{"id":3907,"date":"2021-06-03T06:27:57","date_gmt":"2021-06-03T04:27:57","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3907"},"modified":"2021-06-03T06:27:57","modified_gmt":"2021-06-03T04:27:57","slug":"horace-o-desespoir","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/03\/horace-o-desespoir\/","title":{"rendered":"Horace&#8230;\u00f4 d\u00e9sespoir"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Alors que le march\u00e9 des produits de beaut\u00e9 et d\u2019hygi\u00e8ne suit la voie d\u2019une communication pleine de mannequins et de greenwashing, certaines marques ont compris qu\u2019elle devait innover. C\u2019est le cas de la DNVB fran\u00e7aise Horace, une marque de cosm\u00e9tiques r\u00e9serv\u00e9e exclusivement aux hommes (ce qui est d\u00e9j\u00e0 diff\u00e9renciant dans le secteur).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3909 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-1.png\" alt=\"\" width=\"800\" height=\"452\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-1.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/1-1-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3910 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-1.png\" alt=\"\" width=\"801\" height=\"449\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-1.png 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/2-1-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Apr\u00e8s son lancement sur Internet en 2016, elle a tr\u00e8s vite compris qu\u2019elle ne pourrait pas se contenter d\u2019une communication classique. Ainsi, ses campagnes sont centr\u00e9es sur des vid\u00e9os sinc\u00e8res, repr\u00e9sentant simplement des hommes de tous les jours, avec leurs qualit\u00e9s et leurs d\u00e9fauts, sans clich\u00e9s. Si l\u2019on peut d\u00e9j\u00e0 remarquer cette particularit\u00e9 sur le\u00a0site internet\u00a0de Horace, c\u2019est d\u2019autant plus le cas dans sa derni\u00e8re campagne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3911 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-1.png\" alt=\"\" width=\"801\" height=\"448\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-1.png 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/3-1-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3912 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-1.png\" alt=\"\" width=\"801\" height=\"449\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-1.png 801w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/4-1-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 801px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">BETC \u00c9toile Rouge\u00a0et le r\u00e9alisateur\u00a0Ugo Mangin\u00a0y mettent en sc\u00e8ne dans 3 spots\u00a0Frank,\u00a0Thomas\u00a0et\u00a0Axel, face cam\u00e9ra. Ces trois hommes aux profils vari\u00e9s racontent ainsi, depuis leur appartement, leur rituel soin avec Horace. Un choix de sc\u00e9nario brut et un casting inclusif qui nous permet de d\u00e9couvrir sans fioriture les personnalit\u00e9s sympathiques et accessibles de ces 3 hommes, comme des instantan\u00e9s donnant l\u2019impression de parler \u00e0 un ami.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3913 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/5.png\" alt=\"\" width=\"798\" height=\"454\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/5.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/5-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3914 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/6.png\" alt=\"\" width=\"800\" height=\"453\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/6.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/06\/6-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c9labor\u00e9 par\u00a0HAVAS EDGE, le lancement de la campagne m\u00e9dia ayant pour cible les hommes de 25 \u00e0 49 ans se fera en TV avec une premi\u00e8re vague du 29 mai au 26 juin puis une seconde d\u00e9but septembre.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_N-9jcJUZT0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jt9YDI_7EDA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xw6jsu3DS88\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Alors que le march\u00e9 des produits de beaut\u00e9 et d\u2019hygi\u00e8ne suit la voie d\u2019une communication pleine de mannequins et de greenwashing, certaines marques ont compris qu\u2019elle devait innover. C\u2019est le cas de la DNVB fran\u00e7aise Horace, une marque de cosm\u00e9tiques r\u00e9serv\u00e9e exclusivement aux hommes (ce qui est d\u00e9j\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[1460,1341,1458,1262,1461,1456,1455,1463,1462,1457,1459],"class_list":["post-3907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-axel","tag-beaute","tag-betc-etoile-rouge","tag-cliches","tag-havas-edge","tag-homme","tag-horace","tag-produits-de-beaute","tag-soin-de-soi","tag-soins","tag-ugo-mangin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Horace...\u00f4 d\u00e9sespoir - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/06\/03\/horace-o-desespoir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Horace...\u00f4 d\u00e9sespoir - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Alors que le march\u00e9 des produits de beaut\u00e9 et d\u2019hygi\u00e8ne suit la voie d\u2019une communication pleine de mannequins et de greenwashing, certaines marques ont compris qu\u2019elle devait innover. 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