vous demandez quelle marque d\u00e9montre depuis pas mal de temps d\u00e9j\u00e0 sa capacit\u00e9 \u00e0 innover, \u00e0 \u00eatre originale et \u00e0 cr\u00e9er le buzz de fa\u00e7on positive, laissez-moi vous pr\u00e9senter Burger King.<\/p>\n<p style=\"text-align: justify;\">Au niveau communication, Burger King a un but pr\u00e9cis : celui de se d\u00e9marquer du march\u00e9 afin d\u2019avoir une image forte et distincte. Dans sa derni\u00e8re campagne, l\u2019enseigne ne change pas sa vision et met en lumi\u00e8re son Whopper, unique au monde.<\/p>\n<p style=\"text-align: justify;\">Imagin\u00e9e par l\u2019agence\u00a0BBH, la campagne rel\u00e8ve un insight malin et fort \u00e0 la fois : un bon nombre de consommateurs demande un cheeseburger et non un Whopper. Pour faire comprendre une bonne fois pour toutes que le Whopper n\u2019est pas un simple hamburger, la cha\u00eene de fast-food a servi, le 17 avril, un Whopper, quelle que soit votre commande.<\/p>\n<p style=\"text-align: justify;\">Le roi du burger en a alors fait un film, diffus\u00e9 sur les \u00e9crans de nos voisins d\u2019Outre-Manche. La vid\u00e9o met alors en sc\u00e8ne un exemple typique d\u2019une situation o\u00f9 l\u2019un des clients ne respecte pas la vraie valeur du Whopper aux yeux de ses cr\u00e9ateurs.<\/p>\n<p style=\"text-align: justify;\">Burger King continue encore et toujours sa route sur la mise en valeur de ses produits et de son service avec une pinc\u00e9e d\u2019humour bien dos\u00e9e. Pour une fois, le roi du fast-food saura inciter les consommateurs \u00e0 consommer un Whopper sans m\u00eame lancer une pique \u00e0 l\u2019un de ses concurrents.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0qERv3c3dgQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Si vous vous demandez quelle marque d\u00e9montre depuis pas mal de temps d\u00e9j\u00e0 sa capacit\u00e9 \u00e0 innover, \u00e0 \u00eatre originale et \u00e0 cr\u00e9er le buzz de fa\u00e7on positive, laissez-moi vous pr\u00e9senter Burger King. Au niveau communication, Burger King a un but pr\u00e9cis : celui de se d\u00e9marquer du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,2],"tags":[94,96,95,93],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-publicite","tag-burger-king","tag-cheeseburger","tag-commande","tag-whopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C&#039;est Whopper ou...rien :) - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/04\/26\/cest-whopper-ou-rien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&#039;est Whopper ou...rien :) - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Si vous vous demandez quelle marque d\u00e9montre depuis pas mal de temps d\u00e9j\u00e0 sa capacit\u00e9 \u00e0 innover, \u00e0 \u00eatre originale et \u00e0 cr\u00e9er le buzz de fa\u00e7on positive, laissez-moi vous pr\u00e9senter Burger King. Au niveau communication, Burger King a un but pr\u00e9cis : celui de se d\u00e9marquer du [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2019\/04\/26\/cest-whopper-ou-rien\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-26T05:26:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/maxresdefault.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/04\\\/26\\\/cest-whopper-ou-rien\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/04\\\/26\\\/cest-whopper-ou-rien\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"C&rsquo;est Whopper ou&#8230;rien :)\",\"datePublished\":\"2019-04-26T05:26:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/04\\\/26\\\/cest-whopper-ou-rien\\\/\"},\"wordCount\":260,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/04\\\/26\\\/cest-whopper-ou-rien\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/maxresdefault.jpg\",\"keywords\":[\"burger king\",\"cheeseburger\",\"commande\",\"Whopper\"],\"articleSection\":[\"Marketing\",\"Publicit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/04\\\/26\\\/cest-whopper-ou-rien\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2019\\\/04\\\/26\\\/cest-whopper-ou-rien\\\/\",\"name\":\"C'est Whopper ou...rien :) - 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