{"id":4067,"date":"2021-06-22T06:31:21","date_gmt":"2021-06-22T04:31:21","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=4067"},"modified":"2021-06-22T06:33:35","modified_gmt":"2021-06-22T04:33:35","slug":"chauffe-marcel","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/22\/chauffe-marcel\/","title":{"rendered":"Chauffe marcel !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Ces derni\u00e8res ann\u00e9es, Back Market nous a habitu\u00e9s \u00e0 des campagnes loufoques cassant bien souvent les codes de son secteur. Sa derni\u00e8re publicit\u00e9 de 30 secondes mettant en avant la garantie de ses appareils reconditionn\u00e9s ne d\u00e9roge donc pas \u00e0 la r\u00e8gle, \u00e9motions garanties. ET encore une fois, on invite qui dans une publicit\u00e9 pour cr\u00e9er un d\u00e9corum ? El Storytelling !!!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4069 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-10-1024x577.png\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-10-1024x577.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-10-980x552.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-10-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4070 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-10-1024x580.png\" alt=\"\" width=\"1024\" height=\"580\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-10-1024x580.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-10-980x555.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-10-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Imagin\u00e9e par l\u2019agence\u00a0Marcel, ce spot commence simplement avec un jeune homme sur son portable, dans sa chambre, et une voix classique\u00a0\u201cde publicit\u00e9\u201d\u00a0annon\u00e7ant :\u00a0\u201cChez Back Market, les appareils tech sont reconditionn\u00e9s par des experts et garantis jusqu\u2019\u00e0 24 mois\u201d.\u00a0Mais la marque se rend tr\u00e8s vite compte que ces images\u00a0\u00ab\u00a0n\u2019int\u00e9ressent personne\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4071 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-10-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-10-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-10-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4072 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-9-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-9-1024x574.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-9-980x549.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-9-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Changement total de d\u00e9cor. Nous sommes dans une ruelle sombre new yorkaise, un homme tient son ami \u00e0 bout de bras, \u00e0 terre, il rend son dernier souffle. Dans un ultime effort, il livre avec \u00e9motion un message poignant :\u00a0\u201cChez Back Market, les appareils tech sont reconditionn\u00e9s par des experts et garantis jusqu\u2019\u00e0 24\u2026\u201d\u00a0Un moyen habile de jongler sur la banalit\u00e9 de certaines publicit\u00e9s du secteur. Comme quoi, la forme prime parfois sur le fond.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sJtVkuLV1YA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Ces derni\u00e8res ann\u00e9es, Back Market nous a habitu\u00e9s \u00e0 des campagnes loufoques cassant bien souvent les codes de son secteur. Sa derni\u00e8re publicit\u00e9 de 30 secondes mettant en avant la garantie de ses appareils reconditionn\u00e9s ne d\u00e9roge donc pas \u00e0 la r\u00e8gle, \u00e9motions garanties. ET encore une fois, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[1531,219,1532,1533,1530,431,387],"class_list":["post-4067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-30-secondes","tag-agence-marcel","tag-appareils-reconditionnes","tag-appareils-tech","tag-back-market","tag-publicite","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chauffe marcel ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/22\/chauffe-marcel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chauffe marcel ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Ces derni\u00e8res ann\u00e9es, Back Market nous a habitu\u00e9s \u00e0 des campagnes loufoques cassant bien souvent les codes de son secteur. Sa derni\u00e8re publicit\u00e9 de 30 secondes mettant en avant la garantie de ses appareils reconditionn\u00e9s ne d\u00e9roge donc pas \u00e0 la r\u00e8gle, \u00e9motions garanties. 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