{"id":3762,"date":"2021-05-14T06:48:47","date_gmt":"2021-05-14T04:48:47","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3762"},"modified":"2021-05-14T06:48:47","modified_gmt":"2021-05-14T04:48:47","slug":"you-talking-to-ski","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/05\/14\/you-talking-to-ski\/","title":{"rendered":"You Talking To ski ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! R\u00e9unir la star du tennis Roger Federer et l\u2019acteur Robert De Niro dans une m\u00eame pub, c\u2019est l\u2019exploit r\u00e9alis\u00e9 par Suisse Tourisme dans son dernier spot de promotion. Mais ne vous y trompez pas, la vraie star de ce film humoristique, c\u2019est bien le pays helv\u00e9tique.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3770 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/vignette-1024x645.png\" alt=\"\" width=\"1024\" height=\"645\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/vignette-1024x645.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/vignette-980x617.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/vignette-480x302.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Alors que le Covid faiblit et que les territoires commencent \u00e0 s\u2019ouvrir au tourisme, la Suisse a d\u00e9cid\u00e9 d\u2019employer les grands moyens et de casser les codes afin d\u2019attirer les touristes internationaux. Pour ce faire, quoi de mieux que des stars et de l\u2019humour.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3765 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/1-2-1024x495.png\" alt=\"\" width=\"1024\" height=\"495\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/1-2-980x474.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/1-2-480x232.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3767 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/3-2-1024x508.png\" alt=\"\" width=\"1024\" height=\"508\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/3-2-980x486.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/3-2-480x238.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ainsi, le petit pays neutre d\u00e9voile une publicit\u00e9 dans laquelle Federer, devenu ambassadeur de l\u2019Office National du Tourisme de son pays natal en mars, tente de convaincre De Niro de jouer dans un film promotionnel suisse. Malgr\u00e9 la beaut\u00e9 de ses paysages, ses pics enneig\u00e9s, ses stations de ski et ses vall\u00e9es \u00e0 perte de vue vant\u00e9s par le joueur de tennis, De Niro n\u2019est pas convaincu. L\u2019acteur est un habitu\u00e9 de films d\u2019un autre genre, entre action, conflits et gangsters, l\u2019inverse de la Suisse pr\u00e9sent\u00e9 comme un pays trop calme, trop parfait, pas assez dramatique.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3766 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/2-1-1024x499.png\" alt=\"\" width=\"1024\" height=\"499\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/2-1-980x477.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/2-1-480x234.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Suisse Tourisme fait ainsi un parall\u00e8le entre Federer, connu pour \u00eatre calme, courtois, et De Niro, connu pour ses r\u00f4les d\u2019homme dur dans des films tr\u00e9pidants. Une fa\u00e7on percutante de renouveler les codes de la publicit\u00e9 touristique \u201ccarte postale \u00bb dont on \u00e0 l\u2019habitude. Et c\u2019est un v\u00e9ritable succ\u00e8s pour l\u2019agence Witz \u00e0 l\u2019origine de ce spot puisque la publicit\u00e9 a d\u00e9j\u00e0 d\u00e9pass\u00e9 les 13 millions de visionnages sur YouTube.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3768 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/4-2-1024x506.png\" alt=\"\" width=\"1024\" height=\"506\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/4-2-980x484.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/4-2-480x237.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Il reste maintenant \u00e0 voir si cela attirera les touristes internationaux attendus par la Suisse cet \u00e9t\u00e9. Apr\u00e8s des ann\u00e9es 2020-2021 dramatiques, il y a fort \u00e0 parier que le retour sur investissement sera au rendez-vous.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wXcBGfXXL4w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! R\u00e9unir la star du tennis Roger Federer et l\u2019acteur Robert De Niro dans une m\u00eame pub, c\u2019est l\u2019exploit r\u00e9alis\u00e9 par Suisse Tourisme dans son dernier spot de promotion. Mais ne vous y trompez pas, la vraie star de ce film humoristique, c\u2019est bien le pays helv\u00e9tique. Alors que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1394,1328,1393,818,1392,1391,333,1395],"class_list":["post-3762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-carte-postale","tag-covid","tag-film-promotionnel","tag-humour","tag-robert-de-niro","tag-roger-federer","tag-suisse","tag-witz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>You Talking To ski ? - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/05\/14\/you-talking-to-ski\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Talking To ski ? - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! R\u00e9unir la star du tennis Roger Federer et l\u2019acteur Robert De Niro dans une m\u00eame pub, c\u2019est l\u2019exploit r\u00e9alis\u00e9 par Suisse Tourisme dans son dernier spot de promotion. Mais ne vous y trompez pas, la vraie star de ce film humoristique, c\u2019est bien le pays helv\u00e9tique. 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