{"id":3809,"date":"2021-05-21T06:12:39","date_gmt":"2021-05-21T04:12:39","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3809"},"modified":"2021-05-21T06:12:39","modified_gmt":"2021-05-21T04:12:39","slug":"cest-tout-linverse","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/05\/21\/cest-tout-linverse\/","title":{"rendered":"C&rsquo;est tout l&rsquo;inverse"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Voil\u00e0 une id\u00e9e qui ne va pas changer la face du monde mais qui reste cr\u00e9ative et plut\u00f4t maligne d\u2019un point de vue marketing. Aux \u00c9tats-Unis, la marque de bi\u00e8re Budweiser a surf\u00e9 sur la tendance du selfie (qui dure d\u00e9j\u00e0 depuis quelques ann\u00e9es) pour jouer avec l\u2019\u00e9tiquette de ses bouteilles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3815 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-4.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-4.jpg 900w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3816 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-5.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-5.jpg 900w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-5-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">L\u2019id\u00e9e est assez simple \u00e0 comprendre. Lorsque les clients se prennent en photo avec la bouteille, le nom de la marque appara\u00eet naturellement \u00e0 l\u2019envers effet miroir oblige. Un potentiel de visibilit\u00e9 l\u00e9g\u00e8rement g\u00e2ch\u00e9e par un constat technique que la marque a d\u00e9tourn\u00e9 en force\u2026 en imprimant l\u2019\u00e9tiquette \u00e0 l\u2019envers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3811 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-\u00a7.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-\u00a7.jpg 900w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-\u00a7-300x200.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-\u00a7-768x512.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-\u00a7-480x320.jpg 480w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3813 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-2.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-2.jpg 900w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/budweiser-bouteilles-selfies-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">R\u00e9sultat : Budweiser a sorti une \u00e9dition limit\u00e9e destin\u00e9e aux \u201csoir\u00e9es influenceurs\u201d. De quoi encourager ces derniers \u00e0 se prendre en selfie avec la bouteille pour tester l\u2019id\u00e9e et la partager \u00e0 leurs communaut\u00e9s. C\u2019est simple, mais il fallait y penser !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4c0A1dNpR1A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Voil\u00e0 une id\u00e9e qui ne va pas changer la face du monde mais qui reste cr\u00e9ative et plut\u00f4t maligne d\u2019un point de vue marketing. Aux \u00c9tats-Unis, la marque de bi\u00e8re Budweiser a surf\u00e9 sur la tendance du selfie (qui dure d\u00e9j\u00e0 depuis quelques ann\u00e9es) pour jouer avec l\u2019\u00e9tiquette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[1413,710,1412,1414],"class_list":["post-3809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-bouteille","tag-budweiser","tag-etiquette","tag-selfie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C&#039;est tout l&#039;inverse - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/05\/21\/cest-tout-linverse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&#039;est tout l&#039;inverse - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Voil\u00e0 une id\u00e9e qui ne va pas changer la face du monde mais qui reste cr\u00e9ative et plut\u00f4t maligne d\u2019un point de vue marketing. 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