{"id":3544,"date":"2021-03-30T07:14:02","date_gmt":"2021-03-30T05:14:02","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3544"},"modified":"2021-03-30T07:14:02","modified_gmt":"2021-03-30T05:14:02","slug":"mon-frere","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/03\/30\/mon-frere\/","title":{"rendered":"Mon fr\u00e8re"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Presque un an apr\u00e8s \u00ab\u2009Lou\u2009\u00bb, d\u00e9peignant les al\u00e9as d\u2019une famille recompos\u00e9e, La Redoute accompagn\u00e9e de son agence Fred &amp; Farid Paris mettent en sc\u00e8ne la relation entre deux fr\u00e8res faite de chamailleries et de petits coups durs, mais surtout d\u2019une grande complicit\u00e9. Une ode \u00e0 la fratrie mis en musique par Chien Noir et son titre Histoire Vraie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3547 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/1-5-1024x468.png\" alt=\"\" width=\"1024\" height=\"468\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/1-5-1024x468.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/1-5-980x448.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/1-5-480x219.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3550 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/4-4-1024x469.png\" alt=\"\" width=\"1024\" height=\"469\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/4-4-1024x469.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/4-4-980x449.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/4-4-480x220.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">R\u00e9alis\u00e9 par G\u00e9raldine Nakache, qui collabore avec la marque pour la seconde fois, le court-m\u00e9trage aborde ce moment charni\u00e8re o\u00f9 l\u2019a\u00een\u00e9 quitte le nid et laisse le petit dernier avec un monde \u00e0 recomposer. La Redoute entend ainsi se pr\u00e9senter comme le partenaire privil\u00e9gi\u00e9 des familles \u00e0 chaque \u00e9tape importante de leur vie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3548 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/2-5-1024x467.png\" alt=\"\" width=\"1024\" height=\"467\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/2-5-1024x467.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/2-5-980x447.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/2-5-480x219.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3549 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/3-5-1024x468.png\" alt=\"\" width=\"1024\" height=\"468\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/3-5-1024x468.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/3-5-980x448.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/3-5-480x219.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une fa\u00e7on d\u2019\u00eatre \u00e0 la fois performant dans l\u2019exp\u00e9rience client et de travailler la pr\u00e9f\u00e9rence de marque, explique Am\u00e9lie Poisson, directrice marketing, Marque et Relations Client \u00e0 La Redoute. \u00ab\u2009Pour entrer en r\u00e9sonance avec nos cibles, les derni\u00e8res tendances soci\u00e9tales ont beaucoup nourri notre r\u00e9flexion\u00a0: l\u2019importance retrouv\u00e9e du cocon familial ces derniers mois, les liens au sein de la fratrie qui se tissent et s\u2019entretiennent parfois m\u00eame en d\u00e9pit des parents, l\u2019amour aussi grand m\u00eame quand la distance nous s\u00e9pare\u2026\u2009\u00bb, souligne quant \u00e0 elle\u00a0S\u00e9verine Autret, directrice g\u00e9n\u00e9rale et partner de Fred &amp; Farid Paris.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/q7lGAVqBRWU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Presque un an apr\u00e8s \u00ab\u2009Lou\u2009\u00bb, d\u00e9peignant les al\u00e9as d\u2019une famille recompos\u00e9e, La Redoute accompagn\u00e9e de son agence Fred &amp; Farid Paris mettent en sc\u00e8ne la relation entre deux fr\u00e8res faite de chamailleries et de petits coups durs, mais surtout d\u2019une grande complicit\u00e9. Une ode \u00e0 la fratrie mis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[1284,1287,1282,1286,1283,754,1281,1285,717],"class_list":["post-3544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-chien-noir","tag-cocon-familial","tag-deux-freres","tag-etape-importante","tag-fred-farid-paris","tag-geraldine-nakache","tag-la-redoute","tag-quitter-le-nid","tag-vie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mon fr\u00e8re - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/03\/30\/mon-frere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mon fr\u00e8re - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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