{"id":4108,"date":"2021-06-30T08:45:06","date_gmt":"2021-06-30T06:45:06","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4108"},"modified":"2021-06-30T08:45:06","modified_gmt":"2021-06-30T06:45:06","slug":"cest-geant","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/30\/cest-geant\/","title":{"rendered":"C&rsquo;est g\u00e9ant !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Les magasins U font de nombreux efforts afin de travailler main dans la main avec les petites entreprises, la marque a d\u00e9cid\u00e9 de r\u00e9affirmer haut et fort \u00e0 quel point les femmes et les hommes U sont pr\u00eats \u00e0 tout, pour faire grandir les TPE \/ PME locales. Les magasins U font donc appel \u00e0 l\u2019agence TBWA\\Paris afin d\u2019imaginer une campagne digne d\u2019un conte de f\u00e9e intitul\u00e9e \u201cLe G\u00e9ant\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4111 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-12-1024x445.png\" alt=\"\" width=\"1024\" height=\"445\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-12-1024x445.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-12-980x426.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-12-480x209.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">On nous d\u00e9voile ainsi le quotidien de ce qui semble \u00eatre un v\u00e9ritable g\u00e9ant. Jour apr\u00e8s jour, les enfants du village, fascin\u00e9s, tentent de percer le secret de sa taille. Il se r\u00e9v\u00e8le finalement \u00eatre la soupe de la M\u00e8re George, une TPE du coin qui distribue ses produits chez U.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4112 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-12-1024x450.png\" alt=\"\" width=\"1024\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-12-1024x450.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-12-980x431.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-12-480x211.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Mais ce n\u2019est pas le seul secret du g\u00e9ant de cette fable.\u00a0 Avec cette publicit\u00e9, les magasins U t\u00e9moignent de\u00a0\u201cla volont\u00e9 de construire des relations singuli\u00e8res avec les PME et les TPE qui fa\u00e7onnent nos r\u00e9gions\u201d\u00a0explique l\u2019enseigne dans un communiqu\u00e9 de presse.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4113 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-12-1024x449.png\" alt=\"\" width=\"1024\" height=\"449\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-12-1024x449.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-12-980x430.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-12-480x211.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une pratique du commerce privil\u00e9giant les circuits courts et un v\u00e9ritable lien entre l\u2019enseigne et ses partenaires (77% de ses fournisseurs fran\u00e7ais sont des TPE et PME). Et qui r\u00e9sonne notamment avec l\u2019\u00e9poque et le comportement des consommateurs en pleine mutation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4114 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-11-1024x451.png\" alt=\"\" width=\"1024\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-11-1024x451.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-11-980x431.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-11-480x211.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La campagne et son dispositif m\u00e9dia sont disponibles depuis le 26 juin dans la presse et depuis le 27 avec un film TV de 30 secondes. Il s\u2019accompagne d\u2019un lancement \u00e9v\u00e9nementiel en digital, autour d\u2019un format film de 70 secondes, lui-m\u00eame accompagn\u00e9 d\u2019une activation sur les r\u00e9seaux sociaux pour promouvoir celles et ceux qui constituent la majorit\u00e9 de l\u2019offre en magasin.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VqcT9br55e0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Les magasins U font de nombreux efforts afin de travailler main dans la main avec les petites entreprises, la marque a d\u00e9cid\u00e9 de r\u00e9affirmer haut et fort \u00e0 quel point les femmes et les hommes U sont pr\u00eats \u00e0 tout, pour faire grandir les TPE \/ PME locales. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1550,1549,1551,1193],"class_list":["post-4108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-le-geant","tag-magasins-u","tag-mere-george","tag-tbwaparis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C&#039;est g\u00e9ant ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/30\/cest-geant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&#039;est g\u00e9ant ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Les magasins U font de nombreux efforts afin de travailler main dans la main avec les petites entreprises, la marque a d\u00e9cid\u00e9 de r\u00e9affirmer haut et fort \u00e0 quel point les femmes et les hommes U sont pr\u00eats \u00e0 tout, pour faire grandir les TPE \/ PME locales. 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