{"id":3215,"date":"2020-12-29T09:31:39","date_gmt":"2020-12-29T08:31:39","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3215"},"modified":"2020-12-29T09:31:39","modified_gmt":"2020-12-29T08:31:39","slug":"plus-cest-long","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/12\/29\/plus-cest-long\/","title":{"rendered":"Plus c&rsquo;est long&#8230;."},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! La p\u00e9riode de pand\u00e9mie est difficile pour tout le monde, y compris les enfants. En l\u2019espace de quelques mois, ils ont perdu tous leurs rep\u00e8res : plus d\u2019\u00e9cole, plus de soir\u00e9e pyjama chez les copains-copines, plus de longues sorties au parc. C\u2019est pourquoi en Belgique McDonald\u2019s a d\u00e9cid\u00e9 de c\u00e9l\u00e9brer tous les enfants touch\u00e9s de pr\u00e8s ou de loin par la Covid-19.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3219 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo3-800x466-1.jpg\" alt=\"\" width=\"800\" height=\"466\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo3-800x466-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo3-800x466-1-480x280.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Dans cette campagne r\u00e9alis\u00e9e par l\u2019agence TBWA\\Belgique, la c\u00e9l\u00e8bre cha\u00eene de restauration rapide a voulu mettre en avant l\u2019envie et la patience des enfants. Les photos ont \u00e9t\u00e9 prises par le photographe belge Jef Boes. Sur ces clich\u00e9s, l\u2019enthousiasme se lit sur le visage des petits. Ils salivent derri\u00e8re la vitre d\u2019une voiture, sur laquelle le logo de McDonald\u2019s se refl\u00e8te distinctement. Pas besoin de texte pour cette publicit\u00e9 : les images parlent d\u2019elles-m\u00eames.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3218 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo2-800x466-1.jpg\" alt=\"\" width=\"800\" height=\"466\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo2-800x466-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo2-800x466-1-480x280.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Les enfants ont du courage et c\u2019est ce que McDonald\u2019s tient \u00e0 souligner. Ces photos montrent \u00e9galement leur joie au moment d\u2019\u00eatre enfin r\u00e9compens\u00e9s : si les restaurants sont toujours ferm\u00e9s, le drive reste quant \u00e0 lui ouvert. Une sortie chez McDonald\u2019s reste toujours possible. La campagne est \u00e0 d\u00e9couvrir en affichage, annonces presse et r\u00e9seaux sociaux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3217 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo1-1170x450-1-1024x394.jpg\" alt=\"\" width=\"1024\" height=\"394\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo1-1170x450-1-1024x394.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo1-1170x450-1-980x377.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/mcdo1-1170x450-1-480x185.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! La p\u00e9riode de pand\u00e9mie est difficile pour tout le monde, y compris les enfants. En l\u2019espace de quelques mois, ils ont perdu tous leurs rep\u00e8res : plus d\u2019\u00e9cole, plus de soir\u00e9e pyjama chez les copains-copines, plus de longues sorties au parc. C\u2019est pourquoi en Belgique McDonald\u2019s a d\u00e9cid\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[1152,1151,1150,119,1149],"class_list":["post-3215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-attente","tag-enfnats","tag-jef-boes","tag-mcdonalds","tag-tbwabelgique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plus c&#039;est long.... - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/12\/29\/plus-cest-long\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plus c&#039;est long.... - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! La p\u00e9riode de pand\u00e9mie est difficile pour tout le monde, y compris les enfants. En l\u2019espace de quelques mois, ils ont perdu tous leurs rep\u00e8res : plus d\u2019\u00e9cole, plus de soir\u00e9e pyjama chez les copains-copines, plus de longues sorties au parc. 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