{"id":3253,"date":"2021-01-11T08:50:38","date_gmt":"2021-01-11T07:50:38","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3253"},"modified":"2021-01-11T08:50:38","modified_gmt":"2021-01-11T07:50:38","slug":"bonnes-resolutions-2021","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/01\/11\/bonnes-resolutions-2021\/","title":{"rendered":"Bonnes r\u00e9solutions 2021"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! C\u2019est le plus grand changement graphique op\u00e9r\u00e9 par la marque depuis plus de 20 ans. Burger King a r\u00e9cemment d\u00e9voil\u00e9 son nouveau logo et sa plateforme de marque : le g\u00e9ant de la restauration rapide fait un bon dans le pass\u00e9 de 50 ans pour revenir sur un ancien logo lanc\u00e9\u2026 en 1969.<\/p>\n<p style=\"text-align: justify;\">Burger King a visiblement attendu d\u00e9but 2021 pour se refaire une cure de jouvence et la marque n\u2019a pas fait les choses \u00e0 moiti\u00e9. Accompagn\u00e9 par l\u2019agence Jones Knowles Ritchie, le \u201croi du burger\u201d n\u2019a pas simplement chang\u00e9 son logo mais aussi tout son style graphique : de ses packagings en passant par la police utilis\u00e9e, le style de ses posts sur les r\u00e9seaux sociaux et \u00e9galement la signal\u00e9tique de ses restaurants et plus encore.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3256 size-medium\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/burger-king-logo-2-1920x1920-1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Devient<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3257 size-medium\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/burger-king-nouveau-logo-1920x1920-1-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3259 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/histoire-burger-king-logo-1920x1477-2-1024x788.jpg\" alt=\"\" width=\"1024\" height=\"788\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/histoire-burger-king-logo-1920x1477-2-980x754.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/histoire-burger-king-logo-1920x1477-2-480x369.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Un exercice audacieux quand on devine les co\u00fbts \u00e9normes qu\u2019imposent ces changements. D\u00e9voil\u00e9e la semaine derni\u00e8re, cette nouvelle plateforme de marque n\u2019est pour l\u2019instant pr\u00e9sente que sur le site officiel de bk.com\u00a0et sur le\u00a0compte twitter\u00a0monde de la marque ; pas encore sur les sites et les r\u00e9seaux sociaux des pays. Ci-dessous vous trouverez la vid\u00e9o qui pr\u00e9sente le nouveau branding de Burger King ainsi que les visuels officiels.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OBTn6ttQje0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! C\u2019est le plus grand changement graphique op\u00e9r\u00e9 par la marque depuis plus de 20 ans. Burger King a r\u00e9cemment d\u00e9voil\u00e9 son nouveau logo et sa plateforme de marque : le g\u00e9ant de la restauration rapide fait un bon dans le pass\u00e9 de 50 ans pour revenir sur un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3257,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[94,290,1159],"class_list":["post-3253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-burger-king","tag-logo","tag-nouveau"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonnes r\u00e9solutions 2021 - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/01\/11\/bonnes-resolutions-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnes r\u00e9solutions 2021 - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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