{"id":4335,"date":"2021-08-23T09:17:04","date_gmt":"2021-08-23T07:17:04","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4335"},"modified":"2021-08-23T09:17:04","modified_gmt":"2021-08-23T07:17:04","slug":"garde-la-frite-2","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/23\/garde-la-frite-2\/","title":{"rendered":"Garde la frite"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Durant les confinements successifs, les rapports humains se sont trouv\u00e9s grandement impact\u00e9s. La plupart des lieux de vies \u00e9taient ferm\u00e9s, et se tenir \u00e0 1m50 de ses connaissances les plus proches \u00e9tait devenu la r\u00e8gle d\u2019or. Une grande frustration pour la plupart d\u2019entre nous. C\u2019est pourquoi, McDonald\u2019s Canada veut insuffler un peu d\u2019humanit\u00e9 au coeur de sa nouvelle campagne \u00ab Steal My Fries \u00bb, r\u00e9alis\u00e9e par l\u2019agence Cossette.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4336 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/1-2.png\" alt=\"\" width=\"798\" height=\"448\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/1-2.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/1-2-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4337 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/2-2.png\" alt=\"\" width=\"799\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/2-2.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/2-2-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Les effets secondaires du confinement s\u2019y font lourdement sentir : qui aurait r\u00eav\u00e9 de se faire voler ses frites McDo par un ami avant \u00e7a ? Personne. Et pourtant, dans ce spot sous forme de com\u00e9die musicale, un homme se met \u00e0 chanter et \u00e0 imaginer toutes les fa\u00e7ons possibles de laisser son ami lui voler ses frites : en faisant acte de pr\u00e9sence \u00e0 un match de football, ou en recr\u00e9ant la sc\u00e8ne embl\u00e9matique du film culte des ann\u00e9es 80 Say Anything.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4338 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/3-1.png\" alt=\"\" width=\"798\" height=\"452\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/3-1.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/3-1-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p>Les d\u00e9marches les plus folles sont mises \u00e0 l\u2019essai. Et puis son ami finit enfin par capituler et lui en voler une : \u00ab C\u2019est sympa, mec \u00bb lui r\u00e9pond l\u2019homme aux mille id\u00e9es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4339 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/4.png\" alt=\"\" width=\"799\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/4.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Avec cette campagne diffus\u00e9e jusqu\u2019au 29 ao\u00fbt \u00e0 la t\u00e9l\u00e9vision, en ligne et sur les m\u00e9dias sociaux, la marque se sert habilement de ses frites l\u00e9gendaires pour en faire un produit qui ordonne \u2013 par l\u2019absurde \u2013 de renouer les liens humains trop longtemps mis de c\u00f4t\u00e9.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xk6ezYwUcXo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Durant les confinements successifs, les rapports humains se sont trouv\u00e9s grandement impact\u00e9s. La plupart des lieux de vies \u00e9taient ferm\u00e9s, et se tenir \u00e0 1m50 de ses connaissances les plus proches \u00e9tait devenu la r\u00e8gle d\u2019or. Une grande frustration pour la plupart d\u2019entre nous. C\u2019est pourquoi, McDonald\u2019s Canada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[682,1676,1678,1677],"class_list":["post-4335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-confinement","tag-mcdonalds-canada","tag-say-anything","tag-steal-my-fries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Garde la frite - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/23\/garde-la-frite-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garde la frite - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Durant les confinements successifs, les rapports humains se sont trouv\u00e9s grandement impact\u00e9s. La plupart des lieux de vies \u00e9taient ferm\u00e9s, et se tenir \u00e0 1m50 de ses connaissances les plus proches \u00e9tait devenu la r\u00e8gle d\u2019or. Une grande frustration pour la plupart d\u2019entre nous. 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