{"id":3601,"date":"2021-04-12T07:16:44","date_gmt":"2021-04-12T05:16:44","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3601"},"modified":"2021-04-12T07:16:44","modified_gmt":"2021-04-12T05:16:44","slug":"oui-mon-colonel","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/04\/12\/oui-mon-colonel\/","title":{"rendered":"Oui mon Colonel !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Lorsque le Colonel Harland Sanders a cr\u00e9\u00e9 KFC, \u201cil avait deux passions : le poulet, et vous rendre heureux\u201d peut on lire sur la carte digitale du fast-food. Plus de 60 ans apr\u00e8s, le Colonel c\u00e9l\u00e8bre l\u2019h\u00e9ritage du fameux poulet frit avec une plateforme de marque pour l\u2019Hexagone sign\u00e9e par sa nouvelle agence, Havas Paris, succ\u00e9dant \u00e0 Sid Lee Paris.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3604 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/04\/3-2.png\" alt=\"\" width=\"598\" height=\"817\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/04\/3-2.png 598w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/04\/3-2-480x656.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 598px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Pour initier cet \u00e9lan, une publicit\u00e9 de 45 secondes ouvre le bal. On y d\u00e9couvre\u00a0Harland Sanders, dans sa cuisine, pr\u00e9parant avec dext\u00e9rit\u00e9 et\u00a0\u00ab\u00a0groove\u00a0\u00bb\u00a0ses tenders croustillants. Soudainement, le plat fait un bond en avant de plus d\u2019un demi-si\u00e8cle pour atterrir dans le bucket d\u2019un drive destin\u00e9 \u00e0 deux jeunes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3603 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/04\/2-3.png\" alt=\"\" width=\"598\" height=\"814\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/04\/2-3.png 598w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/04\/2-3-480x653.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 598px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une v\u00e9ritable \u201cOde au croustillant\u201d qui s\u2019accompagne d\u2019une bande son funky compos\u00e9e par HRCLS, la soci\u00e9t\u00e9 de production de Havas. La campagne comprend \u00e9galement une s\u00e9rie de vid\u00e9os produits, des affiches, mais aussi un volet digital et social media \u00e0 venir.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NKGPk6LHPCY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/DHUN_99OcVA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Lorsque le Colonel Harland Sanders a cr\u00e9\u00e9 KFC, \u201cil avait deux passions : le poulet, et vous rendre heureux\u201d peut on lire sur la carte digitale du fast-food. Plus de 60 ans apr\u00e8s, le Colonel c\u00e9l\u00e8bre l\u2019h\u00e9ritage du fameux poulet frit avec une plateforme de marque pour l\u2019Hexagone [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2],"tags":[1312,1310,760,1313,1311,135],"class_list":["post-3601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","tag-bucket","tag-colonel-harland-sanders","tag-drive","tag-epoques","tag-havas-paris","tag-kfc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oui mon Colonel ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/04\/12\/oui-mon-colonel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oui mon Colonel ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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