{"id":436,"date":"2019-04-24T07:08:08","date_gmt":"2019-04-24T05:08:08","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=436"},"modified":"2019-04-24T07:09:36","modified_gmt":"2019-04-24T05:09:36","slug":"la-loi-des-series","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/04\/24\/la-loi-des-series\/","title":{"rendered":"La loi des s\u00e9ries"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Le saviez-vous : l\u2019inactivit\u00e9 physique et la s\u00e9dentarit\u00e9 seraient le<strong> 4\u00e8me facteur de risque de d\u00e9c\u00e8s<\/strong> dans le monde selon l\u2019OMS. (<em>Je vous laisse 2s pour bien comprendre l&rsquo;information qui fait peur<\/em>&#8230;)<\/p>\n<p style=\"text-align: justify;\">Au c\u0153ur de son combat, l\u2019ONG tente de lutter contre ce ph\u00e9nom\u00e8ne en le contrant directement. Si la s\u00e9dentarit\u00e9 se fait autant ressentir ces derni\u00e8res ann\u00e9es, ce serait en partie caus\u00e9 par l\u2019av\u00e8nement des plateformes de vid\u00e9os \u00e0 la demande, et du contenu riche qu\u2019elles proposent. PLAY international, accompagn\u00e9 par l\u2019agence\u00a0Publicis Conseil, d\u00e9cide alors de sensibiliser les spectateurs en leur donnant tout ce qu\u2019ils n\u2019aiment pas : les spoilers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-437 size-full\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel2-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel2-800x600.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel2-800x600-300x225.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel2-800x600-768x576.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel2-800x600-780x585.jpg 780w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\">Projet\u00e9s sur diff\u00e9rents lieux embl\u00e9matiques de la r\u00e9gion parisienne, ces r\u00e9v\u00e9lations sont accompagn\u00e9es d\u2019une accroche\u00a0:\u00a0\u201cSi on a tu\u00e9 votre programme, c\u2019est pour que vous sachiez que l\u2019inactivit\u00e9 tue\u201d. L\u2019objectif de l\u2019association prend alors tout son sens et nous fait prendre conscience des cons\u00e9quences que repr\u00e9sente le confort un peu trop exploit\u00e9 du canap\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-438 size-full\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel3-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel3-800x600.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel3-800x600-300x225.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel3-800x600-768x576.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel3-800x600-780x585.jpg 780w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-439 size-full\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel4-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel4-800x600.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel4-800x600-300x225.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel4-800x600-768x576.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/04\/publicisconseil-playinternational-spoiltoact-visuel4-800x600-780x585.jpg 780w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\">Gr\u00e2ce \u00e0 une campagne choc qui surfe sur la sortie de l\u2019ultime saison de Game of Thrones, v\u00e9ritable temps fort actuel, l\u2019association saura toucher la cible principale de la campagne : les fans av\u00e9r\u00e9s des s\u00e9ries. Je vous vois venir : don&rsquo;t Panic :\u00a0 les spoilers sont des faux \ud83d\ude42<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OUdtyN2Args\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Le saviez-vous : l\u2019inactivit\u00e9 physique et la s\u00e9dentarit\u00e9 seraient le 4\u00e8me facteur de risque de d\u00e9c\u00e8s dans le monde selon l\u2019OMS. (Je vous laisse 2s pour bien comprendre l&rsquo;information qui fait peur&#8230;) Au c\u0153ur de son combat, l\u2019ONG tente de lutter contre ce ph\u00e9nom\u00e8ne en le contrant directement. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[88,90,92,87,91,89],"class_list":["post-436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-ddb","tag-inactivite-physique","tag-oms","tag-play-international","tag-sedentarite","tag-spoiler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La loi des s\u00e9ries - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/04\/24\/la-loi-des-series\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La loi des s\u00e9ries - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Le saviez-vous : l\u2019inactivit\u00e9 physique et la s\u00e9dentarit\u00e9 seraient le 4\u00e8me facteur de risque de d\u00e9c\u00e8s dans le monde selon l\u2019OMS. (Je vous laisse 2s pour bien comprendre l&rsquo;information qui fait peur&#8230;) Au c\u0153ur de son combat, l\u2019ONG tente de lutter contre ce ph\u00e9nom\u00e8ne en le contrant directement. 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