{"id":3530,"date":"2021-03-29T08:01:09","date_gmt":"2021-03-29T06:01:09","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3530"},"modified":"2021-03-29T08:01:09","modified_gmt":"2021-03-29T06:01:09","slug":"mmmh-un-doonut","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/03\/29\/mmmh-un-doonut\/","title":{"rendered":"Mmmh un doonut !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! \u00c0 votre avis : dans quel pays du monde il n&rsquo;est pas surprenant de voir une marque transformer la plus grande campagne de vaccination de l\u2019Histoire en op\u00e9ration marketing plus que massive ? Un indice en 3 lettres : U.S.A&#8230;.Alors a votre avis ? Aux \u00c9tats-Unis \u00e9videmment !<\/p>\n<p style=\"text-align: justify;\">En effet, la cha\u00eene de restaurants <strong>Krispy Kreme<\/strong> a d\u00e9voil\u00e9 une annonce surprenante sur Twitter, qui a connu une \u00e9norme viralit\u00e9 sur les r\u00e9seaux sociaux. Cette entreprise sp\u00e9cialis\u00e9e dans la fabrication et la vente de donuts a d\u00e9cid\u00e9 d\u2019offrir un donut glac\u00e9 \u00e0 toutes les personnes qui se pr\u00e9senteront avec une carte de vaccination Covid-19 \u00e0 jour. Une op\u00e9ration disponible jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e mais qui, malgr\u00e9 les 1400 restaurants de la cha\u00eene, est uniquement valable aux \u00c9tats-Unis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3531 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/krispy-kreme-donut-vaccin-1-637x1024.png\" alt=\"\" width=\"435\" height=\"699\" \/><\/p>\n<p style=\"text-align: justify;\">Le message de la marque sur Twitter n\u2019est pas pass\u00e9 inaper\u00e7u. En 2 jours, il a totalis\u00e9 plus de 80 000 interactions dont plus de 10 000 commentaires qui d\u00e9noncent pour beaucoup la mise en avant d\u2019une marque dont la sant\u00e9 n\u2019est pas vraiment le c\u0153ur de m\u00e9tier\u2026 loin de l\u00e0.<\/p>\n<p style=\"text-align: justify;\">Mais d\u2019un point de vue marketing, difficile de dire que cette id\u00e9e digne d\u2019un \u00e9pisode des Simpson est un loup\u00e9. Avec plus de 300 millions d\u2019Am\u00e9ricains \u00e0 vacciner, on peut imaginer que Krispy Kreme va faire parler d\u2019elle avec cette op\u00e9ration pendant encore quelques mois.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3532 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/krispy-kreme-donut-vaccin-2.png\" alt=\"\" width=\"598\" height=\"300\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/krispy-kreme-donut-vaccin-2-980x492.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/krispy-kreme-donut-vaccin-2-480x241.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! \u00c0 votre avis : dans quel pays du monde il n&rsquo;est pas surprenant de voir une marque transformer la plus grande campagne de vaccination de l\u2019Histoire en op\u00e9ration marketing plus que massive ? Un indice en 3 lettres : U.S.A&#8230;.Alors a votre avis ? Aux \u00c9tats-Unis \u00e9videmment ! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2],"tags":[1279,565,1277,1276,1280,948,1278],"class_list":["post-3530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","tag-campagne-de-vaccination","tag-covid-19","tag-donut","tag-krispy-kreme","tag-twitter","tag-usa","tag-vaccination"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mmmh un doonut ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/03\/29\/mmmh-un-doonut\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mmmh un doonut ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! \u00c0 votre avis : dans quel pays du monde il n&rsquo;est pas surprenant de voir une marque transformer la plus grande campagne de vaccination de l\u2019Histoire en op\u00e9ration marketing plus que massive ? 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