{"id":3967,"date":"2021-06-08T06:48:20","date_gmt":"2021-06-08T04:48:20","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3967"},"modified":"2021-06-08T06:48:20","modified_gmt":"2021-06-08T04:48:20","slug":"le-castor-cest-le-plus-fort","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/08\/le-castor-cest-le-plus-fort\/","title":{"rendered":"Le castor c&rsquo;est le plus fort"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Dans sa derni\u00e8re campagne, Castorama\u00a0revient \u00e0 ses origines en faisant rena\u00eetre l\u2019animal totem de la marque, le castor.\u00a0La publicit\u00e9 d\u2019une minute trente nous fait suivre un p\u00e8re de famille qui emm\u00e9nage dans une vieille maison avec ses deux enfants.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3960 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-3.png\" alt=\"\" width=\"799\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-3.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-3-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3961 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-3.png\" alt=\"\" width=\"799\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-3.png 799w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-3-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 799px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Il s\u2019engage alors dans une s\u00e9rie de travaux afin de la r\u00e9nover tout seul. Au fur et \u00e0 mesure que ses \u0153uvres avancent, quelque chose change en lui. En effet, le p\u00e8re se transforme en castor. Il voit ses dents s\u2019agrandir, une queue appara\u00eetre et des poils pousser sur tout son corps. L\u2019instinct du castor (et ses nombreux passages chez Castorama) lui permettent alors de transformer la maison abandonn\u00e9e en une demeure toute neuve.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3962 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-3.png\" alt=\"\" width=\"797\" height=\"447\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-3.png 797w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-3-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3963 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-3.png\" alt=\"\" width=\"798\" height=\"449\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-3.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-3-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Mais pourquoi le castor ? L\u2019enseigne fran\u00e7aise de grandes surfaces d\u00e9di\u00e9es au bricolage et \u00e0 l\u2019am\u00e9nagement de la maison fond\u00e9e en 1969 par\u00a0Christian Dubois\u00a0s\u2019appelait dans un premier temps\u00a0Central Castor. Le nom\u00a0<em>\u00ab\u00a0castor\u00a0\u00bb<\/em> faisant r\u00e9f\u00e9rence au surnom donn\u00e9 \u00e0 ceux qui construisent eux-m\u00eames leur maison. N\u00e9anmoins, un an apr\u00e8s sa cr\u00e9ation, l\u2019enseigne s\u2019est rendu compte qu\u2019un de ses concurrents poss\u00e9dait le m\u00eame nom.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3964 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/5-2.png\" alt=\"\" width=\"800\" height=\"452\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/5-2.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/5-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">C\u2019est pourquoi Central Castor a chang\u00e9 pour Castorama, ajoutant donc le suffixe -rama au castor, lui-m\u00eame d\u00e9riv\u00e9 du grec\u00a0<em>\u201chor\u0101ma\u201d<\/em>\u00a0qui veut dire vision.\u00a0Si depuis le castor avait plus ou moins disparu de la communication de l\u2019enseigne, le rongeur le plus bricoleur du monde fait donc son grand retour dans cette campagne\u00a0<em>\u201cChanger nous fait avancer\u201d<\/em>\u00a0imagin\u00e9e par\u00a0Publicis Conseil.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/GenPE1YlXIg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Dans sa derni\u00e8re campagne, Castorama\u00a0revient \u00e0 ses origines en faisant rena\u00eetre l\u2019animal totem de la marque, le castor.\u00a0La publicit\u00e9 d\u2019une minute trente nous fait suivre un p\u00e8re de famille qui emm\u00e9nage dans une vieille maison avec ses deux enfants. Il s\u2019engage alors dans une s\u00e9rie de travaux afin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[1488,1484,1485,842,1486,1487,1489],"class_list":["post-3967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-bricolage","tag-castor","tag-castorama","tag-publicis-conseil","tag-renovation","tag-tout-seul","tag-travaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le castor c&#039;est le plus fort - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/08\/le-castor-cest-le-plus-fort\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le castor c&#039;est le plus fort - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Dans sa derni\u00e8re campagne, Castorama\u00a0revient \u00e0 ses origines en faisant rena\u00eetre l\u2019animal totem de la marque, le castor.\u00a0La publicit\u00e9 d\u2019une minute trente nous fait suivre un p\u00e8re de famille qui emm\u00e9nage dans une vieille maison avec ses deux enfants. 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