{"id":3971,"date":"2021-06-09T07:55:06","date_gmt":"2021-06-09T05:55:06","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3971"},"modified":"2021-06-09T07:55:06","modified_gmt":"2021-06-09T05:55:06","slug":"bob-le-sauveteur","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/09\/bob-le-sauveteur\/","title":{"rendered":"Bob le sauveteur"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! C\u2019est une sensibilisation pour le moins \u00e9tonnante que nous d\u00e9voile l\u2019institut VIAS en Belgique. Appel\u00e9 il y a peu IBSR (Institut Belge pour la S\u00e9curit\u00e9 Routi\u00e8re), cet institut a \u00e9t\u00e9 fond\u00e9 en 1986 par le gouvernement belge et est un peu notre \u00e9quivalent de la S\u00e9curit\u00e9 Routi\u00e8re en France. C\u2019est notamment cet organisme qui a cr\u00e9\u00e9 Bob, l\u2019\u00e9quivalent de notre Sam qui responsabilise les conducteurs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3975 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-4.png\" alt=\"\" width=\"675\" height=\"386\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-4.png 675w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-4-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 675px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3976 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-4.png\" alt=\"\" width=\"680\" height=\"383\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-4.png 680w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c0 l\u2019approche de l\u2019\u00e9t\u00e9 et de l\u2019Euro 2021, l\u2019institut VIAS et l\u2019agence belge 20Something ont d\u00e9voil\u00e9 une campagne originale et pour le moins surprenante. L\u2019id\u00e9e ? Associer des images d\u2019accidents de la route avec des commentaires de football. Un m\u00e9lange inattendu et os\u00e9 qui fonctionne \u00e9trangement assez bien.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3977 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-4.png\" alt=\"\" width=\"681\" height=\"383\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-4.png 681w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 681px, 100vw\" \/><\/p>\n<p>Cette sensibilisation cr\u00e9ative et insolite tire son origine d\u2019un constat fait par les pouvoirs publics. Dans l\u2019heure qui suit un match des Diables Rouges (l\u2019\u00e9quipe nationale belge), le nombre d\u2019accidents double.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3978 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-4.png\" alt=\"\" width=\"681\" height=\"381\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-4.png 681w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-4-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 681px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Un lien de cause \u00e0 effet aggrav\u00e9 par la consommation d\u2019alcool qui incite \u00e9videmment les autorit\u00e9s \u00e0 encourager les supporteurs \u00e0 faire appel \u00e0 leur Bob (ou \u00e0 leur Sam) pour rentrer en toute s\u00e9curit\u00e9.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8VboVNpKxIs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! C\u2019est une sensibilisation pour le moins \u00e9tonnante que nous d\u00e9voile l\u2019institut VIAS en Belgique. Appel\u00e9 il y a peu IBSR (Institut Belge pour la S\u00e9curit\u00e9 Routi\u00e8re), cet institut a \u00e9t\u00e9 fond\u00e9 en 1986 par le gouvernement belge et est un peu notre \u00e9quivalent de la S\u00e9curit\u00e9 Routi\u00e8re en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1491,1493,1188,934,1492,1113,1490,516,1494,328],"class_list":["post-3971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-20something","tag-accident","tag-alcool","tag-bob","tag-diables-rouges","tag-football","tag-ibsr","tag-prevention","tag-route","tag-supporter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bob le sauveteur - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/09\/bob-le-sauveteur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bob le sauveteur - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! C\u2019est une sensibilisation pour le moins \u00e9tonnante que nous d\u00e9voile l\u2019institut VIAS en Belgique. 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