{"id":3383,"date":"2021-02-09T08:11:41","date_gmt":"2021-02-09T07:11:41","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3383"},"modified":"2021-02-09T08:11:41","modified_gmt":"2021-02-09T07:11:41","slug":"game-over","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/02\/09\/game-over\/","title":{"rendered":"Game Over"},"content":{"rendered":"

Bien le bonjour le monde digital ! \u201cWow ! \u00c7a a march\u00e9 !\u201d Voici ce qu\u2019ont pu voir les millions d\u2019am\u00e9ricains lors d\u2019une coupure pub du Super Bowl. Un message qui est venu \u201cpirater\u201d une publicit\u00e9 de Land Rover pour faire la promotion du r\u00e9seau social Reddit.<\/p>\n

\u00c9videmment, aucun r\u00e9el piratage ici mais plut\u00f4t un tr\u00e8s beau coup marketing de Reddit qui a donn\u00e9 l\u2019illusion d\u2019avoir hack\u00e9 une publicit\u00e9 pour faire appara\u00eetre un message publicitaire pendant une poign\u00e9e de secondes. Un message impossible \u00e0 lire lors de son passage \u00e0 la t\u00e9l\u00e9vision mais que les internautes ont pu retrouver sur les r\u00e9seaux sociaux.<\/p>\n

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Cette publicit\u00e9, qui s\u2019inspire des techniques subliminales, a notamment attir\u00e9 l\u2019attention avec l\u2019actualit\u00e9 chaude autour de Reddit. Pour ceux qui seraient pass\u00e9s \u00e0 c\u00f4t\u00e9, Reddit est un des plus gros sites am\u00e9ricains, quasiment aussi fr\u00e9quent\u00e9 que Facebook aux \u00c9tats-Unis, qui rassemble des millions d\u2019internautes autour de forums vari\u00e9s.<\/p>\n

Il y a quelques semaines, une communaut\u00e9 rassembl\u00e9e autour d\u2019un forum baptis\u00e9 WallStreetBets a r\u00e9ussi \u00e0 faire augmenter le cours de l\u2019action GameStop (une entreprise am\u00e9ricaine de distribution de jeux vid\u00e9o) de plus de 1000%, s\u2019attaquant ainsi \u00e0 des fonds d\u2019investissements qui pariaient sur la baisse de l\u2019action.<\/p>\n

Une man\u0153uvre qui a \u00e9branl\u00e9 la bourse am\u00e9ricaine et offert un coup de communication sans pr\u00e9c\u00e9dent \u00e0 Reddit. C\u2019est pourquoi le r\u00e9seau social s\u2019est offert une publicit\u00e9 lors du Super Bowl. Cette derni\u00e8re fait r\u00e9f\u00e9rence, sans la nommer, \u00e0 l\u2019affaire GameStop et permet \u00e0 Reddit de se positionner comme un des sites les plus puissants.<\/p>\n

 <\/p>\n

La traduction du message en fran\u00e7ais<\/h3>\n
\n

Wow, \u00e7a a march\u00e9 !<\/p>\n

Les grosses publicit\u00e9s sont tr\u00e8s ch\u00e8res, on ne pouvait pas s\u2019en payer une. Mais on a \u00e9t\u00e9 inspir\u00e9s et on a d\u00e9cid\u00e9 de consacrer tout notre budget marketing \u00e0 ces 5 secondes d\u2019antenne. Une chose que nous avons apprise de nos communaut\u00e9s la semaine derni\u00e8re est que les outsiders peuvent tout accomplir lorsqu\u2019ils se r\u00e9unissent autour d\u2019une id\u00e9e commune.<\/p>\n

Qui sait, vous serez peut-\u00eatre la raison pour laquelle les manuels de finance doivent ajouter un chapitre sur les \u201ctendances\u201d.<\/p>\n

Des choses puissantes se produisent lorsque les gens se rassemblent autour de quelque chose qui leur tient vraiment \u00e0 c\u0153ur. Et il y a une place pour \u00e7a. Elle s\u2019appelle Reddit.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Bien le bonjour le monde digital ! \u201cWow ! \u00c7a a march\u00e9 !\u201d Voici ce qu\u2019ont pu voir les millions d\u2019am\u00e9ricains lors d\u2019une coupure pub du Super Bowl. Un message qui est venu \u201cpirater\u201d une publicit\u00e9 de Land Rover pour faire la promotion du r\u00e9seau social Reddit. \u00c9videmment, aucun r\u00e9el piratage ici mais plut\u00f4t un […]<\/p>\n","protected":false},"author":1,"featured_media":3386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[1222,1220,944,793,1221,1218,1219],"class_list":["post-3383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-gamestop","tag-message-subliminale","tag-reddit","tag-reseaux-sociaux","tag-rover","tag-super-bowl","tag-techniques-subliminales"],"yoast_head":"\nGame Over - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/02\/09\/game-over\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game Over - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! \u201cWow ! \u00c7a a march\u00e9 !\u201d Voici ce qu\u2019ont pu voir les millions d\u2019am\u00e9ricains lors d\u2019une coupure pub du Super Bowl. 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