{"id":4402,"date":"2021-08-31T08:27:48","date_gmt":"2021-08-31T06:27:48","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4402"},"modified":"2021-08-31T08:29:02","modified_gmt":"2021-08-31T06:29:02","slug":"plus-riche-avec-heetch","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/31\/plus-riche-avec-heetch\/","title":{"rendered":"Plus riche avec Heetch"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Heetch, le num\u00e9ro 2 du march\u00e9 VTC d\u00e9voile sa nouvelle campagne en collaboration avec l\u2019agence Marcel. Compos\u00e9e de deux films r\u00e9alis\u00e9s par Ugo Mangin, Heetch revient sur le devant de la sc\u00e8ne avec l\u2019intention de renverser une id\u00e9e re\u00e7ue : \u00eatre moins cher n\u2019implique pas forc\u00e9ment d\u2019\u00eatre moins \u00e9quitable.<\/p>\n<p style=\"text-align: justify;\">Comme le souligne S\u00e9bastien Jauffret, directeur associ\u00e9 chez Marcel : \u00ab\u00a0Heetch c\u2019est moins cher mais ce qui est int\u00e9ressant c\u2019est que d\u2019habitude un prix bas est synonyme de casse sociale, casse environnementale ou de rupture d\u2019exp\u00e9rience. Ici l\u2019exp\u00e9rience est inchang\u00e9e car il s\u2019agit de la m\u00eame voiture et du m\u00eame chauffeur que les concurrents et le mod\u00e8le est \u00e0 l\u2019inverse plus respectueux, pour les chauffeurs surtout.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4404 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/1-6.png\" alt=\"\" width=\"799\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/1-6.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/1-6-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4406 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/3-5.png\" alt=\"\" width=\"799\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/3-5.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/3-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4405 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/2-6.png\" alt=\"\" width=\"799\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/2-6.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/2-6-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Dans ce spot, un jeune homme et une jeune femme ont fait le choix du service VTC le moins cher. Mais c\u2019est sans savoir qu\u2019ils ont aussi fait celui du plus \u00e9thique en choisissant Heetch. La marque superpose les voix et les identit\u00e9s afin de leur donner la parole et de toutes les c\u00e9l\u00e9brer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4408 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/5-3.png\" alt=\"\" width=\"800\" height=\"453\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/5-3.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/5-3-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4409 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/6-2.png\" alt=\"\" width=\"797\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/6-2.png 797w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/6-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4410 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/7-1.png\" alt=\"\" width=\"800\" height=\"452\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/7-1.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/7-1-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Comme la marque le traduit dans ce film, sa naissance en banlieue la rend d\u2019autant plus soucieuse d\u2019offrir un service plus inclusif, moins cher, mais pas pour autant moins humain.\u00ab\u00a0Rendre la mobilit\u00e9 la plus inclusive possible, cela induit \u00e9videmment \u00eatre moins cher que la concurrence mais cela veut aussi dire avoir la commission la plus basse pour que les chauffeurs puissent mieux vivre de leur m\u00e9tier, retirer la notation entre passagers et chauffeurs que nous jugeons inhumaine, accepter les paiements en esp\u00e8ces sur l\u2019appli et participer \u00e0 l\u2019\u00e9conomie Fran\u00e7aise en payant 100% de nos imp\u00f4ts dans notre pays.\u00a0\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4407 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/4-4.png\" alt=\"\" width=\"798\" height=\"452\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/4-4.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/4-4-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">En outre, orchestr\u00e9e par Blue 449 (l\u2019agence m\u00e9dia\u00a0qui s\u2019est rapproch\u00e9e\u00a0de Marcel en 2018), cette campagne est diffus\u00e9e \u00e0 partir de la fin du mois d\u2019ao\u00fbt sur YouTube et en\u00a0catch-up TV, et d\u00e9clin\u00e9e en formats courts pour les r\u00e9seaux sociaux.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xjf5yMP840s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/S3WD4oSBaYA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Heetch, le num\u00e9ro 2 du march\u00e9 VTC d\u00e9voile sa nouvelle campagne en collaboration avec l\u2019agence Marcel. Compos\u00e9e de deux films r\u00e9alis\u00e9s par Ugo Mangin, Heetch revient sur le devant de la sc\u00e8ne avec l\u2019intention de renverser une id\u00e9e re\u00e7ue : \u00eatre moins cher n\u2019implique pas forc\u00e9ment d\u2019\u00eatre moins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,2],"tags":[1699,1696,620,1697,1698,1125,619],"class_list":["post-4402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","category-publicite","tag-economie","tag-ethique","tag-heetch","tag-humain","tag-impots","tag-marcel","tag-vtc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plus riche avec Heetch - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/31\/plus-riche-avec-heetch\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plus riche avec Heetch - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Heetch, le num\u00e9ro 2 du march\u00e9 VTC d\u00e9voile sa nouvelle campagne en collaboration avec l\u2019agence Marcel. Compos\u00e9e de deux films r\u00e9alis\u00e9s par Ugo Mangin, Heetch revient sur le devant de la sc\u00e8ne avec l\u2019intention de renverser une id\u00e9e re\u00e7ue : \u00eatre moins cher n\u2019implique pas forc\u00e9ment d\u2019\u00eatre moins [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/31\/plus-riche-avec-heetch\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T06:27:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-31T06:29:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/vignette-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"601\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/08\\\/31\\\/plus-riche-avec-heetch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/08\\\/31\\\/plus-riche-avec-heetch\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"Plus riche avec Heetch\",\"datePublished\":\"2021-08-31T06:27:48+00:00\",\"dateModified\":\"2021-08-31T06:29:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/08\\\/31\\\/plus-riche-avec-heetch\\\/\"},\"wordCount\":363,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/08\\\/31\\\/plus-riche-avec-heetch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/vignette-3.png\",\"keywords\":[\"\u00e9conomie\",\"\u00e9thique\",\"Heetch\",\"humain\",\"imp\u00f4ts\",\"Marcel\",\"VTC\"],\"articleSection\":{\"1\":\"Publicit\u00e9\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/08\\\/31\\\/plus-riche-avec-heetch\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/08\\\/31\\\/plus-riche-avec-heetch\\\/\",\"name\":\"Plus riche avec Heetch - 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