{"id":3944,"date":"2021-06-07T06:49:20","date_gmt":"2021-06-07T04:49:20","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3944"},"modified":"2021-06-07T06:49:20","modified_gmt":"2021-06-07T04:49:20","slug":"bonne-journey","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/07\/bonne-journey\/","title":{"rendered":"Bonne Journey"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! \u00c0 l\u2019occasion de la Journ\u00e9e internationale du sport au service du d\u00e9veloppement et de la paix qui se d\u00e9roulait le 6 avril dernier, le Haut Commissariat des Nations unies pour les r\u00e9fugi\u00e9s (UNHCR) a d\u00e9voil\u00e9 un film dramatique, t\u00e9moin du long voyage d\u2019une femme r\u00e9fugi\u00e9e fuyant son pays. Un message d\u2019espoir port\u00e9 par une publicit\u00e9 \u00e9mouvante. Et quand je vous parle de storytelling, l\u00e0, nous sommes en plein dedans : pas un seul mot utilis\u00e9, juste son imagination et son pouvoir d&rsquo;analyse \u00e0 tester.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3948 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-2.png\" alt=\"\" width=\"802\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-2.png 802w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-2-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 802px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3949 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-2.png\" alt=\"\" width=\"801\" height=\"452\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-2.png 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Intitul\u00e9e\u00a0<em>\u201cThe Journey\u201d<\/em>, la campagne a \u00e9t\u00e9 imagin\u00e9e par\u00a0Don\u2019t Panic\u00a0et r\u00e9alis\u00e9e par\u00a0Pantera\u00a0via\u00a0Anonymous Content. Elle se concentre exclusivement sur les jambes d\u2019une femme, courant dans un premier temps pour vivre, \u00e9chapper aux conflits, aux pers\u00e9cutions, ou encore traverser mers et oc\u00e9ans. C\u2019est ainsi que l\u2019agence illustre avec brio le p\u00e9riple \u00f4 combien difficile d\u2019un r\u00e9fugi\u00e9 vers la libert\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3950 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-2.png\" alt=\"\" width=\"798\" height=\"453\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-2.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-2-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3951 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-2.png\" alt=\"\" width=\"801\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-2.png 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-2-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Mais ce voyage ne s\u2019arr\u00eate pas l\u00e0, une fois en s\u00e9curit\u00e9, la femme r\u00e9fugi\u00e9e, dans un premier temps \u00e0 la rue, cesse de fuir et commence \u00e0 courir dans un tout autre but, vers une m\u00e9daille.\u00a0En effet, pour sa campagne, le UNHCR a travaill\u00e9 en \u00e9troite collaboration avec le\u00a0Comit\u00e9 international olympique\u00a0et le\u00a0Comit\u00e9 international paralympique.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3952 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/5-1.png\" alt=\"\" width=\"797\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/5-1.png 797w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/5-1-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 797px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3953 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/6-1.png\" alt=\"\" width=\"798\" height=\"451\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/6-1.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/6-1-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ces deux organismes soutiennent ainsi les plus de 60 athl\u00e8tes r\u00e9fugi\u00e9s qui s\u2019entra\u00eenent chaque jour afin d\u2019avoir l\u2019honneur de participer aux Jeux olympiques et paralympiques de Tokyo en 2021. Un nouvel objectif qui t\u00e9moigne de l\u2019impact que peut avoir le sport sur une vie, comme le rappelle le UNHCR dans un communiqu\u00e9 :\u00a0<em>\u201cLe sport est plus qu\u2019une simple activit\u00e9 de loisir, il a le pouvoir d\u2019apporter de l\u2019espoir, de gu\u00e9rir, et d\u2019aider les r\u00e9fugi\u00e9s \u00e0 reconqu\u00e9rir leur avenir\u201d<\/em>.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/533729157\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! \u00c0 l\u2019occasion de la Journ\u00e9e internationale du sport au service du d\u00e9veloppement et de la paix qui se d\u00e9roulait le 6 avril dernier, le Haut Commissariat des Nations unies pour les r\u00e9fugi\u00e9s (UNHCR) a d\u00e9voil\u00e9 un film dramatique, t\u00e9moin du long voyage d\u2019une femme r\u00e9fugi\u00e9e fuyant son pays. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[236,1480,1478,1482,951,1479,1481,1476,301,387,1477,1483,1475],"class_list":["post-3944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-athletes","tag-conflits","tag-dont-panic","tag-jeux-olympiques-et-paralympiques","tag-liberte","tag-pantera","tag-persecutions","tag-refugiee","tag-sport","tag-storytelling","tag-the-journey","tag-tokyo","tag-unhcr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonne Journey - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/07\/bonne-journey\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonne Journey - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! \u00c0 l\u2019occasion de la Journ\u00e9e internationale du sport au service du d\u00e9veloppement et de la paix qui se d\u00e9roulait le 6 avril dernier, le Haut Commissariat des Nations unies pour les r\u00e9fugi\u00e9s (UNHCR) a d\u00e9voil\u00e9 un film dramatique, t\u00e9moin du long voyage d\u2019une femme r\u00e9fugi\u00e9e fuyant son pays. 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