{"id":3369,"date":"2021-02-01T07:58:24","date_gmt":"2021-02-01T06:58:24","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3369"},"modified":"2021-02-01T07:58:24","modified_gmt":"2021-02-01T06:58:24","slug":"100-patates","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/02\/01\/100-patates\/","title":{"rendered":"100 patates !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! La fermeture des restaurants, li\u00e9e aux mesures anti-Covid, n\u2019impacte pas seulement les restaurateurs et leurs salari\u00e9s. Les producteurs agricoles, habitu\u00e9s \u00e0 fournir les \u00e9tablissements, se retrouvent avec des stocks consid\u00e9rables qu\u2019ils ne peuvent plus \u00e9couler.<\/p>\n<p style=\"text-align: justify;\">Parmi eux, les producteurs de pommes de terre sont sans doute les plus touch\u00e9s. Depuis le d\u00e9but de la crise, quelques 450 000 tonnes de patates n\u2019ont pas pu \u00eatre transform\u00e9es en frites entra\u00eenant une perte de 200 millions d\u2019euros pour la fili\u00e8re.<\/p>\n<p style=\"text-align: justify;\">De quoi donner des id\u00e9es \u00e0\u00a0Burger King qui lance, <strong>demain, mardi 2 f\u00e9vrier,<\/strong> une op\u00e9ration marketing peu commune. La cha\u00eene de restauration rapide va offrir un kilo de pommes de terre \u00e0 chacun de ses clients. Un cadeau particulier remis dans un filet aux couleurs de la marque avec l\u2019accroche suivante : \u201cRedonnons la patate aux producteurs fran\u00e7ais\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3371 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/02\/burger-king-pomme-de-terre-2.jpg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/02\/burger-king-pomme-de-terre-2.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/02\/burger-king-pomme-de-terre-2-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le groupe explique au\u00a0JDD, qui a r\u00e9v\u00e9l\u00e9 l\u2019information, avoir achet\u00e9 200 tonnes de patates pour cette op\u00e9ration. Une commande pass\u00e9e aupr\u00e8s de 6 entreprises bas\u00e9es dans les Hauts-de-France.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3370 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/02\/burger-king-pomme-de-terre-1-709x1024.jpg\" alt=\"\" width=\"709\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/02\/burger-king-pomme-de-terre-1-709x1024.jpg 709w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/02\/burger-king-pomme-de-terre-1-480x694.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 709px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c9videmment, les 200 tonnes de Burger King face aux 450 000 tonnes perdues face \u00e0 la crise ne vont pas r\u00e9gler les probl\u00e8mes des producteurs. Mais encore une fois Burger King r\u00e9v\u00e8le une strat\u00e9gie de communication maligne pendant la crise en apportant son aide \u00e0 d\u2019autres secteurs.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"has-text-align-center\" style=\"text-align: center;\">Le sac de pommes de terre offert par Burger King \u00e0 partir du 02 f\u00e9vrier 2021<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! La fermeture des restaurants, li\u00e9e aux mesures anti-Covid, n\u2019impacte pas seulement les restaurateurs et leurs salari\u00e9s. Les producteurs agricoles, habitu\u00e9s \u00e0 fournir les \u00e9tablissements, se retrouvent avec des stocks consid\u00e9rables qu\u2019ils ne peuvent plus \u00e9couler. Parmi eux, les producteurs de pommes de terre sont sans doute les plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[94,1211,1212,939,1210],"class_list":["post-3369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-burger-king","tag-communication-de-crise","tag-fevrier","tag-menu","tag-pommes-de-terre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>100 patates ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/02\/01\/100-patates\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100 patates ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! La fermeture des restaurants, li\u00e9e aux mesures anti-Covid, n\u2019impacte pas seulement les restaurateurs et leurs salari\u00e9s. Les producteurs agricoles, habitu\u00e9s \u00e0 fournir les \u00e9tablissements, se retrouvent avec des stocks consid\u00e9rables qu\u2019ils ne peuvent plus \u00e9couler. 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