{"id":4276,"date":"2021-07-29T08:13:29","date_gmt":"2021-07-29T06:13:29","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4276"},"modified":"2021-07-29T08:13:29","modified_gmt":"2021-07-29T06:13:29","slug":"quoi-tu-veux-une-medaille","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/07\/29\/quoi-tu-veux-une-medaille\/","title":{"rendered":"Quoi, tu veux une m\u00e9daille ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Alors que les Jeux Olympiques de Tokyo battent leur plein et les performances des sportifs quotidiennement relay\u00e9es dans les m\u00e9dias, Burger King a eu une petite id\u00e9e. Pour surfer sur l\u2019\u00e9v\u00e9nement plan\u00e9taire, la cha\u00eene de restauration rapide a d\u00e9tourn\u00e9 un comportement assez connu : celui de l\u2019athl\u00e8te qui mord sa m\u00e9daille.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4279 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille4-1024x536.jpg\" alt=\"\" width=\"1024\" height=\"536\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille4-1024x536.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille4-980x513.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille4-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Partant du constat, Burger King s\u2019est dit que les champions mordent leur troph\u00e9e car ils ont faim\u2026 l\u2019occasion d\u2019un petit coup marketing plut\u00f4t bien pens\u00e9 orchestr\u00e9 par l\u2019agence Buzzman. En Belgique, BK propose en effet aux consommateurs de faire une capture d\u2019\u00e9cran d\u2019un athl\u00e8te qui mord sa m\u00e9daille en live et de la poster sur les r\u00e9seaux sociaux avec le hashtag #WishItWasAWhopper pour se voir offrir un burger.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4278 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille3-1024x536.jpg\" alt=\"\" width=\"1024\" height=\"536\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille3-1024x536.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille3-980x513.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille3-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Un coup marketing 100% opportuniste de Burger King qui permet \u00e0 la marque de surfer sur les Jeux Olympiques avec une op\u00e9ration digitale tr\u00e8s facile \u00e0 mettre en place. On pr\u00e9cise bien qu\u2019il est inutile de le faire en France puisque l\u2019op\u00e9ration n\u2019est active qu\u2019en Belgique.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4277 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille-1024x536.jpg\" alt=\"\" width=\"1024\" height=\"536\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille-1024x536.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille-980x513.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Alors que les Jeux Olympiques de Tokyo battent leur plein et les performances des sportifs quotidiennement relay\u00e9es dans les m\u00e9dias, Burger King a eu une petite id\u00e9e. Pour surfer sur l\u2019\u00e9v\u00e9nement plan\u00e9taire, la cha\u00eene de restauration rapide a d\u00e9tourn\u00e9 un comportement assez connu : celui de l\u2019athl\u00e8te qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[1652,94,1174,234,1651,1483],"class_list":["post-4276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-wishitwasawhopper","tag-burger-king","tag-buzzman","tag-jeux-olympiques","tag-medaille","tag-tokyo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quoi, tu veux une m\u00e9daille ? - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/07\/29\/quoi-tu-veux-une-medaille\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quoi, tu veux une m\u00e9daille ? - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Alors que les Jeux Olympiques de Tokyo battent leur plein et les performances des sportifs quotidiennement relay\u00e9es dans les m\u00e9dias, Burger King a eu une petite id\u00e9e. Pour surfer sur l\u2019\u00e9v\u00e9nement plan\u00e9taire, la cha\u00eene de restauration rapide a d\u00e9tourn\u00e9 un comportement assez connu : celui de l\u2019athl\u00e8te qui [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2021\/07\/29\/quoi-tu-veux-une-medaille\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T06:13:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/jupdlc-burger-king-medaille3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/07\\\/29\\\/quoi-tu-veux-une-medaille\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/07\\\/29\\\/quoi-tu-veux-une-medaille\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"Quoi, tu veux une m\u00e9daille ?\",\"datePublished\":\"2021-07-29T06:13:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/07\\\/29\\\/quoi-tu-veux-une-medaille\\\/\"},\"wordCount\":203,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/07\\\/29\\\/quoi-tu-veux-une-medaille\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/jupdlc-burger-king-medaille3.jpg\",\"keywords\":[\"#WishItWasAWhopper\",\"burger king\",\"Buzzman\",\"jeux olympiques\",\"m\u00e9daille\",\"Tokyo\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/07\\\/29\\\/quoi-tu-veux-une-medaille\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2021\\\/07\\\/29\\\/quoi-tu-veux-une-medaille\\\/\",\"name\":\"Quoi, tu veux une m\u00e9daille ? 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