{"id":3874,"date":"2021-05-31T07:07:18","date_gmt":"2021-05-31T05:07:18","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3874"},"modified":"2021-05-31T07:07:18","modified_gmt":"2021-05-31T05:07:18","slug":"track-attack","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/05\/31\/track-attack\/","title":{"rendered":"Track Attack"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Nos donn\u00e9es valent de l\u2019or (m\u00eame Elise Lucet le dit alors&#8230;). \u00c7a, les grandes entreprises technologiques l\u2019ont bien compris et en profitent depuis de nombreuses ann\u00e9es pour nous proposer des publicit\u00e9s de plus en cibl\u00e9es et parfois envahissantes.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3876 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/1-8.png\" alt=\"\" width=\"680\" height=\"383\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/1-8.png 680w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/1-8-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une strat\u00e9gie intrusive que d\u00e9fend Facebook mais pas Apple, qui entend \u201cd\u00e9fendre notre vie priv\u00e9e\u201d. La marque \u00e0 la pomme sent surtout le vent tourner et cherche \u00e0 se positionner du bon c\u00f4t\u00e9 de l\u2019Histoire.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3880 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/5-4.png\" alt=\"\" width=\"681\" height=\"383\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/5-4.png 681w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/5-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 681px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">C\u2019est tout l\u2019objet de sa derni\u00e8re publicit\u00e9, plut\u00f4t r\u00e9ussie il faut l\u2019avouer, qui met en sc\u00e8ne le tracking publicitaire dans la vraie vie. On y d\u00e9couvre un client lambda qui se rend au caf\u00e9, puis prend un taxi avant de se rendre \u00e0 la banque et ainsi de suite\u2026 le tout suivi par les commer\u00e7ants qu\u2019il vient de rencontrer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3877 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/2-7.png\" alt=\"\" width=\"682\" height=\"383\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/2-7.png 682w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/2-7-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 682px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ces derniers suivent son quotidien au d\u00e9triment de la confidentialit\u00e9 des donn\u00e9es, qu\u2019ils souhaitent bien utiliser pour mieux conna\u00eetre leur client.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3878 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/3-8.png\" alt=\"\" width=\"680\" height=\"382\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/3-8.png 680w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/3-8-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 680px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">L\u2019id\u00e9e est bonne et tr\u00e8s parlante en plus d\u2019\u00eatre assez amusante et plut\u00f4t juste par la m\u00e9taphore qu\u2019elle applique. Une pub int\u00e9ressante d\u2019Apple qui intervient en m\u00eame temps que les derni\u00e8res mises \u00e0 jour d\u2019iOS qui introduisent la notion d\u2019App Tracking Transparency : la notification qui demande l\u2019autorisation de tra\u00e7age dans les applications et qui donne des sueurs froides \u00e0 Mark Zuckerberg.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8w4qPUSG17Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Nos donn\u00e9es valent de l\u2019or (m\u00eame Elise Lucet le dit alors&#8230;). \u00c7a, les grandes entreprises technologiques l\u2019ont bien compris et en profitent depuis de nombreuses ann\u00e9es pour nous proposer des publicit\u00e9s de plus en cibl\u00e9es et parfois envahissantes. Une strat\u00e9gie intrusive que d\u00e9fend Facebook mais pas Apple, qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[145,1443,1438,1437,1439,1440,1441,1442,1444,200],"class_list":["post-3874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-application","tag-confidentialite","tag-data","tag-donnees","tag-publicites","tag-publicites-ciblees","tag-tracking","tag-tracking-publicitaire","tag-tracking-transparency","tag-vie-privee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Track Attack - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/05\/31\/track-attack\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Track Attack - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Nos donn\u00e9es valent de l\u2019or (m\u00eame Elise Lucet le dit alors&#8230;). \u00c7a, les grandes entreprises technologiques l\u2019ont bien compris et en profitent depuis de nombreuses ann\u00e9es pour nous proposer des publicit\u00e9s de plus en cibl\u00e9es et parfois envahissantes. 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