{"id":3322,"date":"2021-01-22T07:46:50","date_gmt":"2021-01-22T06:46:50","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3322"},"modified":"2021-01-22T07:46:50","modified_gmt":"2021-01-22T06:46:50","slug":"i-have-nothing","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/01\/22\/i-have-nothing\/","title":{"rendered":"I Have Nothing !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! \u00ab\u00a0I Have Nothing\u00a0\u00bb en 2003 c&rsquo;est le titre cultissime que chantait Whitney Houston. C&rsquo;est aussi une campagne d\u2019une marque de vodka allant jusqu\u2019\u00e0 retirer le breuvage de son flacon (oui oui) et c&rsquo;est ce qu\u2019Absolut a fait en d\u00e9cembre 2020.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3325 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/1-5.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/1-5.png 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/1-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">En effet, la marque souhaite encourager les conducteurs automobiles \u00e0 ne pas boire. Pour y parvenir, l\u2019agence argentine <strong>WTF?<\/strong>\u00a0signe un film \u00e9tonnant. Le message de cette publicit\u00e9 est clair : \u201c<em>Un monde sans voiture n\u2019existe pas, on ne peut pas imaginer la vie sans f\u00eates. Une ville sans rues est impossible. Nous nous sommes mobilis\u00e9s pour sensibiliser les conducteurs afin qu\u2019ils ne boivent pas d\u2019alcool\u201d<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3326 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/2-5.png\" alt=\"\" width=\"798\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/2-5.png 798w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/2-5-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 798px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le film montre ce qui semble \u00eatre une des bouteilles de la marque. Sauf qu\u2019elle ne porte aucune inscription\u2026 et ne contient absolument rien. La bouteille est examin\u00e9e sous tous les angles pour prouver qu\u2019elle est bien vide. La marque remplace m\u00eame son habituel slogan \u201cAbsolut Vodka\u201d par \u201cAbsolut Nothing\u201d. Ce qui est totalement plausible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3327 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/absolut-vodka-influenceur-800x466-1.jpg\" alt=\"\" width=\"800\" height=\"466\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/absolut-vodka-influenceur-800x466-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/absolut-vodka-influenceur-800x466-1-480x280.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><em>\u201cApr\u00e8s plusieurs mois de quarantaine, nous constatons que les gens reviennent lentement, se rassemblent, et plus encore maintenant que c\u2019est la fin de l\u2019ann\u00e9e. Dans ce contexte, avec l\u2019\u00e9quipe de Answer Seguros, nous pensons qu\u2019il est extr\u00eamement important de communiquer un message de consommation responsable et de sensibilisation pour rappeler aux gens de ne pas boire d\u2019alcool s\u2019ils vont conduire\u201d<\/em>, explique Frederico Petriella, manager de la marque Absolut Vodka Argentina.<\/p>\n<p style=\"text-align: justify;\">Absolut a entrepris d\u2019envoyer ces fameuses bouteilles vides \u00e0 des journalistes, c\u00e9l\u00e9brit\u00e9s et influenceurs afin de rendre sa campagne encore plus visible. Certaines des bouteilles ont m\u00eame \u00e9t\u00e9 livr\u00e9es dans des sacs en tissu fabriqu\u00e9s \u00e0 partir d\u2019airbags. De l\u2019air pour entourer de l\u2019air, voil\u00e0 qui est coh\u00e9rent\u00a0!<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/89wK-nZNsG0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! \u00ab\u00a0I Have Nothing\u00a0\u00bb en 2003 c&rsquo;est le titre cultissime que chantait Whitney Houston. C&rsquo;est aussi une campagne d\u2019une marque de vodka allant jusqu\u2019\u00e0 retirer le breuvage de son flacon (oui oui) et c&rsquo;est ce qu\u2019Absolut a fait en d\u00e9cembre 2020. En effet, la marque souhaite encourager les conducteurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[1185,1191,1188,1190,1189,1186,1187],"class_list":["post-3322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-absolut","tag-absolut-nothing","tag-alcool","tag-bouteille-de-vodka","tag-conduire","tag-nothing","tag-wtf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I Have Nothing ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/01\/22\/i-have-nothing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Have Nothing ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! \u00ab\u00a0I Have Nothing\u00a0\u00bb en 2003 c&rsquo;est le titre cultissime que chantait Whitney Houston. 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