{"id":4432,"date":"2021-09-02T06:19:13","date_gmt":"2021-09-02T04:19:13","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4432"},"modified":"2021-09-02T06:19:13","modified_gmt":"2021-09-02T04:19:13","slug":"cest-du-flan","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/02\/cest-du-flan\/","title":{"rendered":"C&rsquo;est du flan"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Quasiment tout le monde est de retour de vacances et certaines marques, on jouer l\u00e0-dessus comme par exemple Gleeden, le leader europ\u00e9en de la rencontre extra-conjugale, qui nous offre une campagne d\u00e9cal\u00e9e et os\u00e9e sur les routes de France.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4437 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/4.png\" alt=\"\" width=\"385\" height=\"201\" data-wp-editing=\"1\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/4.png 385w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/4-300x157.png 300w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/p>\n<p style=\"text-align: justify;\">En effet, depuis le 2 ao\u00fbt et jusqu\u2019au 12 septembre, l\u2019arri\u00e8re des poids lourds est le\u00a0nouveau support de communication\u00a0de la marque. Les automobilistes pourront d\u00e9couvrir\u00a0 \u2013 avec enthousiasme feint ou malaise\u00a0 \u2013 sur toutes les routes de France, de grands panneaux sur fond violet, avec des slogans et jeux de mots \u00e9vocateurs, pens\u00e9s sp\u00e9cialement pour ce dispositif : \u00ab\u00a0On a parfois besoin d\u2019une roue de secours\u2026\u00a0\u00bb, \u00ab\u00a0Faites une sortie de routine\u00a0\u00bb, \u00ab\u00a0Optez pour un itin\u00e9raire BIS\u00a0\u00bb, \u00ab\u00a0Il est temps de passer la seconde !\u00a0\u00bb, \u00ab\u00a0Les d\u00e9viations, \u00e7a a du bon !\u00a0\u00bb, \u00bb ou encore \u00ab\u00a0Vous en avez assez du gros lourd\u00a0\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4435 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/2.png\" alt=\"\" width=\"384\" height=\"270\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/2.png 384w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/2-300x211.png 300w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/p>\n<p style=\"text-align: justify;\">Gleeden\u00a0s\u2019invite aussi sur le petit \u00e9cran \u00e0 partir du 6 septembre sur les cha\u00eenes du groupe M6. La marque renouvelle sa communication et renoue une fois de plus avec l\u2019irr\u00e9v\u00e9rence qu\u2019on lui conna\u00eet. En collaboration avec l\u2019agence Claim (groupe Reworld Media),\u00a0Gleeden\u00a0nous invite dans ce spot intitul\u00e9 \u00ab C\u2019est bon le flan \u00bb, \u00e0 aller voir si l\u2019herbe n\u2019est pas un peu plus verte ailleurs\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4434 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/1.png\" alt=\"\" width=\"409\" height=\"269\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/1.png 409w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/1-300x197.png 300w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/p>\n<p style=\"text-align: justify;\">\u00ab\u00a0Il est tr\u00e8s difficile de communiquer sur un sujet tabou comme l\u2019infid\u00e9lit\u00e9, d\u2019autant plus en t\u00e9l\u00e9vision \u00bb,\u00a0a d\u00e9clar\u00e9 Sol\u00e8ne Paillet, directrice de la communication de Gleeden. Avant d\u2019ajouter,\u00a0\u00ab\u00a0l\u2019utilisation d\u00e9tourn\u00e9e des desserts comme m\u00e9taphore \u00e0 la vie routini\u00e8re \u00e9tait une fa\u00e7on subtile et maligne pour \u00e9voquer l\u2019adult\u00e8re et les envies d\u2019ailleurs\u00a0\u00bb.\u00c0 l\u2019heure du dessert, c\u2019est tout en m\u00e9taphores culinaires que ce film nous fait entrer dans la r\u00e9flexion int\u00e9rieure d\u2019une femme.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4436 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/3.png\" alt=\"\" width=\"407\" height=\"207\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/3.png 407w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/09\/3-300x153.png 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<p style=\"text-align: justify;\">En s\u2019inspirant des codes du \u00ab\u00a0foodporn\u00a0\u00bb, couleurs pastels et d\u00e9cor minimaliste c\u00f4toient ces gourmandises. Un flan est certes r\u00e9confortant, mais il offre peu de nouvelles perspectives, alors qu\u2019un \u00e9clair ou des abricots laissent l\u2019imagination digresser.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4LcYM3CZEI0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Quasiment tout le monde est de retour de vacances et certaines marques, on jouer l\u00e0-dessus comme par exemple Gleeden, le leader europ\u00e9en de la rencontre extra-conjugale, qui nous offre une campagne d\u00e9cal\u00e9e et os\u00e9e sur les routes de France. En effet, depuis le 2 ao\u00fbt et jusqu\u2019au 12 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[1708,205,1709,202,1707,1705,1704,1706],"class_list":["post-4432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-claim","tag-extra-conjugale","tag-flan","tag-gleeden","tag-jeux-de-mots","tag-poids-lourds","tag-routes","tag-slogans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C&#039;est du flan - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/09\/02\/cest-du-flan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&#039;est du flan - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Quasiment tout le monde est de retour de vacances et certaines marques, on jouer l\u00e0-dessus comme par exemple Gleeden, le leader europ\u00e9en de la rencontre extra-conjugale, qui nous offre une campagne d\u00e9cal\u00e9e et os\u00e9e sur les routes de France. 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