{"id":4218,"date":"2021-07-20T08:07:30","date_gmt":"2021-07-20T06:07:30","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4218"},"modified":"2021-07-20T08:07:30","modified_gmt":"2021-07-20T06:07:30","slug":"popopoooooo","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/07\/20\/popopoooooo\/","title":{"rendered":"Popopoooooo"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! C\u2019est bien connu, les filles naissent dans les roses, et leur corps est un temple sacr\u00e9 au sujet duquel aucun discours contraire \u00e0 toute id\u00e9e de \u00ab puret\u00e9 \u00bb ne devrait s\u2019en approcher de trop pr\u00e8s. Les injonctions auxquelles elles sont assujetties sont l\u00e9gion, parmi lesquelles celle d\u2019aller \u00e0 la scelle, ou plus cr\u00fbment, celle de faire caca.<\/p>\n<p style=\"text-align: justify;\">Toutefois, pour le produit Formulated Probiotics for Women de Garden of Life, l\u2019agence Humanaut\u00a0a lanc\u00e9 \u00ab\u00a0<em>Poopowerment\u00a0<\/em>\u00bb<em>\u00a0<\/em>\u00a0: une publicit\u00e9 \u2013 et campagne d\u2019accompagnement \u2013 sur la fa\u00e7on dont le produit susdit aide les femmes \u00e0 faire caca.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4219 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/1-5.png\" alt=\"\" width=\"795\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/1-5.png 795w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/1-5-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 795px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4221 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/3-5.png\" alt=\"\" width=\"801\" height=\"448\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/3-5.png 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/3-5-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La marque a pris au s\u00e9rieux le contr\u00f4le des probl\u00e8mes digestifs des femmes, et les aborde sans balbutier \u00ab\u00a0<em>Nous avons fait une publicit\u00e9 expliquant qu\u2019en 2021, les femmes et les publicit\u00e9s ne devraient pas avoir de probl\u00e8me \u00e0 parler de caca<\/em>\u00a0\u00bb<em>,\u00a0<\/em>explique David Littlejohn, directeur de la cr\u00e9ation de\u00a0Humanaut<em>.<\/em><\/p>\n<p style=\"text-align: justify;\">Toutefois, les id\u00e9aux restent encore bien ancr\u00e9s \u00ab\u00a0<em>Et puis, \u00e0 notre grande surprise, notre publicit\u00e9 a \u00e9t\u00e9 rejet\u00e9e par plusieurs r\u00e9seaux, nous disant qu\u2019il n\u2019est toujours pas OK pour les femmes d\u2019utiliser un mot en p de quatre lettres se terminant par oop.<\/em>\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4224 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/6.png\" alt=\"\" width=\"800\" height=\"449\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/6.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/6-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4222 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/4-4.png\" alt=\"\" width=\"801\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/4-4.png 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/4-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Pour une fois que les femmes parlaient librement de leur corps, il a fallu une fois de plus les faire taire : apr\u00e8s avoir \u00e9t\u00e9 pr\u00e9sent\u00e9e aux chaines dans une version de 30 secondes, c\u2019est une version censur\u00e9e de \u00ab\u00a0<em>Poopowerment\u00a0\u00bb<\/em>\u00a0qui a commenc\u00e9 \u00e0 \u00eatre diffus\u00e9e le 4 juillet sur Discovery et Hulu, ainsi que sur Amazon Prime, avec un renforcement sur les m\u00e9dias sociaux, le num\u00e9rique et la radio en ligne.<\/p>\n<p style=\"text-align: justify;\">La distribution de ce projet vers des magasins grand public comme Walmart et Amazon marque \u00e9galement l\u2019expansion de Garden of Life au-del\u00e0 de la distribution dans des magasins essentiellement biologiques, comme Whole Foods.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4223 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/5.png\" alt=\"\" width=\"799\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/5.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/5-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Alors que la voix off est celle d\u2019un homme, qui se r\u00e9signe \u00e0 \u00e9noncer ce mot si d\u00e9rangeant, les femmes elles, osent : Assises sur leur tr\u00f4ne, regards cam\u00e9ra, elles d\u00e9clarent : \u00ab\u00a0j\u2019aime faire caca \u00bb,\u00a0 \u00ab\u00a0faire caca est puissant \u00bb, ou encore \u00ab\u00a0je pense que tout le monde devrait savoir que les femmes font caca\u00a0\u00bb. Une fa\u00e7on de montrer que la parole est un outil puissant, parce qu\u2019elle permet (lorsqu\u2019on la laisse exister dans la bouche des personnes concern\u00e9es) de se lib\u00e9rer des dictats pass\u00e9istes.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/THio4QpE2Ow\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! C\u2019est bien connu, les filles naissent dans les roses, et leur corps est un temple sacr\u00e9 au sujet duquel aucun discours contraire \u00e0 toute id\u00e9e de \u00ab puret\u00e9 \u00bb ne devrait s\u2019en approcher de trop pr\u00e8s. Les injonctions auxquelles elles sont assujetties sont l\u00e9gion, parmi lesquelles celle d\u2019aller [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1618,206,1619,1616,1617,431],"class_list":["post-4218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-caca","tag-femmes","tag-garden-of-life","tag-humanaut","tag-poopowerment","tag-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popopoooooo - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/07\/20\/popopoooooo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popopoooooo - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! C\u2019est bien connu, les filles naissent dans les roses, et leur corps est un temple sacr\u00e9 au sujet duquel aucun discours contraire \u00e0 toute id\u00e9e de \u00ab puret\u00e9 \u00bb ne devrait s\u2019en approcher de trop pr\u00e8s. 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