{"id":3506,"date":"2021-03-24T07:01:54","date_gmt":"2021-03-24T06:01:54","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3506"},"modified":"2021-03-24T07:01:54","modified_gmt":"2021-03-24T06:01:54","slug":"colon-me-depiste-et-vite","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/03\/24\/colon-me-depiste-et-vite\/","title":{"rendered":"C\u00f4lon me d\u00e9piste et vite !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Selon Pierre Fabre, le d\u00e9pistage du cancer du colorectal est devenu une urgence sanitaire en ce contexte de crise. En effet, il a \u00e9t\u00e9 responsable du <strong>d\u00e9c\u00e8s<\/strong> de pr\u00e8s de <strong>940 000 personnes en 2020.<\/strong> Si en r\u00e8gle g\u00e9n\u00e9rale le cancer peut \u00eatre trait\u00e9 s&rsquo;il est d\u00e9pist\u00e9 \u00e0 temps, le tabou et l&#8217;embarras qui entourent la d\u00e9marche constituent d&rsquo;importants obstacles pour les malades.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3507 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/T_532102.png\" alt=\"\" width=\"648\" height=\"456\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/T_532102.png 648w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/T_532102-480x338.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 648px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Afin de pousser la population \u00e0 se faire d\u00e9pister, Tequilarapido a imagin\u00e9 une campagne de communication visant \u00e0 informer et sensibiliser le grand public sur les d\u00e9terminants de sant\u00e9. Cette derni\u00e8re mise sur la pr\u00e9vention et incite le public \u00e0 appliquer des r\u00e8gles simples au quotidien afin de r\u00e9duire les risques. Ainsi elle conseille par exemple d&rsquo;adopter une alimentation saine, de faire de l&rsquo;exercice et surtout de penser \u00e0 se faire d\u00e9pister.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3508 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/T_532124.png\" alt=\"\" width=\"648\" height=\"456\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/T_532124.png 648w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/03\/T_532124-480x338.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 648px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La strat\u00e9gie de communication positive se veut aux antipodes des prises de paroles moralisatrices qui s&rsquo;av\u00e8rent g\u00e9n\u00e9ralement peu efficaces. Tequilarapido a eu l&rsquo;id\u00e9e d&rsquo;adopter une strat\u00e9gie in\u00e9dite en d\u00e9ployant une campagne presse qui se d\u00e9cline et s&rsquo;adapte aux r\u00e9seaux sociaux. Elle sera visible dans pr\u00e8s de dix pays o\u00f9 le groupe Pierre Fabre est implant\u00e9 (France, Suisse, Allemagne, Espagne, Portugal, Alg\u00e9rie, Turquie, Br\u00e9sil). Dans chaque pays, les collaborateurs sont mobilis\u00e9s avec des challenges et deviennent eux-m\u00eames ambassadeurs :<\/p>\n<p style=\"text-align: justify;\"><strong>Semaine 1<\/strong> : portez du bleu<br \/>\n<strong>Semaine 2<\/strong> : mangez une pomme par jour et apportez-en une \u00e0 vos coll\u00e8gues, vos proches<br \/>\n<strong>Semaine 3<\/strong> : faites une promenade quotidienne et encouragez vos coll\u00e8gues et vos proches \u00e0 faire de m\u00eame<br \/>\n<strong>Semaine 4<\/strong> : parlez-en autour de vous et montrez que vous soutenez la lutte contre le cancer colorectal en likant en en partageant autour du hashtag #CRCawarness<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Selon Pierre Fabre, le d\u00e9pistage du cancer du colorectal est devenu une urgence sanitaire en ce contexte de crise. En effet, il a \u00e9t\u00e9 responsable du d\u00e9c\u00e8s de pr\u00e8s de 940 000 personnes en 2020. Si en r\u00e8gle g\u00e9n\u00e9rale le cancer peut \u00eatre trait\u00e9 s&rsquo;il est d\u00e9pist\u00e9 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1271,1268,1267,1269,1270],"class_list":["post-3506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-alimentation-saine","tag-cancer-du-colorectal","tag-depistage","tag-embarras","tag-tequilarapido"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f4lon me d\u00e9piste et vite ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/03\/24\/colon-me-depiste-et-vite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f4lon me d\u00e9piste et vite ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Selon Pierre Fabre, le d\u00e9pistage du cancer du colorectal est devenu une urgence sanitaire en ce contexte de crise. En effet, il a \u00e9t\u00e9 responsable du d\u00e9c\u00e8s de pr\u00e8s de 940 000 personnes en 2020. 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