{"id":4325,"date":"2021-08-20T09:36:01","date_gmt":"2021-08-20T07:36:01","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4325"},"modified":"2021-08-20T09:36:01","modified_gmt":"2021-08-20T07:36:01","slug":"regarde-la-frite","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/20\/regarde-la-frite\/","title":{"rendered":"Regarde la frite"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! La derni\u00e8re campagne de communication de McDonald\u2019s Norv\u00e8ge est pour le moins surprenante. Oubliez les publicit\u00e9s qui font appara\u00eetre en gros plan des burgers, car ici le g\u00e9ant des fast-foods joue la carte de la s\u00e9curit\u00e9 routi\u00e8re avec une id\u00e9e des plus cr\u00e9atives.<\/p>\n<p style=\"text-align: justify;\">Dans une s\u00e9rie de visuels d\u00e9velopp\u00e9s par l\u2019agence DDB Oslo, McDonald\u2019s joue avec le marquage au sol sur la route pour comparer les lignes jaunes\u2026 avec des frites. La baseline de la publicit\u00e9 parle d\u2019elle m\u00eame \u201cGardez les yeux sur les frites\u201d, sous-entendons gardez les yeux sur la route bien \u00e9videmment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4328 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/mcdonalds-sensibilisation-route-frites-212-699x1024.jpeg\" alt=\"\" width=\"699\" height=\"1024\" \/><\/p>\n<p style=\"text-align: justify;\">Vous l\u2019avez remarqu\u00e9, l\u2019id\u00e9e fonctionne \u00e0 merveille pour la Norv\u00e8ge car les lignes de la route y sont jaunes. Le m\u00eame concept aurait donc \u00e9t\u00e9 moins convaincant en France m\u00eame si la probl\u00e9matique soulev\u00e9e par la publicit\u00e9 est universelle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4330 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/mcdonalds-sensibilisation-route-frites-video-13O.jpeg\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/mcdonalds-sensibilisation-route-frites-video-13O.jpeg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/mcdonalds-sensibilisation-route-frites-video-13O-980x546.jpeg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/mcdonalds-sensibilisation-route-frites-video-13O-480x268.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">En raison du confinement, les commandes par Drive ont en effet explos\u00e9 r\u00e9sultant plus d\u2019accidents d\u2019inattention parfois caus\u00e9s (\u00e7a arrive) par des personnes qui mangent au volant. Alors McDonald\u2019s ou pas, gardez toujours les yeux sur la\u00a0frite\u00a0route.<\/p>\n<p style=\"text-align: justify;\">\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! La derni\u00e8re campagne de communication de McDonald\u2019s Norv\u00e8ge est pour le moins surprenante. Oubliez les publicit\u00e9s qui font appara\u00eetre en gros plan des burgers, car ici le g\u00e9ant des fast-foods joue la carte de la s\u00e9curit\u00e9 routi\u00e8re avec une id\u00e9e des plus cr\u00e9atives. Dans une s\u00e9rie de visuels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1674,197,1675,1673,1494,960],"class_list":["post-4325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-ddb-oslo","tag-frites","tag-jaunes","tag-mcdonalds-norvege","tag-route","tag-securite-routiere"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regarde la frite - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/20\/regarde-la-frite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regarde la frite - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! La derni\u00e8re campagne de communication de McDonald\u2019s Norv\u00e8ge est pour le moins surprenante. Oubliez les publicit\u00e9s qui font appara\u00eetre en gros plan des burgers, car ici le g\u00e9ant des fast-foods joue la carte de la s\u00e9curit\u00e9 routi\u00e8re avec une id\u00e9e des plus cr\u00e9atives. 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