{"id":4293,"date":"2021-08-17T08:54:18","date_gmt":"2021-08-17T06:54:18","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4293"},"modified":"2021-08-17T08:54:18","modified_gmt":"2021-08-17T06:54:18","slug":"cest-pour-ta-pomme","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/17\/cest-pour-ta-pomme\/","title":{"rendered":"C&rsquo;est pour ta pomme"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Les confinements entra\u00een\u00e9s par la pand\u00e9mie ont fait plus de victimes qu\u2019on ne le pense. Face \u00e0 l\u2019augmentation des violences conjugales au Canada, l\u2019agence canadienne UNION et le refuge pour femmes Interval House ont d\u00e9cid\u00e9 d\u2019agir. Ensemble, ils ont con\u00e7u un pr\u00e9sentoir \u00e0 fruits, baptis\u00e9 Bruised Fruit, quelque peu sp\u00e9cial.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4294 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-1-1024x684.png\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-1-1024x684.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-1-980x655.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-1-480x321.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Cet \u00e9tal de pommes au c\u0153ur du rayon fruit d\u2019une \u00e9picerie a pour particularit\u00e9 de ne proposer que des pommes ab\u00eem\u00e9es, naturellement brunies comme apr\u00e8s une chute. Lorsque l\u2019on s\u2019approche de plus pr\u00e8s, on d\u00e9couvre que ces fruits accident\u00e9s comportent des \u00e9tiquettes pour partager le message de sensibilisation ainsi que le num\u00e9ro de t\u00e9l\u00e9phone d\u2019Interval House.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4296 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-3-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-3-1024x1024.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-3-980x980.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-3-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le choix du lieu et le message derri\u00e8re ce projet sont pens\u00e9s strat\u00e9giquement. Durant plusieurs mois, des familles ont d\u00fb vivre ensemble sans se quitter. Pour de nombreuses femmes, le fait d\u2019aller chercher les enfants \u00e0 l\u2019\u00e9cole ou se rendre \u00e0 l\u2019\u00e9picerie \u00e9taient des \u00e9chappatoires aux violences qu\u2019elles subissent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4295 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-2-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-2-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-2-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-2-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le fait de placer cet \u00e9tal dans ce lieu donne aux femmes, une sensation de protection et de soutien car \u201cLes pommes meurtries sont un moyen de leur fournir les informations dont elles ont besoin, en secret et en toute s\u00e9curit\u00e9\u201d, comme l\u2019explique Paula Del Cid, la responsable des services d\u2019h\u00e9bergement et de sensibilisation \u00e0 Interval House.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4297 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/08\/pommes-violences-conjugales-4-1024x1024.png\" alt=\"\" width=\"792\" height=\"792\" \/><\/p>\n<p style=\"text-align: justify;\">Loin d\u2019\u00eatre de simples fruits, les pommes ab\u00eem\u00e9es sont une repr\u00e9sentation des femmes victimes de violences gr\u00e2ce \u00e0 un message subtil pour une action marketing forte. Cette op\u00e9ration nous rappelle sensiblement le\u00a0#SignalForHelp\u00a0lanc\u00e9 sur les r\u00e9seaux sociaux en 2020, permettant aux femmes de d\u00e9noncer leurs bourreaux en vid\u00e9o live par un signe discret.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/TbLWiJCIuJg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Les confinements entra\u00een\u00e9s par la pand\u00e9mie ont fait plus de victimes qu\u2019on ne le pense. Face \u00e0 l\u2019augmentation des violences conjugales au Canada, l\u2019agence canadienne UNION et le refuge pour femmes Interval House ont d\u00e9cid\u00e9 d\u2019agir. Ensemble, ils ont con\u00e7u un pr\u00e9sentoir \u00e0 fruits, baptis\u00e9 Bruised Fruit, quelque [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[1659,569,1658,753,1660,945,1657,1662,1661],"class_list":["post-4293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-bruised-fruit","tag-canada","tag-interval-house","tag-pomme","tag-pommes-abimees","tag-sensibilisation","tag-union","tag-victime","tag-violences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C&#039;est pour ta pomme - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/08\/17\/cest-pour-ta-pomme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&#039;est pour ta pomme - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Les confinements entra\u00een\u00e9s par la pand\u00e9mie ont fait plus de victimes qu\u2019on ne le pense. Face \u00e0 l\u2019augmentation des violences conjugales au Canada, l\u2019agence canadienne UNION et le refuge pour femmes Interval House ont d\u00e9cid\u00e9 d\u2019agir. 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