{"id":3678,"date":"2021-05-04T06:38:53","date_gmt":"2021-05-04T04:38:53","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3678"},"modified":"2021-05-04T06:38:53","modified_gmt":"2021-05-04T04:38:53","slug":"wet-wet-wet","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/05\/04\/wet-wet-wet\/","title":{"rendered":"Wet Wet Wet"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! \u00c0 Bruxelles, la pluie s\u2019invite tout au long de l\u2019ann\u00e9e, m\u00eame l\u2019\u00e9t\u00e9. De quoi donner des id\u00e9es \u00e0 Bruxelles Mobilit\u00e9, le service public qui g\u00e8re la strat\u00e9gie de mobilit\u00e9 dans la capitale, qui a voulu surprendre les cyclistes avec une petite id\u00e9e originale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3679 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/1-1.png\" alt=\"\" width=\"674\" height=\"681\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/1-1.png 674w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/1-1-480x485.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 674px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Accompagn\u00e9e par l\u2019agence Mortierbrigade, Bruxelles Mobilit\u00e9 a transform\u00e9 les panneaux publicitaires en\u2026 distributeurs de ponchos ! Les affichages ont en effet \u00e9t\u00e9 remplac\u00e9s par un visuel graphique, con\u00e7u par les designeuses bruxelloises Camille Taillefer et Marie-C\u00e9line Debande, sur lequel est \u00e9crit \u201cWear when wet\u201d (traduire par \u201c\u00c0 porter quand il pleut\u201d).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3681 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/3.png\" alt=\"\" width=\"679\" height=\"655\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/3.png 679w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/3-480x463.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 679px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3682 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/4.png\" alt=\"\" width=\"681\" height=\"682\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/4.png 681w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/4-480x481.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 681px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le principe est simple. S\u2019il pleut et que vous n\u2019avez rien pour vous prot\u00e9ger, il vous suffira d\u2019arracher la pub pour vous en servir de poncho, un trou situ\u00e9 au milieu de l\u2019affichage permettant d\u2019y ins\u00e9rer la t\u00eate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3683\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/bruxelles-ponchos-panneau-pluie-12.png\" alt=\"\" width=\"702\" height=\"466\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/bruxelles-ponchos-panneau-pluie-12.png 702w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/bruxelles-ponchos-panneau-pluie-12-480x319.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 702px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3684  aligncenter\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/bruxelles-ponchos-panneau-pluie-13.png\" alt=\"\" width=\"704\" height=\"468\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/bruxelles-ponchos-panneau-pluie-13.png 704w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/05\/bruxelles-ponchos-panneau-pluie-13-480x319.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 704px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">L\u2019id\u00e9e n\u2019a \u00e9videmment pas pour but d\u2019\u00eatre appliqu\u00e9e tout au long de l\u2019ann\u00e9e ; il s\u2019agit simplement d\u2019une op\u00e9ration marketing ponctuelle pour faire sourire et rendre service aux bruxellois avec cr\u00e9ativit\u00e9 !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/533531123\" width=\"640\" height=\"640\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! \u00c0 Bruxelles, la pluie s\u2019invite tout au long de l\u2019ann\u00e9e, m\u00eame l\u2019\u00e9t\u00e9. De quoi donner des id\u00e9es \u00e0 Bruxelles Mobilit\u00e9, le service public qui g\u00e8re la strat\u00e9gie de mobilit\u00e9 dans la capitale, qui a voulu surprendre les cyclistes avec une petite id\u00e9e originale. Accompagn\u00e9e par l\u2019agence Mortierbrigade, Bruxelles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[700,1357,1361,1358,1360,1362,1352,1359,1363],"class_list":["post-3678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-bruxelles","tag-bruxelles-mobilite","tag-camille-taillefer","tag-cycliste","tag-distributeurs-de-ponchos","tag-marie-celine-debande","tag-mortierbrigade","tag-panneaux-publicitaires","tag-wear-when-wet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wet Wet Wet - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/05\/04\/wet-wet-wet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wet Wet Wet - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! \u00c0 Bruxelles, la pluie s\u2019invite tout au long de l\u2019ann\u00e9e, m\u00eame l\u2019\u00e9t\u00e9. De quoi donner des id\u00e9es \u00e0 Bruxelles Mobilit\u00e9, le service public qui g\u00e8re la strat\u00e9gie de mobilit\u00e9 dans la capitale, qui a voulu surprendre les cyclistes avec une petite id\u00e9e originale. 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