{"id":3232,"date":"2021-01-06T08:17:58","date_gmt":"2021-01-06T07:17:58","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3232"},"modified":"2021-01-06T08:18:20","modified_gmt":"2021-01-06T07:18:20","slug":"oui-oui-will-rock-you","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2021\/01\/06\/oui-oui-will-rock-you\/","title":{"rendered":"Oui Oui will rock you"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Voici une campagne qui s\u2019appr\u00e9cie de loin, de tr\u00e8s loin, ou en tr\u00e8s petit. \u00c0 l\u2019inverse de sa derni\u00e8re campagne audacieuse qui s\u2019affichait \u00e0 l\u2019arri\u00e8re des camions et en 4\u00d73 pour promouvoir la ligne Paris-Lyon, OUIGO et son agence Rosapark r\u00e9cidivent dans une campagne d\u2019affichage qui joue \u00e0 cache-cache.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3236 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/rosapark-ski-baguette-800x522-1.jpg\" alt=\"\" width=\"800\" height=\"522\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/rosapark-ski-baguette-800x522-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/rosapark-ski-baguette-800x522-1-480x313.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Il faut en effet un minimum de recul pour appr\u00e9cier toute l\u2019ing\u00e9niosit\u00e9 de cette campagne digitale. Pour promouvoir ses nouvelles destinations montagne et ski, propices en cette p\u00e9riode o\u00f9 les professionnels du tourisme sont aussi touch\u00e9s par la crise que d\u00e9sireux d\u2019accueillir des touristes, le\u00a0TGV low cost de la SNCF\u00a0mise \u00e9videmment sur le prix.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3235 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/ouigo-rosapark-ski-chouette-800x522-1.jpg\" alt=\"\" width=\"800\" height=\"522\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/ouigo-rosapark-ski-chouette-800x522-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/ouigo-rosapark-ski-chouette-800x522-1-480x313.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Un prix d\u2019appel si bas que les sapins pourraient \u00eatre remplac\u00e9s par des chouettes, les plus impatients n\u2019y verraient que du feu. C\u2019est l\u2019un des messages appos\u00e9s sur les 3 visuels en trompe-l\u2019\u0153il de cette campagne d\u00e9ploy\u00e9e du 4 au 11 janvier prochain sur les r\u00e9seaux sociaux de la marque (Facebook, Instagram &amp; Twitter en version fixe et en version anim\u00e9e). L\u2019id\u00e9e cr\u00e9ative fonctionne \u00e0 merveille, d\u2019abord attir\u00e9 par le prix, le chaland en oublie le d\u00e9cor, qu\u2019il s\u2019agisse de chouette, de baguette ou de tapette \u00e0 souris, l\u2019envie de partir, qui plus est \u00e0 petits prix, emporte tout.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3237 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/rosapark-ski-tapettesouris-800x522-1.jpg\" alt=\"\" width=\"800\" height=\"522\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/rosapark-ski-tapettesouris-800x522-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2021\/01\/rosapark-ski-tapettesouris-800x522-1-480x313.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00ab\u2009La campagne sera compl\u00e9t\u00e9e par une activation sur Facebook et Twitter, ainsi qu\u2019un filtre Instagram\u00a0[production Swipe Back]\u00a0offrant la possibilit\u00e9 aux instagrammeurs de se placer eux-m\u00eames dans la publicit\u00e9 OUIGO \u00e0 la place des chouettes et de le partager \u00e0 leur communaut\u00e9\u2009\u00bb, pr\u00e9cise le communiqu\u00e9.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Voici une campagne qui s\u2019appr\u00e9cie de loin, de tr\u00e8s loin, ou en tr\u00e8s petit. \u00c0 l\u2019inverse de sa derni\u00e8re campagne audacieuse qui s\u2019affichait \u00e0 l\u2019arri\u00e8re des camions et en 4\u00d73 pour promouvoir la ligne Paris-Lyon, OUIGO et son agence Rosapark r\u00e9cidivent dans une campagne d\u2019affichage qui joue \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1155,1156,918,883,921],"class_list":["post-3232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-ligne-lyon-paris","tag-montagne","tag-ouigo","tag-rosapark","tag-train"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oui Oui will rock you - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2021\/01\/06\/oui-oui-will-rock-you\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oui Oui will rock you - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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