{"id":4144,"date":"2021-07-07T07:22:55","date_gmt":"2021-07-07T05:22:55","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4144"},"modified":"2021-07-07T07:22:55","modified_gmt":"2021-07-07T05:22:55","slug":"la-vie-est-belle-en-pixels","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/07\/07\/la-vie-est-belle-en-pixels\/","title":{"rendered":"La vie est belle en pixels"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! L\u2019enseigne au c\u00e9l\u00e8bre M jaune lance sa nouvelle campagne. Baptis\u00e9e McDonald\u2019s Pixels, et sign\u00e9e TBWA\\Paris, elle est d\u00e9sormais visible dans toute la France et annonce la prochaine r\u00e9ouverture des restaurants de la marque. McDonald\u2019s et TBWA\\Paris ont mis\u00e9 sur l\u2019iconicit\u00e9 des produits : en brouillant leur lisibilit\u00e9, ils en d\u00e9voilent l\u2019essence.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4148 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/4.png\" alt=\"\" width=\"398\" height=\"588\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/4.png 398w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/4-203x300.png 203w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/p>\n<p style=\"text-align: justify;\">Dans la filiation des\u00a0pr\u00e9c\u00e9dentes campagnes\u00a0de l\u2019enseigne, ce nouveau b\u00e9b\u00e9 ne d\u00e9roge pas \u00e0 la r\u00e8gle : pas de logo, pas de signature de marque, juste des pixels, partout.\u00a0McDonald\u2019s\u00a0mise sur l\u2019ancrage de ses produits et de sa marque dans la pop culture, devenus des ic\u00f4nes, pour proposer des prints\u00a0minimalistes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4147 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/3-1.png\" alt=\"\" width=\"401\" height=\"566\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/3-1.png 401w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/3-1-213x300.png 213w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<p style=\"text-align: justify;\">Derri\u00e8re des d\u00e9grad\u00e9s de tons pixelis\u00e9s, chaque produits se laissent ais\u00e9ment deviner. Un message accompagne chaque print \u00ab\u00a0Devinez qui arrive en ville\u00a0\u00bb. Il semble que la devinette n\u2019aura pas dur\u00e9 longtemps, et c\u2019est l\u00e0 tout le g\u00e9nie de l\u2019enseigne. R\u00e9ussir \u00e0 d\u00e9voiler un produit, qui n\u2019a besoin de rien d\u2019autre pour qu\u2019on le reconnaisse, que de se mettre \u00e0 nu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4146 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/2-1.png\" alt=\"\" width=\"399\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/2-1.png 399w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/07\/2-1-209x300.png 209w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! L\u2019enseigne au c\u00e9l\u00e8bre M jaune lance sa nouvelle campagne. Baptis\u00e9e McDonald\u2019s Pixels, et sign\u00e9e TBWA\\Paris, elle est d\u00e9sormais visible dans toute la France et annonce la prochaine r\u00e9ouverture des restaurants de la marque. McDonald\u2019s et TBWA\\Paris ont mis\u00e9 sur l\u2019iconicit\u00e9 des produits : en brouillant leur lisibilit\u00e9, ils [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1570,1568,1569,895,1193],"class_list":["post-4144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-devinez-qui-arrive-en-ville","tag-mcdonalds-pixels","tag-prints-minimalistes","tag-restaurant","tag-tbwaparis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La vie est belle en pixels - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/07\/07\/la-vie-est-belle-en-pixels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La vie est belle en pixels - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! L\u2019enseigne au c\u00e9l\u00e8bre M jaune lance sa nouvelle campagne. Baptis\u00e9e McDonald\u2019s Pixels, et sign\u00e9e TBWAParis, elle est d\u00e9sormais visible dans toute la France et annonce la prochaine r\u00e9ouverture des restaurants de la marque. 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