{"id":346,"date":"2019-04-08T07:00:51","date_gmt":"2019-04-08T05:00:51","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=346"},"modified":"2020-03-04T17:27:34","modified_gmt":"2020-03-04T16:27:34","slug":"aaaaah-le-pouvoir-de-la-menthe","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/04\/08\/aaaaah-le-pouvoir-de-la-menthe\/","title":{"rendered":"Aaaaah le pouvoir de la menthe"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Lorsqu\u2019une marque de bonbons utilise comme signature la c\u00e9l\u00e8bre phrase british \u00ab give me the strengh \u00bb, cela peut faire r\u00e9f\u00e9rence \u00e0 pas mal de choses. Employ\u00e9e g\u00e9n\u00e9ralement pour d\u00e9signer une personne exub\u00e9rante, cette expression signifie tout simplement que vous \u00eates dans une situation dont vous vous seriez pass\u00e9 volontiers.<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Eg1eE2hR0kg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Pour l\u2019annonceur anglais Trebor du groupe Mondelez, ces moments g\u00eanants peuvent \u00eatre r\u00e9gl\u00e9s d\u2019un simple coup de fra\u00eecheur. Du coup, l\u2019agence Ogilvy Londres a r\u00e9alis\u00e9 pour la marque une s\u00e9rie de spots tr\u00e8s courts, o\u00f9 le fameux dicton anglais prend tout son sens. \u201cGive me the strenght\u201d, c\u2019est le moyen pour les consommateurs d\u2019affronter les p\u00e9rip\u00e9ties du quotidien. Un go\u00fbt puissant et frais, et tout devient plus simple.<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8WIrZAMZwTQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Diffus\u00e9s sur les r\u00e9seaux sociaux, ces spots tr\u00e8s d\u00e9cal\u00e9s illustrent bien le registre absurde pris\u00e9 des publicitaires anglais des ann\u00e9es 90. D\u2019apr\u00e8s Rafael Espesani, responsable de marque chez Mondelez : \u00ab C\u2019est excitant d\u2019avoir une campagne fra\u00eeche et audacieuse qui joue sur les petits coups de pouce du quotidien. Nous voulions raconter des histoires dr\u00f4les et donner ainsi une image diff\u00e9rente \u00e0 notre marque. \u00bb Ils s&rsquo;en sortent plut\u00f4t pas mal non ?<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Cj5f8vAXmI4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Lorsqu\u2019une marque de bonbons utilise comme signature la c\u00e9l\u00e8bre phrase british \u00ab give me the strengh \u00bb, cela peut faire r\u00e9f\u00e9rence \u00e0 pas mal de choses. Employ\u00e9e g\u00e9n\u00e9ralement pour d\u00e9signer une personne exub\u00e9rante, cette expression signifie tout simplement que vous \u00eates dans une situation dont vous vous seriez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,2],"tags":[57,59,56,55,58],"class_list":["post-346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-publicite","tag-bonbons","tag-fraicheur","tag-give-me-strenght","tag-mondelez","tag-originale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aaaaah le pouvoir de la menthe - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/04\/08\/aaaaah-le-pouvoir-de-la-menthe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aaaaah le pouvoir de la menthe - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Lorsqu\u2019une marque de bonbons utilise comme signature la c\u00e9l\u00e8bre phrase british \u00ab give me the strengh \u00bb, cela peut faire r\u00e9f\u00e9rence \u00e0 pas mal de choses. 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